U.S. agencies have secured a strong presence on the Gerety Awards 2026 shortlist, reinforcing the market’s reputation for producing culturally resonant and effective creative work.
Among the agencies receiving recognition from the U.S. are Omnicom Health, Hudson Rouge, Burson, and Deutsch. Brands represented on the shortlist include Amazon, Dunkin’, Ziploc, and Dr. Pepper, reflecting a mix of global advertisers and category leaders who use creativity to drive brand and business impact.
The shortlisted U.S. work spans multiple categories and disciplines, highlighting the breadth of talent across the market. Campaigns making the cut include 70 Year Anniversary for Alpine by Partizan US, Bestsmeller for Hellmann’s by Edelman, McNugget Caviar for McDonald’s by Golin, Preserved Promos for Ziploc by VML New York, and Seriously Serious for GRAZA by Love Song.
For the 2026 edition, executive jury sessions were held in London, Auckland, Toronto, New York, Paris, Stockholm, Hong Kong, Dubai, Madrid, Milan, Mexico City, Bangkok, Los Angeles, Berlin and São Paulo. These in-person sessions determined the shortlist before the Grand Jury meets online to select the final winners.
The Gerety Awards executive jury in Los Angeles was led by Val Carlson, global chief creative officer at Critical Mass, who reflected on the importance of the female creative community and the role juries play in shaping the industry’s future.
“As I looked around the room, I kept thinking about how important the female community in advertising is,” Carlson said. “Now more than ever, we need to connect in very real, honest ways. We will be the ones to show the next generation of female leaders why scrutinizing their work matters. Why storytelling, details, craft, unique instincts, and insight from the gut matter. The door for truly great work that makes you question, laugh or cry has been closing rapidly this year. Women are uniquely qualified to kick it back open.”
This year, more than 250 judges from over 50 countries are taking part in the Gerety Awards, bringing together creative leaders from advertising, marketing, production, design, and media.
Globally, the shortlist includes work from 36 countries. Bulgaria and Tunisia appear on the Gerety shortlist for the first time. Craft CUT received the highest number of shortlisted entries, with work spanning animation, art direction, cinematography, copywriting, direction, editing, illustration, music, sound design, photography, typography, production design, and visual effects.
The most shortlisted campaign is Covert Recruiter from Dentsu Creative France for the French Army Human Resources Directorate.
The Grand Jury will now choose the final winners, which will be announced in the first week of September. Honors will include Bronze, Silver, Gold, Grand Prix, and Regional Winners.
Gerety’s global Jury Insights Panels are taking place this week, bringing jury members together with leading trade press titles to discuss the campaigns, creative trends, and standout work shaping this year’s shortlist.
Gerety will also share its Shortlist Reel, a curated showcase of the highest scoring shortlisted work from the executive jury sessions, distributed to agencies, production companies, brands and industry leaders around the world during shortlist week.
As in previous years, finalists and jury members will be celebrated at the Gerety VIP Diamond BBQ in Cannes, with an exclusive guest list of entrants, judges, past judges, partners, and friends of Gerety.
The full shortlist is available at geretyawards.com.
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