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Columnist: Reel 360

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Wondros welcomes Ondrea Barbe to diverse roster
  • REEL MOVES/LA

Wondros welcomes Ondrea Barbe to diverse roster

By Reel 360 Feb 10, 2021
Led by Senior Executive Producer Danielle Peretz, Wondros Collective has welcomed beauty & lifestyle Director/Photographer Ondrea Barbe. Ondrea joins the diverse Wondros C...
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Xbox tackles elderly loneliness through gaming
  • Reel Ad of the Week

Xbox tackles elderly loneliness through gaming

By Reel 360 Feb 9, 2021
Loneliness among the elderly is on the rise, with a million older people going over a month without speaking to anyone, according to Age UK.  And during Covid-19, that sense o...
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Aunt Jemina rebrands as Pearl Milling Company
  • REEL MOVES

Aunt Jemina rebrands as Pearl Milling Company

By Reel 360 Feb 9, 2021
PepsiCo, Inc., today announced the debut of Pearl Milling Company, the new name of the pancake mix and syrup varieties previously found under the Aunt Jemima brand. Pearl Mi...
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Burger King tests new loyalty program, Royal Perks
  • REEL MIAMI

Burger King tests new loyalty program, Royal Perks

By Reel 360 Feb 9, 2021
Burger King is now testing a new rewards program in Los Angeles, Miami, Long Island, New Jersey and New York City. Royal Perks is just one more step on the brand’s digital ...
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Dunkin’s new NHL ad plays in a bubble
  • REEL NEW YORK

Dunkin’s new NHL ad plays in a bubble

By Reel 360 Feb 9, 2021
Last season, like the NBA, the NHL played a partial season in a bubble. So, here we have a case of art imitating life as a new campaign from Dunkin' and their creative partner ...
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Watch new spot for Disney’s Raya and the Last Dragon
  • Trailers

Watch new spot for Disney’s Raya and the Last Dragon

By Reel 360 Feb 9, 2021
Sunday during the Big Game, viewers got a thrilling, special look at Walt Disney Animation Studios’ epic new fantasy-adventure Raya and the Last Dragon. Raya and the Las...
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Video: Denzel takes us BTS of ‘The Little Things’
  • The Craft

Video: Denzel takes us BTS of ‘The Little Things’

By Reel 360 Feb 9, 2021
Academy Award winner Denzel Washington’s new psychological thriller The Little Things led the domestic box office charts for a second weekend in a row, pulling in $2.1 millio...
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Watch the first trailer for ‘Falcon and Winter Soldier’
  • Trailers

Watch the first trailer for ‘Falcon and Winter Soldier’

By Reel 360 Feb 8, 2021
Last night during the Super Bowl, Marvel Studios and Disney+ released a new spot for The Falcon and The Winter Soldier. Now we have a trailer, which perfectly complements yeste...
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Public Label VP CD Gary Westgate talks Super Bowl
  • Super Bowl

Public Label VP CD Gary Westgate talks Super Bowl

By Reel 360 Feb 8, 2021
It’s the day after the biggest football game of the year and as is the goal for Super Bowl advertisers, we’re all gathered around the watercooler to talk about the best and...
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Squeak E. Clean scores three Super Bowl LV spots
  • Super Bowl

Squeak E. Clean scores three Super Bowl LV spots

By Reel 360 Feb 8, 2021
Global creative audio network Squeak E. Clean Studios once again heralds the Super Bowl with three of the most talked-about game day ads. The company lent dynamic musical s...
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One inspired winner will suit up with Shift4 and SpaceX
  • Super Bowl

One inspired winner will suit up with Shift4 and SpaceX

By Reel 360 Feb 8, 2021
One lucky civilian may take the stratosphere this Fall with SpaceX and Shift4, as announced in the Super Bowl campaign spot “Join Us” out of agency Known. Directed by B...
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Execs from Energy BBDO, AKKURAT, Hue & Cry and MAS offer thoughts on Super Bowl ads
  • Super Bowl

Execs from Energy BBDO, AKKURAT, Hue & Cry and MAS offer thoughts on Super Bowl ads

By Reel 360 Feb 8, 2021
Amid Tom Brady and the Tampa Bay Buccaneers' systematic dismantling of the Kansas City Chiefs and Patrick Mahomes during Super Bowl LV, a few commercials aired. A total of 57 t...
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Watch ‘SNL’ spoof CBS Super Bowl Pre-game Show
  • Super Bowl

Watch ‘SNL’ spoof CBS Super Bowl Pre-game Show

By Reel 360 Feb 7, 2021
Hello! "Hello! Welcome to the Super Bowl -- four hours of television for 11 minutes of action," SNL star Kenan Thompson said without breaking into a laugh as he kicked off the ...
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More people plan to watch Super Bowl LV alone this year
  • Super Bowl

More people plan to watch Super Bowl LV alone this year

By Reel 360 Feb 7, 2021
How people plan to watch and celebrate Super Bowl LV will look very different this year, according to new study by Oracle. The study of 2,000 U.S. consumers who plan to watch t...
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Why did agencies start scooping their Super Bowl spots?
  • Super Bowl

Why did agencies start scooping their Super Bowl spots?

By Reel 360 Feb 7, 2021
Prior to 1997, advertising agencies would ever think of previewing an ultra-secret Super Bowl ad prior to the game to risk taking away from that big reveal on Super Sunday. It ...
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Dr. Squatch cleans up the Super Bowl
  • Super Bowl

Dr. Squatch cleans up the Super Bowl

By Reel 360 Feb 7, 2021
Media Design Group has announced the placement of a Big Game spot for their client Dr. Squatch, the California based men's natural soap and personal care company. ...
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Kia Motors accelerates the good of high school football
  • Super Bowl

Kia Motors accelerates the good of high school football

By Reel 360 Feb 7, 2021
While Kia announced it would not be running a new spot on the Super Bowl, the auto carmaker will be blitzing Sunday on behalf of America's high school football teams. As Am...
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Bruce Springsteen in Jeep Super Bowl film, ‘The Middle’
  • Super Bowl

Bruce Springsteen in Jeep Super Bowl film, ‘The Middle’

By Reel 360 Feb 6, 2021
The rumors were true. Bruce Springsteen and Jeep have joined together to launch the two-minute film "The Middle." The film can now be viewed across the Jeep brand's socia...
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AB to air first corporate Super Bowl LV spot
  • Super Bowl

AB to air first corporate Super Bowl LV spot

By Reel 360 Feb 6, 2021
Anheuser-Busch will air its first-ever corporate Super Bowl spot, called “Let’s Grab A Beer,” during Super Bowl LV. The ad, called “Let’s Grab A Beer,” ...
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Writers Guild reaches agreement with WME
  • Union News

Writers Guild reaches agreement with WME

By Reel 360 Feb 5, 2021
The Writers Guild of America East and West has announced that a franchise agreement has been reached with William Morris Endeavor Entertainment, LLC (WME). Effective immediatel...
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