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Columnist: Reel 360

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Gravity Global acquires Marketing Doctor
  • REEL MOVES/NEW YORK

Gravity Global acquires Marketing Doctor

By Reel 360 Aug 25, 2025
Full-service agency Gravity Global has acquired performance media agency Marketing Doctor, further strengthening its paid media expertise and integrated marketing services. The...
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Assistant Director Diego Borella dies on Emily in Paris set
  • In memoriam

Assistant Director Diego Borella dies on Emily in Paris set

By Reel 360 Aug 25, 2025
Production on Emily in Paris Season 5 took a heartbreaking pause this week when assistant director Diego Borella, 47, collapsed and died while preparing for a scene inside th...
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LANDIA partners with Novick Conforti for West Coast representation
  • REEL MOVES/LA

LANDIA partners with Novick Conforti for West Coast representation

By Reel 360 Aug 19, 2025
Global production company LANDIA has tapped Brent Novick and Matt Conforti of Novick Conforti to lead its new West Coast representation across commercials and branded content. ...
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Bud Light and Shane Gillis crack open laughs with new campaign
  • REEL NEW YORK

Bud Light and Shane Gillis crack open laughs with new campaign

By Reel 360 Aug 19, 2025
College football is back, and so is Bud Light with a campaign that blends tradition, comedy, and ice-cold refreshment. Actor and comedian Shane Gillis returns for his second se...
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Former HLK employee, Danielle Bertothy, pleads guilty to Puerto Rico arson
  • Legal

Former HLK employee, Danielle Bertothy, pleads guilty to Puerto Rico arson

By Reel 360 Aug 19, 2025
In one of the more bizarre cases in recent legal history, Danielle Bertothy, a 36-year-old former HLK Agency employee from St. Peters, Missouri, has pleaded guilty in federal c...
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KATSEYE stars in Gap fall campaign for low rise denim
  • REEL SAN FRANCISCO

KATSEYE stars in Gap fall campaign for low rise denim

By Reel 360 Aug 19, 2025
Gap is leaning into nostalgia and new energy with the launch of its Fall 2025 campaign, Better in Denim, fronted by global girl group KATSEYE. Set to Kelis’ early-2000s anthe...
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Taylor Swift reveals new imagery for upcoming album
  • Music

Taylor Swift reveals new imagery for upcoming album

By Reel 360 Aug 18, 2025
Taylor Swift has revealed striking new imagery for her upcoming album, The Life of a Showgirl. The 35-year-old pop star shared a promotional shot for her Shiny Bug Vinyl Collec...
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Droga5 taps Ann-Christine Diaz as Global Head of Reputation and Excellence
  • REEL MOVES/NEW YORK

Droga5 taps Ann-Christine Diaz as Global Head of Reputation and Excellence

By Reel 360 Aug 18, 2025
Droga5, part of Accenture Song, has appointed Ann-Christine Diaz as global head of reputation and creative excellence, a new role that underscores the agency’s expanded inter...
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Garage Beer conjures ‘Garage Fear’ with horror legend, Tim Jacobus
  • HALLOWEEN

Garage Beer conjures ‘Garage Fear’ with horror legend, Tim Jacobus

By Reel 360 Aug 17, 2025
Garage Beer, the crisp small-batch light beer that’s become a go-to for fans of “beer that just tastes like beer,” is crashing Halloween in a way no brewery has before. T...
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Terence Stamp, renowned for General Zod and cinematic legacy, dies at 87
  • In memoriam

Terence Stamp, renowned for General Zod and cinematic legacy, dies at 87

By Reel 360 Aug 17, 2025
Terence Stamp, the magnetic British actor who embodied the ferocious General Zod in Superman (1978) and Superman II (1980), has passed away at age 87. A figure of timeless grac...
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Taylor Sheridan, Paramount establish massive production hub in Texas
  • PRODUCTION CENTRAL

Taylor Sheridan, Paramount establish massive production hub in Texas

By Reel 360 Aug 15, 2025
Taylor Sheridan, the creative force behind Yellowstone, Tulsa King, and Landman, has teamed up with Paramount Television and real estate developer Hillwood ...
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Rap GOAT, LL CooL J,  set to host 2025 MTV VMAs
  • Music

Rap GOAT, LL CooL J, set to host 2025 MTV VMAs

By Reel 360 Aug 15, 2025
Hip-Hop legend and Rock & Roll Hall of Fame inductee LL CooL J is set to take center stage as the solo host of the 2025 MTV “VMAs,” airing live coast-to-coast from New ...
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Reese’s leans into Taylor Swift’s ‘Orange Era’
  • REEL RICHMOND

Reese’s leans into Taylor Swift’s ‘Orange Era’

By Reel 360 Aug 15, 2025
Reese’s has wasted no time capitalizing on one of the year’s most significant pop culture moments. Less than 24 hours after Taylor Swift's announcement of her upcoming albu...
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Steve Buscemi battles Telstra in retro-futuristic ‘Scamageddon’
  • International

Steve Buscemi battles Telstra in retro-futuristic ‘Scamageddon’

By Reel 360 Aug 15, 2025
Telstra’s latest campaign turns network security into an intergalactic showdown, starring none other than Steve Buscemi as a scheming alien overlord. The Reservoir Dogs and B...
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WGA West eyes next frontier: Creator Economy, YouTube, Vertical Dramas
  • UNION NEWS

WGA West eyes next frontier: Creator Economy, YouTube, Vertical Dramas

By Reel 360 Aug 15, 2025
The Writers Guild of America West (WGA) is looking beyond Hollywood’s soundstages — way beyond — toward the buzzing, bite-sized world of vertical dramas, YouTube content,...
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La-Z-Boy reclaims Sundays for National Lazy Day
  • REEL LA

La-Z-Boy reclaims Sundays for National Lazy Day

By Reel 360 Aug 14, 2025
On Sunday, August 10, La-Z-Boy leaned all the way back—literally—for #NationalLazyDay. The brand’s new Taking Back Sundays campaign is a love letter to leisure, reminding...
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Hinge launches second chapter of ‘It’s Funny We Met on Hinge’
  • REEL NEW YORK

Hinge launches second chapter of ‘It’s Funny We Met on Hinge’

By Reel 360 Aug 14, 2025
Hinge has dropped the second chapter of It’s Funny We Met on Hinge, a campaign spotlighting the surprising, often non-linear ways real couples meet and connect on the app. Th...
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Gracie Abrams wears custom GapStudio gown
  • REEL SAN FRANCISCO

Gracie Abrams wears custom GapStudio gown

By Reel 360 Aug 14, 2025
Singer-songwriter Gracie Abrams, one of the most compelling voices of her generation, took the stage at Outside Lands in a custom GapStudio gown designed by Zac Posen, Gap Inc....
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SCHROM x Yacht Club signs director Alex Grima
  • REEL MOVES/NEW YORK

SCHROM x Yacht Club signs director Alex Grima

By Reel 360 Aug 14, 2025
SCHROM x Yacht Club has added French director Alex Grima to its growing roster. Known for his artful, high-energy tabletop and food filmmaking, Grima brings a unique blend of t...
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GloRilla foes full-circle with Checkers & Rally’s in new campaign
  • REEL FLORIDA

GloRilla foes full-circle with Checkers & Rally’s in new campaign

By Reel 360 Aug 13, 2025
Grammy-nominated rapper GloRilla has gone from working the drive-thru to starring in the menu. The CMG artist is front and center in Checkers & Rally’s latest This Eats D...
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