Northwestern Mutual announced a unique collaboration visual inspiration platform, Pinterest, to launch From Pinning to Planning.
The immersive experience featured on Pinterest helps to bridge the gap between vision boards and taking action, making it easier for people to tap into financial planning through the guidance of an advisor to make their dreams a reality.
In advance of Financial Literacy Month in April, Northwestern Mutual is teaming up with Pinterest in a fun and personalized way to help people approach financial planning in order to go after the life they’re dreaming about today, versus waiting for someday.
This collaboration, an extension of Northwestern Mutual’s Great Realization national brand campaign that launched in Fall 2022, delivers on the promise of helping consumers turn their dreams into a reality through a comprehensive financial plan and the trusted expertise from advisors.
“The Great Realization showed us that Americans have an overwhelming desire to pursue their dreams, but there are still barriers to where or how to start saving with financial planning,” said Lynn Teo, chief marketing officer at Northwestern Mutual. “With more than 450 million people turning to Pinterest every month to create vision boards, this gives us an opportunity to show individuals how they can make their dreams happen, all through the help of Northwestern Mutual financial advisors.”
From Pinning to Planning is an approachable way to financial planning and takes the fear out of working with a financial advisor. Whether it’s a long-awaited vacation, a dream wedding, planning for a family, or conducting a home renovation – taking the next step is right at your fingertips! Check out the immersive quiz here.
By leveraging Pinterest’s data powerhouse, Northwestern Mutual created an immersive quiz to reveal eight different Pinterest Personas: Sustainable Sightseer, Immersive Experientialist, Trendsetter Bride, Destination Bride, Progressive Parent, New Parents, Restoration Maker and Visionary.
By answering a series of questions through a Promoted Pin in their feed in the form of an immersive quiz, users can identify their unique financial persona to see how financial planning can help bring their visions to life.
Video content at the end of the quiz features real Northwestern Mutual financial advisors offering straightforward financial advice on real goals, whether it’s a long-awaited vacation, a dream wedding, planning for a family, or conducting a home renovation.
Results are accompanied by customized, advice-driven content by financial advisors, explaining how Northwestern Mutual can unlock what they care about and what they’re planning for – whether it’s a long-awaited vacation, a dream wedding, planning for a family, or conducting a home renovation. Watch below:
REELated:
“Pinterest is the go-to platform for planning life’s biggest moments, and Pinners come here to visualize what they want out of their lives,” said Bill Watkins, chief revenue officer at Pinterest. “In the 2023 Pinterest Predicts report, we saw that gamifying financial topics was a top trend, and this collaboration provides Pinners with personalized insights and actionable steps they can take to make their dreams happen.”
The collaboration between Northwestern Mutual and Pinterest will be available to consumers from March 13 – May 31, 2023. For more information and to access the quiz, visit here.
Nominate Someone You know For Reel Women
