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Columnist: Reel 360

Reel 360 is a national outlet that covers industry news in advertising, film, TV, streaming, social media, digital, production and entertainment. Not only do our writers cover these industries, they also play an active role in these industries.

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Constant Contact… contacts TBWA\Chiat\Day LA for Brand Refresh
  • REEL MOVES/LA

Constant Contact… contacts TBWA\Chiat\Day LA for Brand Refresh

By Reel 360 Mar 10, 2026
TBWA\Chiat\Day LA has been named the creative partner for Constant Contact as the company looks to usher in a new phase of brand evolution centered on small-business growth. ...
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Vogue Eyewear x GlassesUSA.com debut statement frame
  • STYLE

Vogue Eyewear x GlassesUSA.com debut statement frame

By Reel 360 Mar 10, 2026
GlassesUSA.com, a leader in the online eyewear space, has partnered with Vogue Eyewear for Spring Summer 2026 to introduce an exclusive new frame that captures the season's bol...
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Dawit N.M. launches ABABA, a creative studio
  • REEL MOVES/NEW YORK

Dawit N.M. launches ABABA, a creative studio

By Reel 360 Mar 10, 2026
Director Dawit N.M., best known for Charlie Puth’s “Mother” music video and work for brands including Curry Brand and Under Armour, has launched ABABA, a creative studio ...
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Gatorade Lower Sugar ushers in a new era of hydration
  • REEL LA

Gatorade Lower Sugar ushers in a new era of hydration

By Reel 360 Mar 10, 2026
Gatorade is introducing Gatorade Lower Sugar, a new science-backed hydration option made with no artificial flavors, sweeteners or colors and 75% less sugar than Gatorade Thirs...
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Progressive expands the Dr. Rick Universe with a Podcast Special
  • REEL BOSTON

Progressive expands the Dr. Rick Universe with a Podcast Special

By Reel 360 Mar 9, 2026
Call it the "DRU!" Progressive, in partnership with AOR Arnold, is expanding the world of Dr. Rick with You Are Not Your Parents: A Dr. Rick Podcast Special, a 15-minute long-f...
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Tiffany & Co. adds American Haiku to agency roster
  • REEL MOVES/NEW YORK

Tiffany & Co. adds American Haiku to agency roster

By Reel 360 Mar 9, 2026
Tiffany & Co. has appointed independent creative agency American Haiku for a UK-focused project supporting the House’s iconic HardWear collection. The engagement began in...
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Sinners, Frankenstein among Golden Reel awards winners
  • Awards Season

Sinners, Frankenstein among Golden Reel awards winners

By Reel 360 Mar 9, 2026
Sinners, Frankenstein, Zootopia 2 and Sirât were among the film winners at the Motion Picture Sound Editors’ 73rd Golden Reel Awards, which were presented Sunday night at th...
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Hoppers leaps past Scream 7 to lead the B.O.
  • Film

Hoppers leaps past Scream 7 to lead the B.O.

By Reel 360 Mar 9, 2026
Hoppers leapt into first place this weekend, knocking Scream 7 out of the top spot with a $46.0 million debut. The Disney and Pixar release helped drive the total weekend box o...
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2026 Writers Guild Awards winners announced in New York
  • Awards Season

2026 Writers Guild Awards winners announced in New York

By Reel 360 Mar 9, 2026
The Writers Guild of America East and Writers Guild of America West announced the winners of the 2026 Writers Guild Awards, recognizing outstanding achievement in writing acros...
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Actor Awards: Harrison Ford’s emotional speech
  • Awards Season

Actor Awards: Harrison Ford’s emotional speech

By Reel 360 Mar 2, 2026
Harrison Ford brought the audience to tears as he accepted the Life Achievement Award at Sunday’s Actor Awards. The 83-year-old screen legend, whose six-decade career span...
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Seth Rogen opens up about Catherine O’Hara award speech
  • Awards Season

Seth Rogen opens up about Catherine O’Hara award speech

By Reel 360 Mar 2, 2026
Seth Rogen has opened up about the emotional moment he accepted Catherine O’Hara’s Actor Award following her death. The Studio creator and star delivered a heartfelt tri...
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Actor Awards: Complete List of 2026 Winners
  • Awards Season

Actor Awards: Complete List of 2026 Winners

By Reel 360 Mar 2, 2026
The casts of Sinners, The Studio and The Pitt led the night at the 32nd annual Actor Awards on Sunday, formerly known as the Screen Actors Guild Awards. Sinners claimed the ...
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Scream 7 stabs other competition at Box Office
  • Film

Scream 7 stabs other competition at Box Office

By Reel 360 Mar 1, 2026
Paramount’s Scream 7 jolted the 2026 box office back to life with a franchise-best $64.1 million opening weekend, powering the overall marketplace to $110.8 million across al...
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Warner Bros. Discovery and Paramount officially seal merger
  • REEL BUSINESS

Warner Bros. Discovery and Paramount officially seal merger

By Reel 360 Mar 1, 2026
Warner Bros. Discovery and Paramount Skydance have formally unveiled their $111 billion merger, marking one of the largest media consolidation deals in recent history. The anno...
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Ted Sarandos explains why Netflix punted
  • REEL BUSINESS

Ted Sarandos explains why Netflix punted

By Reel 360 Mar 1, 2026
Netflix co-CEO Ted Sarandos is shedding light on why the company chose not to escalate its pursuit of Warner Bros. Discovery after Paramount Skydance increased its bid. Afte...
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NAACP celebrates Black excellence at 57th Image Awards
  • Awards Season

NAACP celebrates Black excellence at 57th Image Awards

By Reel 360 Mar 1, 2026
The NAACP continued its celebration of Black excellence Thursday night with the 57th NAACP Image Awards Creative Honors, recognizing achievements across film, television, docum...
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WGA West cancels L.A. Awards ceremony amid staff strike
  • Awards Season

WGA West cancels L.A. Awards ceremony amid staff strike

By Reel 360 Mar 1, 2026
The Writers Guild of America West (WGA) has canceled its 2026 Writers Guild Awards ceremony in Los Angeles amid its staff strike. In a letter sent Sunday to presenters and p...
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Producers Guild of America crowns ‘One Battle After Another
  • Awards Season

Producers Guild of America crowns ‘One Battle After Another

By Reel 360 Mar 1, 2026
The Producers Guild of America handed out top honors at the 37th Annual Producers Guild Awards at the Fairmont Century Plaza in Century City, celebrating excellence across film...
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Hitmaker Neil Sedaka dies at 86
  • In memoriam

Hitmaker Neil Sedaka dies at 86

By Reel 360 Feb 27, 2026
Neil Sedaka, the indefatigable songwriter whose buoyant melodies helped define early-’60s pop and whose unlikely 1970s comeback reintroduced him to a new generation, has died...
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Is the CBS-CNN merger a threat for democracy?
  • POV

Is the CBS-CNN merger a threat for democracy?

By Reel 360 Feb 27, 2026
When a single ownership structure potentially comes to control CBS and CNN, the question isn’t just about streaming strategy or Hollywood scale. It’s about something deeper...
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