Indeed is entering its next chapter with a new brand campaign built around a simple idea: Jobs Need People. Created in partnership with 72andSunny, the new campaign reflects Indeed’s evolution from a traditional job board into an AI-powered matching engine designed to connect people and opportunities more effectively.
The platform shift moves Indeed beyond search, using data, insights and AI to surface stronger matches between job seekers and employers.
For James Whitemore, CMO of Indeed, the campaign is meant to remind people that hiring can become faster and more efficient through technology, but it must remain fundamentally human.
For more than two decades, Indeed has helped millions of people find work. Today, the company says it hires 31 people every minute on Indeed, positioning the brand not simply as a place to look for jobs but as the place where hiring happens.
The new campaign arrives as the hiring process has become increasingly noisy, impersonal and frustrating for both sides. According to an April 2026 Harris Poll survey conducted on behalf of Indeed, 81 percent of people who apply to a job never hear back from the employer. The same survey found that 45 percent of job seekers have no idea if they are actually qualified for the roles they apply to, while job seekers spend an average of six hours researching and applying, even though 53 percent assume they will not hear back.
That friction helped shape the campaign’s central shift from searching to matching.
The idea behind “Jobs Need People” is that the world of work is a two-sided equation. People need jobs, but jobs also need the right people. A job is more than a posting. It is a set of problems waiting for someone to solve them. A person is more than a resume. They bring motivations, potential, character, and the ability to grow into what comes next.
Indeed’s AI matching engine is powered by more than 665 million Job Seeker Profiles, while more than 3.5 million employers use the platform to find and hire employees. The company says it captures more than 100 insights per second, including pay preferences, shift patterns, and certifications, to help create matches that go beyond simple keyword hits.
Indeed says 70 percent of sponsored applications on its platform now come through tools such as Smart Sourcing and Smart Screening, while traditional keyword-based search accounts for less than 30 percent.
The new campaign brings that transformation to life through 30-second, 15-second, and 6-second launch films that put job seekers and employers at the center of the story. Rather than focusing only on applications and resumes, the work reminds audiences that employers need the skills, perspectives, and humanity behind each candidate. Take a look below:
Maddie McDowell, Group Creative Director at 72andSunny, that perfectly summed up the intention of the work, “It’s a rare privilege to launch a new platform that holds such deep, universal meaning. Everyone needs a job. But what a beautiful unlock it was when we articulated the reverse: jobs need people, too. It’s a simple but powerful truth. One that lifts everyone up. And honestly, no one but Indeed could deliver it with this much genuine heart.”
The campaign will run as a full funnel media strategy across TV, streaming, YouTube and social media, with additional support through sports partnerships and integrated experiences.
Recent activations, including FOX Sports and FOX One’s search for the Chief World Cup Watcher, offer an early look at how Indeed is extending the platform into culture. That activation included billboards and branding in Times Square as part of the World Cup Watcher cube.
For Indeed, the promise of “Jobs Need People” is that hiring should feel less like an endless search and more like a discovery. The company is building toward a future where job seekers do not have to wonder if they are qualified or if they will hear back, and employers can spend less time sorting through volume and more time connecting with the right people.
Because a successful hire is not just a filled application. It is a real connection between what a job needs and what a person can bring.
CREDITS:
BRAND: Indeed
AGENCY: 72andSunny
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