Baseball season is here, and Coors Light just hit a home run with fans stuck in the worst seats in the house. In a new campaign from Droga5 New York, the beer brand is launching “Obstructed Brews”—a promotion that turns those painfully blocked, foul-pole-filled, pillar-obscured views into something a little more chill: free Coors Light.
Passionate baseball fans will grab any seat just to soak in the game day energy, but not every seat in the stadium is made equal – some come with a less-than-ideal view, whether it’s a concrete pillar, a foul pole, or an overhang deck blocking the action. But if you’re passionate enough to show up anyway, Coors Light thinks you deserve a cold one on the house.
How it works is simple:
- Spot the obstruction (we’re looking at you, foul pole).
- Snap a photo of the offending view.
- Upload it to ObstructedBrews.com and let the AI take it from there.
- If your seat qualifies as “less-than-chill,” Coors Light will hook you up with a free brew.
View this post on Instagram
“Baseball fans are so passionate that they’ll take any seat in the stadium just to be part of the action, especially for Home Openers,” said Marcelo Pascoa, VP of Marketing at Coors Light. “We’re transforming these not-so-prime spots into premium seats with a Coors Light on us. Because if you’re chill enough to sit in one of these seats, you deserve a chill brew.”
The campaign officially goes live during two big home openers:
- March 27 at Chase Field for the Arizona Diamondbacks
- April 4 at Citi Field for the New York Mets
The promo is only available while supplies last, so if your view’s blocked, snap it fast. Check out more at ObstructedBrews.com or follow @CoorsLight on Instagram.
CREDITS:
Brand: Molson Coors
- Chief Marketing Officer: Sofia Colucci
- Vice President: Marcelo Proenca Pascoa
- Marketing Director: Anne Pando
- Marketing Managers: Eric Kouri, Angela Gerlach
- Communications Director: Maya McDonald
- Communications Manager: Vincent Ventura
- Team: Meghan Tomanek
- Operations Directors: Renee Roberts, Beth Weston
Creative Agency: Droga5 New York
- Chief Creative Officer: Scott Bell
- Executive Creative Directors: Giancarlo Rodas, Tres Colacion
- Creative Directors: Tescia Deak, Guillermo Aracena
- Copywriters: William Hasltead, Cameron Sharer
- Art Directors: Lindsey Evans, Malia Athanasiou
- Designer: Anna Celine Kaarling Khan
- Head of Production: Jenn Mann, Ruben Mercadal
- Executive Producer: Grace Wang
- Producers: Ariana Narang, Dakota Brockman
- Group Account Director: Stefane Rosa
- Account Directors: Guillermo Betancourt, Anthony Gavranic
- Account Manager: Jessica Kingsbery
AGENCY: Merkle
- Account Manager: Annie Wilson
- Project Managers: Hannah Casali, Justin DuPont
- Team: Stephanie Tepper
PR AGENCY: Alison Brod Marketing + Communications
- Vice President: Brooke Scher Mogan
- Director: Erika Berg Henty
- Account Supervisor: Kristin Martinez
- Account Executive: Julia Goldman
- Coordinator: Hallie Remnitz
PRODUCTION COMPANY: Sounds Fun
- Founder: Iain Thomas
- Head of Production: Alex Gangi
- Producer: Xenia Fong
- Writer: Max Mitrani
- Creative Director: Martin Magner
- Editor: Jose Pacheco Sosa
POST/VFX: Accenture Song
- Producer: Michael Mockler
- Retouching: Mike Vorrasi
MUSIC SOUND: Agosto Music
- Audio Director: Claudia Incio
- Music Producer: Jose Campos
- Sound Designer: Charly García
REELated:
MLB transforms superstars into Anime icons in new campaign
