Dr. Squatch has had tremendous growth over the past few years, including over $100M in revenue for 2020, over 350% increase in sales year-over-year for the last two years, and over 300M total views on its YouTube channel to date, making it one of the platform’s most viral brands.
The Dr. Squatch team is looking to translate their viral success to linear TV through a Super Bowl commercial negotiated in partnership with Media Design Group.
“Our advertising strategy has and always will be to both entertain and educate men. We want our content to show guys that natural personal care products are the right choice, but in a fun and light-hearted way,” adds Josh Friedman, Chief Marketing Officer. “We’ve seen how this type of communication resonates and are excited to bring Dr. Squatch to the forefront of the biggest traditional advertising event of the year.”
The 30-second spot, created with San Diego-based creative and performance marketing agency Raindrop, is an extension of the brand’s viral collection of entertaining yet educational brand videos. T
The ad encompasses the best moments from the brand’s popular videos, including playful fan-favorite moments like the “you’re not a dish, you’re a man” but upgraded with an even punchier version for the big game.
Still holding true to its viral roots, comedian James Schrader is front and center to help further Dr. Squatch’s mission of entertaining and educating men on the importance of natural care products with an enthusiastic approach.
The tone is reminiscent of Old Spice and Dollar Shave Club. See what you think, when you watch:
“We are incredibly excited to partner with Dr. Squatch on their first Super Bowl ad,” stated Ben Zimmerman, Media Design Group’s Co-Founder and President. “Having helped numerous DTC brands test and scale on TV, we always enjoy getting a new advertiser into the big game. We love both the Dr. Squatch brand and team and appreciate the faith they have in us to execute their buy.”
Media Design Group is working with brands such as ZipRecruiter and Grammarly to deliver innovative ad campaigns efficiently reaching target audiences. Continually proving that television continues to be a viable marketing channel, Media Design Group reaches the pinnacle of television advertising with this placement.
“We are incredibly proud and humbled to see how fast our brand has grown over the past few years,” said Founder & CEO of Dr. Squatch, Jack Haldrup. “Our goal is to inspire and educate guys to be happier and healthier. We’re excited to reach a new audience and spread the word about the Dr. Squatch brand to millions of new consumers at the Big Game on Sunday. We appreciate MDG’s support in helping lock in the ad spot.”
The Dr. Squatch spot currently has over 2 million views on YouTube. For a complete list of our Super Bowl coverage click here. Super Bowl LV airs February 7 on CBS at 6:30 PM EST, 5:30 PM CST and 3:30 PST.