Paramount+ is kicking off its latest brand campaign, “Find Your Mountain on Paramount+,” with a star-studded new ad spot that brings the cast of Yellowjackets face-to-face with Survivor host Jeff Probst for the ultimate Tribal Council showdown.
The spot, created by Droga5 and directed by Traktor, features Jeff Probst (Survivor), Jasmin Savoy Brown, and Sophie Nélisse (Yellowjackets), in a hilariously intense crossover that imagines what would happen if the Yellowjackets cast had to compete on Survivor. Probst leads Shauna (Sophie Nélisse), Taissa (Jasmin Savoy Brown), and the Yellowjackets tribe through difficult challenges and a shocking Tribal Council vote. Watch below:
“It was an absolute blast working with Jasmin and Sophie on this hilariously unhinged spot that answers the question: What would happen if the Yellowjackets cast competed on Survivor? I was in the original Paramount+ campaign that launched at the Super Bowl in 2021, and it’s amazing to see how these stories continue to evolve. From howling into my megaphone to filming high-stakes challenges in the eerie wilderness of the Antler Queen, this Tribal Council was unlike any other! I can’t wait for fans to see it,” shared Jeff Probst.
Jasmin Savoy Brown added, “I grew up watching Survivor with my family. Getting to work with Jeff and film this crossover was a dream come true!”
Finally, Sophie Nélisse, noted, “This is the merge we’ve been waiting for since we shot the pilot. Whoever made this concept happen deserves a raise. It was so much fun to bring this to life and to work with Jeff!”
The Evolution of Paramount+’s ‘Mountain of Entertainment’
The Find Your Mountain campaign marks the next chapter in the Mountain of Entertainment brand strategy, highlighting the diverse and personalized content experience on Paramount+. This is the first in a series of upcoming live-action brand spots that will feature A-list talent and unique crossovers, showcasing the platform’s expansive library of shows and movies.
Beyond the campaign, Paramount+ is enhancing its user experience with new personalization features designed to get subscribers into content faster and keep them engaged longer. Updates include:
- Optimized end cards that introduce personalized content recommendations.
- A refined recommendation engine to suggest tailored viewing options.
- An enhanced top carousel on the homepage featuring curated categories like “Your Next Watch,” “We Think You’ll Love,” and “Top Picks.”
With this campaign, Paramount+ continues to find innovative ways to blend its biggest franchises, making for an exciting and immersive experience for fans. Stay tuned as more crossover moments roll out in the coming months!
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