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American Standard celebrates 150 Years in new campaign
  • REEL MILWAUKEE

American Standard celebrates 150 Years in new campaign

By Reel 360 Jul 31, 2025
After 150 years in America’s bathrooms and kitchens, American Standard is doing more than just reflecting on the past—it’s honoring the people who made the journey possib...
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Rethink launches Rethink Design
  • REEL MOVES/NEW YORK

Rethink launches Rethink Design

By Reel 360 Jul 30, 2025
Rethink is rethinking design. The independent creative powerhouse announced today the launch of Rethink Design, a formalized global design practice operating across its North A...
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Doritos gets “Swicy” with Walton Goggins in spicy short film
  • REEL NEW YORK

Doritos gets “Swicy” with Walton Goggins in spicy short film

By Colin Costello Jul 30, 2025
Doritos has officially entered its risqué era with a bit of help from Walton Goggins—man of the moment, king of chaos, and now… a “Spicy, but Not Too Spicy Plumber.” ...
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New Listerine campaign with Cynthia Erivo is wicked good
  • REEL NEW YORK

New Listerine campaign with Cynthia Erivo is wicked good

By Reel 360 Jul 30, 2025
In a world where self-care now includes gut flora, daily journaling, and skincare routines with more steps than a Broadway choreography, Cynthia Erivo is reminding us of someth...
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Not quite ripe: Fiverr’s singing Avocado skewers “Vibe Coding”
  • REEL NEW YORK

Not quite ripe: Fiverr’s singing Avocado skewers “Vibe Coding”

By Reel 360 Jul 29, 2025
Fiverr's latest brand campaign might just have you questioning your favorite fruit—and your faith in AI. In a cheeky spoof of the 1980s power ballad “Nothing’s Gonna Stop...
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Sydney Sweeney has great jeans & American Eagle has problems
  • Reel Pittsburgh

Sydney Sweeney has great jeans & American Eagle has problems

By Colin Costello Jul 29, 2025
What started as a cheeky play on words for American Eagle has quickly spiraled into one of the most polarizing fashion campaigns of the summer. The fashion brand's Fall 2025 ca...
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Sarah Michelle Gellar slays again in Uber One spot
  • Reel Ad of the Week

Sarah Michelle Gellar slays again in Uber One spot

By Colin Costello Jul 28, 2025
Yes, we’ve got two Reel Ads of the Week, and this one slices through nostalgia like a sharpened hook. Sarah Michelle Gellar, the original scream queen, is back in the spotlig...
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Gift of Life, DOUBLEMINT, and Labcorp launch Hero Gum
  • REEL NEW YORK

Gift of Life, DOUBLEMINT, and Labcorp launch Hero Gum

By Reel 360 Jul 25, 2025
The marrow donor registry just got its most refreshing upgrade yet — and it tastes like mint. In a bold new initiative that combines science, sweetness, and social good, Gift...
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SuperStock acquires View Pictures and Danita Delimont Stock Photography
  • Reel Moves/Dallas

SuperStock acquires View Pictures and Danita Delimont Stock Photography

By Reel 360 Jul 18, 2025
Dallas-based filmmaker and photographer Stewart Cohen is expanding his presence in the stock media space with two major acquisitions under his licensing company, SuperStock. ...
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MilkPEP goes full anime with GALE’s new campaign
  • Reel Ad of the Week

MilkPEP goes full anime with GALE’s new campaign

By Colin Costello Jul 18, 2025
GALE and MilkPEP have gone full throttle with anime in a new youth campaign, “Milk Can Help,” that embraces the energy and exaggeration of anime, speaking directly to Gen Z...
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NFL FLAG launches “Chase Something” campaign
  • SPORTS

NFL FLAG launches “Chase Something” campaign

By Reel 360 Jul 15, 2025
With the NFL FLAG Championships presented by Toyota kicking off this week in Canton, the NFL has launched its newest national campaign: “Chase Something” — a rousing, fas...
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Doner CEO doubles down on Detroit
  • REEL DETROIT

Doner CEO doubles down on Detroit

By Reel 360 Jul 15, 2025
Doner CEO David DeMuth is doubling down on Detroit—investing in both its creative class and its sports legacy in significant ways. On the advertising front, DeMuth recently l...
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BURN signs director duo Coming of Age, expands rep roster
  • REEL MOVES/NEW YORK

BURN signs director duo Coming of Age, expands rep roster

By Reel 360 Jul 14, 2025
BURN Studio is heating up its roster with the signing of Coming of Age, the directing duo of Lewis Atallah and Mattias Russo-Larsson. Known for their sharp, cinematic eye and c...
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Nick Offerman goes electric in new Veloz campaign
  • REEL LA

Nick Offerman goes electric in new Veloz campaign

By Reel 360 Jul 14, 2025
When you think of gruff, no-nonsense Ron Swanson from Parks and Recreation, you might not expect him to be the face of an electric-vehicle campaign. But that’s exactly what...
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Field Work Creative breaks ice to introduce Utah Mammoth
  • SPORTS

Field Work Creative breaks ice to introduce Utah Mammoth

By Reel 360 Jul 7, 2025
Breaking from traditional sports marketing, the NHL’s newest franchise, the Utah Mammoth, has made its debut with a cinematic launch film that trades fast cuts and gritty loc...
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Mother LA and Covert go full sour with SONIC x Grillo’s Pickles
  • REEL LA

Mother LA and Covert go full sour with SONIC x Grillo’s Pickles

By Reel 360 Jul 7, 2025
It’s a big dill. Literally. In its latest surreal turn through the fast-food zeitgeist, Mother LA has cooked up a new campaign for SONIC, launching the SONIC x Grillo’s Pic...
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Gerety VIP BBQ sizzles in Cannes
  • CANNES LIONS

Gerety VIP BBQ sizzles in Cannes

By Reel 360 Jul 3, 2025
The Gerety VIP BBQ returned to Cannes this year and proved, once again, why it’s one of the most anticipated—and flavorful—industry events during Lions week. Hosted at...
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Sam Coleman directs new anthem film for Spotify Africa
  • International

Sam Coleman directs new anthem film for Spotify Africa

By Reel 360 Jul 2, 2025
The latest campaign from Spotify Africa is a stirring new anthem film titled Khuphuka Nathi, directed by Sam Coleman and produced by Patriot Films through agency Publicis Machi...
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Coca-Cola and Disney ‘Refresh Your Galaxy’ Star Wars campaign
  • REEL LA

Coca-Cola and Disney ‘Refresh Your Galaxy’ Star Wars campaign

By Reel 360 Jun 27, 2025
Two cultural icons—Coca-Cola and Star Wars—have joined forces for a global marketing campaign that aims to do more than move product. Titled “Coca-Cola x Star Wars: Refre...
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Avocados and Coconuts and AllTrails capture Outdoors ‘Feels’
  • REEL SAN FRANCISCO

Avocados and Coconuts and AllTrails capture Outdoors ‘Feels’

By Reel 360 Jun 27, 2025
AllTrails, the leading platform for outdoor exploration, has unveiled its latest summer campaign with a hero spot that trades sweeping drone shots for something more intimate: ...
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