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Fera Pets debuts first brand platform with “We Were Made For This”
  • REEL MINNEAPOLIS

Fera Pets debuts first brand platform with “We Were Made For This”

By Reel 360 Jun 10, 2025
Your pet already thinks you’re the greatest. Now there's a campaign to remind you why they’re probably right. Fera Pets, the vet-founded supplement brand under the General ...
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Goodby Silverstein & Partners takes top honors at American Advertising Awards
  • Advertising Awards

Goodby Silverstein & Partners takes top honors at American Advertising Awards

By Reel 360 Jun 9, 2025
The Other Hand just pulled off a big win. Goodby Silverstein & Partners took home Best of Show at the 2025 AAF American Advertising Awards for their Cheetos campaign “The...
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Gravity Global launches Gravity One
  • REEL MOVES/Houston

Gravity Global launches Gravity One

By Reel 360 Jun 9, 2025
Gravity Global is coming in hot with the launch of Gravity One, a bold new division aimed at helping brands stay culturally fluent, emotionally resonant, and strategically rele...
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AMC Theatres adds ads right before movies start — cue the groans
  • REEL BUSINESS

AMC Theatres adds ads right before movies start — cue the groans

By Reel 360 Jun 9, 2025
Just when you thought the commercials, trailers, and Nicole Kidman were finally over and it was time to silence your phone, AMC Theatres has decided to wedge in one more commer...
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More pop, less poop in Liquid Death toilet taste test
  • Reel Ad of the Week

More pop, less poop in Liquid Death toilet taste test

By Colin Costello Jun 6, 2025
Just when you think Liquid Death can’t get any weirder, they plop a toilet in the middle of a studio and dare unsuspecting taste testers to chug high-fiber sodas while seated...
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Apple, IKEA, and Doechii take top honors at 2025 AICP Awards
  • AICP

Apple, IKEA, and Doechii take top honors at 2025 AICP Awards

By Reel 360 Jun 6, 2025
The stars of the ad world aligned last night at New York’s Museum of Modern Art (MoMA) as the 2025 AICP Awards wrapped with a gala screening and celebration. The event marked...
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SKIMS drops pierced nipple bra because… of course it does
  • REEL LA

SKIMS drops pierced nipple bra because… of course it does

By Reel 360 Jun 6, 2025
Kim Kardashian’s SKIMS has done it again—blending viral provocation with retail precision in the brand’s latest drop: the Ultimate Pierced Nipple Bra. Retailing at $74, t...
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Hello Sunshine, e.l.f. Beauty unveil new brand for Gen Z at Cannes
  • CANNES LIONS

Hello Sunshine, e.l.f. Beauty unveil new brand for Gen Z at Cannes

By Reel 360 Jun 6, 2025
In an era where Gen Z navigates relentless pressure, impossible beauty standards, and a media landscape that often fails to acknowledge them, joy may be the most radical for...
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Art inspires OUTFRONT and GLAAD’s Pride  campaign
  • REEL PRIDE

Art inspires OUTFRONT and GLAAD’s Pride campaign

By Reel 360 Jun 3, 2025
OUTFRONT Media has once again joined forces with GLAAD to mark Pride Month 2025 with a nationwide campaign titled “One Story. One Future.” The campaign invites LGBTQ+ peopl...
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Ally Financial and Anomaly help Millennials “Graduate Financially”
  • REEL NEW YORK

Ally Financial and Anomaly help Millennials “Graduate Financially”

By Reel 360 Jun 3, 2025
Millennials might’ve left behind mustache memes, shutter shades, and the Harlem Shake—but many are still clinging to one early-2010s relic: their first bank account. Accord...
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Brands must do more than a month-long marketing push for Pride
  • POV

Brands must do more than a month-long marketing push for Pride

By Colin Costello May 30, 2025
Each June, a flood of rainbow logos and glittering campaigns hit our feeds as brands scramble to celebrate Pride Month. And while visibility is important, let’s be honest: fo...
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Coca-Cola encourages Gen Z to unplug and enjoy life… IRL
  • Reel Ad of the Week

Coca-Cola encourages Gen Z to unplug and enjoy life… IRL

By Colin Costello May 30, 2025
In an age where screen time often overshadows real time, Coca‑Cola is making a move to bring Gen Z back to the present, one ice-cold sip at a time. The brand’s latest globa...
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Dr. Squatch invites us to take a shower with Sydney Sweeney
  • REEL LA

Dr. Squatch invites us to take a shower with Sydney Sweeney

By Reel 360 May 29, 2025
Sydney Sweeney is turning internet obsession into product innovation—literally. The Euphoria star has teamed up once again with natural soap brand Dr. Squatch, but this time,...
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Morgan & Morgan leans into funny for new campaign
  • REEL NEW YORK

Morgan & Morgan leans into funny for new campaign

By Reel 360 May 29, 2025
Morgan & Morgan, the country’s largest injury law firm, is back with a new national campaign that takes a lighter, sharper approach to legal advertising. Titled “There...
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NBA and Translation tap into “Unforgettable” moments
  • SPORTS

NBA and Translation tap into “Unforgettable” moments

By Reel 360 May 29, 2025
The NBA is pulling on fans’ heartstrings in the lead-up to the 2025 Finals, teaming up with agency Translation to deliver a heartfelt campaign steeped in memories, legendary ...
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Ted Danson stars in new Consumer Cellular campaign
  • REEL NASHVILLE

Ted Danson stars in new Consumer Cellular campaign

By Reel 360 May 28, 2025
Consumer Cellular is dialing up the savings—and the charm—with a brand-new campaign starring the always-affable Ted Danson and golf legend Fred Couples. Created in partners...
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Angie Rothen returns to Hanson Dodge
  • REEL MOVES/MILWAUKEE

Angie Rothen returns to Hanson Dodge

By Reel 360 May 27, 2025
In a move that further strengthens its leadership team and digital capabilities, independent creative agency Hanson Dodge (HD) has announced the return of Angie Rothen as its n...
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duotone audio group Wins Best in Show at AMP Awards
  • Advertising Awards

duotone audio group Wins Best in Show at AMP Awards

By Reel 360 May 27, 2025
The 12th Annual AMP Awards for Music & Sound took center stage at Sony Hall in New York City on May 21, with the sold-out ceremony recognizing the most creative and powerfu...
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U.S. Navy shines light on elite roles in new campaign
  • REEL NEW YORK

U.S. Navy shines light on elite roles in new campaign

By Reel 360 May 27, 2025
When the phrase “Navy Special Operations” comes up, most minds jump immediately to the legendary SEALs. But the U.S. Navy wants America—and especially its next generation...
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American Family Insurance expands “Life’s Better” campaign
  • REEL NEW YORK

American Family Insurance expands “Life’s Better” campaign

By Reel 360 May 27, 2025
American Family Insurance is continuing to champion dreamers with the latest iteration of its successful “Life’s Better” campaign, launched this month. Centered around th...
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