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Columnist: Reel 360

Reel 360 is a national outlet that covers industry news in advertising, film, TV, streaming, social media, digital, production and entertainment. Not only do our writers cover these industries, they also play an active role in these industries.

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Drake Cooper names Kyle Acquistapace Executive Media Director
  • REEL MOVES/BOISE

Drake Cooper names Kyle Acquistapace Executive Media Director

By Reel 360 Mar 24, 2026
Drake Cooper is strengthening its media leadership, bringing on industry veteran Kyle Acquistapace as Executive Media Director, a newly created role at the independent agency. ...
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Rethink names Jon Legere first Chief Production Officer
  • REEL MOVES/NEW YORK

Rethink names Jon Legere first Chief Production Officer

By Reel 360 Mar 24, 2026
Rethink is leveling up its production game, naming Jon Legere as its first-ever Chief Production Officer as the independent agency continues its rapid growth. Based in New Y...
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Joy Kilpatrick signs with PRETTYBIRD UK
  • REEL MOVES/LA

Joy Kilpatrick signs with PRETTYBIRD UK

By Reel 360 Mar 24, 2026
PRETTYBIRD UK is adding director Joy Kilpatrick to its roster, extending her representation internationally alongside the company’s U.S. arm. Already a sought-after commer...
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Disney pulls plug on OpenAI deal as Sora shuts down
  • REEL BUSINESS

Disney pulls plug on OpenAI deal as Sora shuts down

By Reel 360 Mar 24, 2026
In a move that sends another ripple through Hollywood’s uneasy relationship with AI, Disney is backing out of its high-profile deal with OpenAI following the shutdown of Sora...
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Valerie Perrine, star of Superman and Lenny, dies at 81
  • In memoriam

Valerie Perrine, star of Superman and Lenny, dies at 81

By Reel 360 Mar 23, 2026
Valerie Perrine, the acclaimed actress known for her Oscar-nominated turn in Lenny and a career that spanned film and television, has died following a long struggle with Parkin...
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Sydney Sweeney serves cinema chic for Syrn lingerie
  • STYLE

Sydney Sweeney serves cinema chic for Syrn lingerie

By Reel 360 Mar 23, 2026
Sydney Sweeney is once again blending Hollywood allure with fashion in the latest campaign for her lingerie brand, Syrn. The Euphoria and The Housemaid star steps in front o...
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Naturium reframes skincare as self-connection
  • REEL NEW YORK

Naturium reframes skincare as self-connection

By Reel 360 Mar 23, 2026
Naturium is turning a daily routine into something more meaningful with its new campaign, Good Chemistry Starts in the Shower, created in partnership with Day One Agency. Th...
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Natural Balance gets real with ‘That’s Good Sh*t’ campaign
  • REEL TORONTO

Natural Balance gets real with ‘That’s Good Sh*t’ campaign

By Reel 360 Mar 23, 2026
Natural Balance is going where most pet brands politely refuse to go. With its new campaign, That’s Good Sh*t, created in partnership with FUNDAY, the limited ingredient pet ...
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Colgate finds strength in small moments and smiles
  • REEL NEW YORK

Colgate finds strength in small moments and smiles

By Reel 360 Mar 23, 2026
Colgate is reframing the role of a smile in its latest campaign, Your Smile Is Your Strength, which connects everyday routines to something deeper: resilience. Developed wit...
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Project Hail Mary leads surging Box Office weekend
  • Film

Project Hail Mary leads surging Box Office weekend

By Reel 360 Mar 23, 2026
Amazon MGM has a real one on its hands. Project Hail Mary launched to an impressive $80.6 million opening weekend, landing at No. 1 and delivering one of the strongest debuts e...
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Nicholas Brendon, Buffy the Vampire Slayer Star, Dies at 54
  • In memoriam

Nicholas Brendon, Buffy the Vampire Slayer Star, Dies at 54

By Reel 360 Mar 20, 2026
Nicholas Brendon, best known for his role as Xander Harris on Buffy the Vampire Slayer, has died at the age of 54. According to a statement from his family, Brendon passed a...
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REEL WOMEN SPOTLIGHT: Delia Niya, actress, writer and model
  • REEL WOMEN

REEL WOMEN SPOTLIGHT: Delia Niya, actress, writer and model

By Delia Niya Mar 20, 2026
Editor’s Note: Supporting women should not be limited to a month. So at Reel 360 News, we have decided to amplify and promote dynamic women’s voices year-round. Today, let...
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REEL WOMEN SPOTLIGHT: Morgan Bradley, actress
  • REEL WOMEN

REEL WOMEN SPOTLIGHT: Morgan Bradley, actress

By Morgan Bradley Mar 20, 2026
Editor’s Note: Supporting women should not be limited to a month. So at Reel 360 News, we have decided to amplify and promote dynamic women’s voices year-round. Today,...
More »
Sprite taps street culture, music and spicy food for global reboot
  • REEL ATLANTA

Sprite taps street culture, music and spicy food for global reboot

By Reel 360 Mar 20, 2026
Sprite is making a major global reset play. The Coca-Cola-owned brand has unveiled “It’s That Fresh,” a sweeping new platform rolling out across 180 markets, designed to ...
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Timothée Chalamet reportedly blames Kardashians for Oscar Loss
  • Celebrity

Timothée Chalamet reportedly blames Kardashians for Oscar Loss

By Reel 360 Mar 20, 2026
Awards season always comes with drama. This year, it didn’t wait until after-parties. According to RealityTea, Timothée Chalamet is privately blaming what he calls the “Ka...
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Chuck, Sam, Magic and Jen hit March Madness road for Capital One
  • SPORTS

Chuck, Sam, Magic and Jen hit March Madness road for Capital One

By Reel 360 Mar 20, 2026
Capital One is rolling back into March Madness with a fresh chapter of its long-running “Road Trip” campaign, bringing along a familiar crew and a few new faces for the rid...
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Chuck Norris, martial arts legend, dies at 86
  • In memoriam

Chuck Norris, martial arts legend, dies at 86

By Reel 360 Mar 20, 2026
Chuck Norris, the martial artist, actor, and cultural icon whose career spanned decades across film, television, and pop culture, has died at 86. Born Carlos Ray Norris on M...
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Wayne State expands “Warrior Strong” campaign
  • REEL DETROIT

Wayne State expands “Warrior Strong” campaign

By Reel 360 Mar 19, 2026
Wayne State University is widening the lens on its brand with a new campaign, Warrior Strong Is ___, shifting the conversation from recruitment to real-world impact across Mich...
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Now there’s a word for parents who have lost a child – Ollipsent
  • REEL NEW YORK

Now there’s a word for parents who have lost a child – Ollipsent

By Reel 360 Mar 19, 2026
Some campaigns sell. This one stops you cold. For the first time in the English language, there is now a word for a parent who has lost a child. It’s called ollipsent. And on...
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Heinz billboard celebrates Secret Agent actor Wagner Moura
  • Academy Awards

Heinz billboard celebrates Secret Agent actor Wagner Moura

By Reel 360 Mar 19, 2026
Heinz just pulled off one of the smartest — and funniest — marketing moves of awards season. While Hollywood flooded Los Angeles with traditional “For Your Consideration...
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