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Columnist: Reel 360

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RBC trades spectacle for sound in golf Campaign
  • REEL LA

RBC trades spectacle for sound in golf Campaign

By Reel 360 Apr 17, 2026
RBC is taking a quieter, more deliberate approach to sports marketing with “Just Sounds Different,” a new campaign created with Battery. Timed to golf season, the work f...
More »
It’s kinda unreal how PETERMAYER reimagined Petoskey area
  • REEL New Orleans

It’s kinda unreal how PETERMAYER reimagined Petoskey area

By Reel 360 Apr 17, 2026
PETERMAYER has unveiled a full rebrand of Michigan’s Petoskey Area, anchored by a new campaign titled “It’s Kinda Unreal.” The creative-led agency set out to reposit...
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The One Show reveals 2026 finalists from 51 Countries
  • The One Club

The One Show reveals 2026 finalists from 51 Countries

By Reel 360 Apr 16, 2026
The One Club for Creativity has announced the finalists for The One Show 2026, recognizing standout work from 51 countries and regions. Every finalist is guaranteed to take ...
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Day One Agency launches Side Projects, a culture studio
  • REEL MOVES/NEW YORK

Day One Agency launches Side Projects, a culture studio

By Reel 360 Apr 16, 2026
Day One Agency is expanding its cultural footprint with the launch of Side Projects, a standalone studio designed to help brands better understand how they show up in culture. ...
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Vrbo takes on vacation pain points in new campaign
  • REEL DALLAS

Vrbo takes on vacation pain points in new campaign

By Reel 360 Apr 15, 2026
Vrbo is taking on one of the category’s biggest pain points with “Surprise-Free Vacation Rentals,” a new brand platform and campaign created with GSD&M. As the vac...
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Utah turns tourism site into a living ‘Dark Skies’ event
  • REEL MILWAUKEE

Utah turns tourism site into a living ‘Dark Skies’ event

By Reel 360 Apr 15, 2026
The week of April 13 to 20 marks International Dark Sky Week, a global effort to celebrate the night while raising awareness around light pollution, energy waste, and the prote...
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Anomaly opens office in Paris
  • REEL MOVES/INTERNATIONAL

Anomaly opens office in Paris

By Reel 360 Apr 15, 2026
Anomaly has officially launched its Paris office, marking a significant expansion into one of the world’s most influential creative markets. The move extends Anomaly’s g...
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The Directors Bureau signs Agostina Gálvez
  • REEL MOVES/LA

The Directors Bureau signs Agostina Gálvez

By Reel 360 Apr 15, 2026
The Directors Bureau has added director Agostina Gálvez to its roster for commercial representation, bringing in a filmmaker known for her visually driven style and sharp cult...
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Mario holds the crown as B.O. momentum continues
  • Film

Mario holds the crown as B.O. momentum continues

By Reel 360 Apr 13, 2026
The Super Mario Galaxy Movie remained firmly in control of the box office, delivering $69 million in its second weekend and leading all films to a $124.6 million total. While t...
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Fujifilm celebrates spontaneity with new instax mini 13 campaign
  • REEL NEW YORK

Fujifilm celebrates spontaneity with new instax mini 13 campaign

By Reel 360 Apr 11, 2026
Fujifilm is spotlighting the beauty of unplanned moments in “Time for the Unexpected,” a new global campaign for its instax mini 13, created in partnership with McCann. ...
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Victim Services Toronto expands ‘Ask for Angela’
  • REEL TORONTO

Victim Services Toronto expands ‘Ask for Angela’

By Reel 360 Apr 11, 2026
Victim Services Toronto is scaling its “Ask for Angela” initiative across the city with a new multi-channel campaign developed in partnership with 72andSunny Toronto. Th...
More »
Lenovo turns NYC into creative playground in Copilot+ campaign
  • REEL NEW YORK

Lenovo turns NYC into creative playground in Copilot+ campaign

By Reel 360 Apr 11, 2026
Lenovo is leaning into the messy, unpredictable nature of creativity with “A Love Letter to NYC,” a new campaign developed with cultural innovation agency Sounds Fun to spo...
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Pacifico doubles down on yellow in new campaign
  • REEL LA

Pacifico doubles down on yellow in new campaign

By Reel 360 Apr 11, 2026
Pacifico is leaning hard into its most recognizable asset, its signature yellow, in a new campaign from Day One Agency that turns the color into a full-blown mindset. Titled...
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Zambezi lands Nex Playground as creative AOR
  • REEL MOVES/LA

Zambezi lands Nex Playground as creative AOR

By Reel 360 Apr 10, 2026
Zambezi has been named creative agency of record for Nex Playground, with media strategy handled by its in-house arm, Scale by Zambezi. The win comes as Nex Playground conti...
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Team One explores a world where reality is rare
  • REEL LA

Team One explores a world where reality is rare

By Reel 360 Apr 6, 2026
Isn’t it nice to know some things are still real? In a world flooded with fakes, replicas, and increasingly flawless simulations, authenticity is becoming harder to find, and...
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Super Mario Galaxy Movie owns Easter weekend B.O.
  • Film

Super Mario Galaxy Movie owns Easter weekend B.O.

By Reel 360 Apr 6, 2026
Universal’s The Super Mario Galaxy Movie powered the Easter weekend box office to its strongest showing of 2026, opening to $130.9 million over three days and driving the tot...
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Writers Guild reaches tentative four-year deal with AMPTP
  • UNION NEWS

Writers Guild reaches tentative four-year deal with AMPTP

By Reel 360 Apr 5, 2026
There will be no strike. The Writers Guild of America has reached a tentative agreement with the Alliance of Motion Picture and Television Producers (AMPTP) on a new four-year ...
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New Era unveils 2026 MLB cap collections
  • SPORTS

New Era unveils 2026 MLB cap collections

By Reel 360 Apr 3, 2026
New Era is stepping into the 2026 MLB season with a refreshed lineup of on-field and fan-ready caps, blending performance upgrades with design updates across its Batting Practi...
More »
Rockies launch “We’re Here for the Climb” campaign
  • SPORTS

Rockies launch “We’re Here for the Climb” campaign

By Reel 360 Apr 3, 2026
The Colorado Rockies are embracing a fresh identity heading into the 2026 season with a new campaign built around a simple but pointed message: New era. At altitude. We’re...
More »
Royals.TV launch signals new streaming era
  • SPORTS

Royals.TV launch signals new streaming era

By Reel 360 Apr 3, 2026
The Kansas City Royals are stepping into a new era of local broadcasting with the launch of Royals.TV, a direct-to-consumer streaming platform designed to give fans in-market a...
More »

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