“The vibe is infinite,” Bad Bunny proclaims as he confidently snaps the waistband of his Calvin Klein briefs in the brand’s sizzling new campaign. And let’s be real—if anyone can make underwear feel like a lifestyle, it’s him.
The global music icon and fashion disruptor stars in Calvin Klein’s latest underwear campaign (Move over Jeremy Allen White), flaunting his sculpted abs, inked-up torso, and signature swagger in a series of smoldering Mario Sorrenti portraits. And fans? They’re losing it.
A Campaign That’s Turning Heads (and Raising Eyebrows)
The campaign serves up peak Bad Bunny energy—tattoos on display, abs flexing, and that signature smolder lighting up billboards, social feeds, and OOH spots worldwide. The cherry on top? His own track, “EoO”, providing the pulse for the sultry visuals. The accompanying video shows Bunny flirting with the camera, casually dancing, and proving once again that he was built for such moments.
Bad Bunny just walked in and turned up the thermostat. Watch below:
“I’m excited and grateful for the opportunity to be part of this brand’s iconic campaign, and getting to shoot it in Puerto Rico made it that much more special and genuine,” Bunny shared.
Social Media is on Fire
Calvin Klein has long been synonymous with sexy, confident, culture-shaping campaigns—and this one? It’s no exception.
Now Bad Bunny just set social media on fire—again. The 31-year-old Puerto Rican superstar shared outtakes from the campaign with a simple caption: “Calvin Klein.” That’s all it took to send followers into a frenzy.
“Really?? While I’m ovulating??” one fan gasped.
Another joked, “If you see me being manipulated by a man who looks like this, don’t save me. I’m exactly where I want to be.”
“Don’t ask me what color anything was,” one fan wrote under Calvin Klein’s Instagram post, making it clear that all eyes were glued to one thing—and it wasn’t the waistband.
MTV even jumped into the chaos, quipping, “Why was I not invited to film this?“
From Runway Drama to CK King
The campaign comes just a month after Bad Bunny went viral for not looking (or maybe secretly looking?) at ex-girlfriend Kendall Jenner during Calvin Klein’s NYFW show. While some claimed his sunglasses gave him away, Bunny is making sure all eyes are on him now—no zooming in required.
Calvin Klein’s official Instagram put it best:
“Do you have your Calvins on? Bad Bunny does.” The internet might need a cold shower after this one.
“The vibe is infinite,” Bad Bunny proclaims as he confidently snaps the waistband of his Calvin Klein briefs in the brand’s sizzling new campaign. And let’s be real—if anyone can make underwear feel like a lifestyle, it’s him.
The global music icon and fashion disruptor stars in Calvin Klein’s latest underwear campaign (Move over Jeremy Allen White), flaunting his sculpted abs, inked-up torso, and signature swagger in a series of smoldering Mario Sorrenti portraits. And fans? They’re losing it.
A Campaign That’s Turning Heads (and Raising Eyebrows)
The campaign serves up peak Bad Bunny energy—tattoos on display, abs flexing, and that signature smolder lighting up billboards, social feeds, and OOH spots worldwide. The cherry on top? His own track, “EoO”, providing the pulse for the sultry visuals. The accompanying video shows Bunny flirting with the camera, casually dancing, and proving once again that he was built for such moments.
Bad Bunny just walked in and turned up the thermostat. Watch below:
“I’m excited and grateful for the opportunity to be part of this brand’s iconic campaign, and getting to shoot it in Puerto Rico made it that much more special and genuine,” Bunny shared.
Social Media is on Fire
Calvin Klein has long been synonymous with sexy, confident, culture-shaping campaigns—and this one? It’s no exception.
Now Bad Bunny just set social media on fire—again. The 31-year-old Puerto Rican superstar shared outtakes from the campaign with a simple caption: “Calvin Klein.” That’s all it took to send followers into a frenzy.
“Really?? While I’m ovulating??” one fan gasped.
Another joked, “If you see me being manipulated by a man who looks like this, don’t save me. I’m exactly where I want to be.”
“Don’t ask me what color anything was,” one fan wrote under Calvin Klein’s Instagram post, making it clear that all eyes were glued to one thing—and it wasn’t the waistband.
MTV even jumped into the chaos, quipping, “Why was I not invited to film this?“
From Runway Drama to CK King
The campaign comes just a month after Bad Bunny went viral for not looking (or maybe secretly looking?) at ex-girlfriend Kendall Jenner during Calvin Klein’s NYFW show. While some claimed his sunglasses gave him away, Bunny is making sure all eyes are on him now—no zooming in required.
Calvin Klein’s official Instagram put it best:
“Do you have your Calvins on? Bad Bunny does.” The internet might need a cold shower after this one.
