Advertising agency Archives

REEL PHOENIX

For Earth Day, Retta tackles paper misconceptions

By Reel 360 Apr 20, 2023

Next weekend (April 22) the calls to protect and invest in our plant will be extra loud as we celebrate Earth Day 2023. With it, many brands and companies will no doubt mark th...

REEL LA

Marriott Bonvoy inspires global travelers

By Reel 360 Apr 20, 2023

Creative Content and Production company, SuperBloom House, has partnered with Marriott Bonvoy to create its latest campaign, “Roam Around the World.” Marriott Bonvoy wa...

International

Misused Objects campaign shows harsh reality of child abuse

By Reel 360 Apr 19, 2023

On National Child Abuse Prevention Month in the United States, Amigos for Kids together with Republica Havas present “Misused Objects,” their new ad campaign. Since 199...

REEL MOVES/LA

Mother LA promotes Jed Cohen to Co-ECD

By Reel 360 Apr 17, 2023

Independent creative company Mother announced today that Jed Cohen has been elevated to Co-ECD of the Los Angeles office, alongside creative partner and Co-ECD Simon Bruyn, w...

Streaming

Max launches new campaign, trolls Amazon

By Reel 360 Apr 17, 2023

Last week, Warner Bros. Discovery unveiled its plans for its streaming HBO Max and Discovery+, which amounted to merging the two services and rebranding them as Max. Now, with ...

REEL LA

Behr is back with the Domino Effect

By Reel 360 Apr 17, 2023

Late last month, Behr, along with creative partner TBWA\Chiat\Day released the first spot in a new campaign titled, “Should’ve Used Behr." The campaign expertly tapped ...

REEL NEW YORK

Life’s better with American Family Insurance rebrand

By Reel 360 Apr 13, 2023

This month, American Family Insurance is debuting the newest evolution in its “Insure carefully, dream fearlessly” platform. The platform, which has been a hallma...

REEL NEW YORK

Beaver goes for dream home in NY Lottery spot

By Reel 360 Apr 13, 2023

New York Lottery and HGTV network, a Warner Bros. Discovery property, have teamed up for the first time ever to introduce HGTV’s My Lottery Dream Home Scratch-Off – a new g...

REEL LA

Succession’s Brian Cox in new DIRECTV campaign

By Reel 360 Apr 13, 2023

This April, DIRECTV is launching its newest brand campaign titled, “Overly Direct Spokesperson,” starring Emmy and Golden Globe winner and Succession star, Brian Cox. T...

REEL NEW YORK

NY Dept. of Sanitation wants residents to pick up their _ _it

By Reel 360 Apr 12, 2023

Amid noticeable and documented improvements in the cleanliness of many neighborhoods, one crisis persists: the preponderance of litter and dog waste on our sidewalks. Today, th...

REEL NEW YORK

Child Rescue Coalition’s “Confessions of a Predator” campaign

By Reel 360 Apr 12, 2023

There are more than 500,000+ child predators online every day. The explosion of Child Sexual Abuse Material (CSAM) worldwide, is largely due to the amplification of the interne...

Reel Ad of the Week

AR campaign focuses on racial inequities in breast cancer care

By Reel 360 Apr 12, 2023

In the US, Black women are 42% more likely to die from breast cancer than white women – even when income and access to care are the same. In a systemically bias...

REEL MOVES/LA

Karter Krasselt is London Alley’s new CD

By Reel 360 Apr 12, 2023

London Alley announced today the hiring of Karter Krasselt as Creative Director. This news comes on the heels of the company announcing the addition of a Creative Studio to the...

CANNES LIONS

Cannes Lions announces 2023 Jury members

By Reel 360 Apr 11, 2023

Cannes Lions has revealed the line-up of global experts selected to award the world’s very best creative and effective work and benchmark excellence this June. Work from ...

The One Club

FCB, Ogilvy, Rethink top One Show Shortlist

By Reel 360 Apr 10, 2023

The One Club for Creativity today announced the entries from 69 countries and regions on the 2023 shortlist for The One Show, now celebrating its 50th year. Shortlisted ...

REEL NEW YORK

Thayers is Gen Z’s “ride or die” skin remedy

By Reel 360 Apr 10, 2023

Established in 1847, Thayers is the #1 toner brand in the US, best known for their iconic Witch Hazel Facial Toner which has over 100k 5 Star Reviews. With a fusion of plan...

REEL ST. LOUIS

Nelly launches moonshine brand, MoShine

By Reel 360 Apr 6, 2023

Multi-Grammy winning, diamond-selling hip hop superstar and entrepreneur Nelly reveals his latest convention-breaking creative endeavor, MoShine. It's getting hot in here! ...

International

VMLY&R sews pride into “Menstrual Poverty”

By Reel 360 Apr 6, 2023

Here's a sobering fact - one out of two women from vulnerable communities in Colombia live in menstrual poverty, as they cannot afford sanitary pads due to their limited income...

REEL MOVES/SAN FRANCISCO

BSSP taps Lauren King as Director of Digital Media and Activation

By Reel 360 Apr 5, 2023

Today, integrated creative company Butler, Shine, Stern and Partners (BSSP) announced the appointment of Lauren King as its new Director of Digital Media and Activation. Wi...