Nordstrom and adidas celebrated the FIFA World Cup 2026 with a new retail experience at the Nordstrom NYC Flagship.
The brands hosted a cocktail event on June 3 to mark the opening of adidas at The Corner, an immersive installation at Nordstrom’s dedicated pop-up and brand experience space at 57th and Broadway. The launch kicks off a national retail partnership built around the World Cup, which returns to North America for the first time since 1994.
Guests at the opening included Oscar Isaac, Hasan Minhaj, Ronny Chieng, Jack Innanen, Jess Xu, Lucy Freyer, Lola Consuelos, Marcel Ruiz, Aimee Kelly, Chelsea Henriquez, and Dorrit Li.
The event featured light bites, cocktails, a branded martini ice luge, desserts from Lucie, a COSSA New York upcycled jersey exhibit, live DJ sets by Goldie Harris and Rae Sada, custom laser engraving, heat-press personalization, a campaign screening, and a newspaper display wall. Take a look at some of the photos by David Benthal:
The partnership spans 35 Nordstrom locations nationwide. It is anchored by the adidas at The Corner installation at Nordstrom NYC Flagship, a dedicated shop-in-shop at Nordstrom Downtown Seattle, and a curated adidas presentation across 33 Nordstrom stores in World Cup match cities.
Those cities include Los Angeles, New Jersey, Philadelphia, Dallas, Houston, Kansas City, Atlanta and Miami.
At The Corner in New York, the installation brings the partnership’s sport meets style vision to life through an exclusive edit of the adidas World Cup assortment. The collection is organized by country and styled head to toe through a fashion lens that reflects the convergence of sport, style and culture.
Throughout the tournament, weekly activations at adidas at The Corner will feature country-inspired gifts, customization experiences, and sweepstakes celebrating Japan, Mexico, Colombia, and Argentina. The activations begin June 6 and continue through a closing celebration on July 22.
The collection is available now at adidas at The Corner at the Nordstrom NYC Flagship, Nordstrom Downtown Seattle, 33 additional Nordstrom stores in World Cup match cities and on Nordstrom.com.
With the World Cup set to bring a global sports audience across North America, Nordstrom and adidas are positioning the tournament as more than a match day moment. The partnership turns national team style, customization and fan culture into a retail experience designed for shoppers who want to wear the tournament as much as watch it.
The installation will run through July 26.
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