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Columnist: Reel 360

Reel 360 is a national outlet that covers industry news in advertising, film, TV, streaming, social media, digital, production and entertainment. Not only do our writers cover these industries, they also play an active role in these industries.

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Mateo’s x GSD&M bring farmer’s market chaos to salsa aisle
  • REEL DALLAS

Mateo’s x GSD&M bring farmer’s market chaos to salsa aisle

By Reel 360 May 10, 2026
Mateo’s Gourmet Salsa is leaning hard into freshness in a new campaign from GSD&M that quite literally drops a giant farmer into everyday situations to make its point. ...
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Adolescence dominates 2026 BAFTA Television Awards
  • Awards Season

Adolescence dominates 2026 BAFTA Television Awards

By Reel 360 May 10, 2026
Adolescence emerged as the big winner at the 2026 BAFTA Television Awards on Sunday night, taking home four trophies, including Limited Drama and acting wins for Stephen Gra...
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Melissa Barrera returns to horror with Inhabit
  • Casting News

Melissa Barrera returns to horror with Inhabit

By BANG Showbiz May 10, 2026
Melissa Barrera is heading back into horror territory with Inhabit, a new supernatural thriller from writer-director Adam Alleca. The film is being described as a blend of psyc...
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Lewis Hamilton gets personal at S.Pellegrino unscripted dinner
  • International

Lewis Hamilton gets personal at S.Pellegrino unscripted dinner

By Colin Costello May 10, 2026
S.Pellegrino is turning dinner conversation into the centerpiece of its latest global campaign, launching “Dinner Dialogues” with Lewis Hamilton and some of his oldest frie...
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IATSE accuses Kennedy Center of using temporary closure to eliminate jobs
  • UNION NEWS

IATSE accuses Kennedy Center of using temporary closure to eliminate jobs

By Reel 360 May 8, 2026
International Alliance of Theatrical Stage Employees (IATSE) is publicly accusing the John F. Kennedy Center for the Performing Arts of violating union contracts and federal la...
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Republica Havas x Amigos for kids reframe crime in new work
  • REEL MIAMI

Republica Havas x Amigos for kids reframe crime in new work

By Reel 360 May 8, 2026
Republica Havas and Amigos For Kids are using audio storytelling to challenge how society thinks about crime, punishment and prevention in a powerful new campaign launched duri...
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Your kitchen says a lot about you – literally – in Weiman campaign
  • REEL MILWAUKEE

Your kitchen says a lot about you – literally – in Weiman campaign

By Reel 360 May 8, 2026
Weiman is stepping away from traditional cleaning-product advertising and letting kitchen surfaces do the talking in a new campaign from the independent agency Hanson Dodge. ...
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Revlon taps Teyana Taylor as new face of Super Lustrous Lipstick
  • REEL MINNEAPOLIS

Revlon taps Teyana Taylor as new face of Super Lustrous Lipstick

By Reel 360 May 8, 2026
Revlon is bringing star power, style, and creative credibility to its iconic Super Lustrous lipstick line by naming Teyana Taylor (One Battle After Another) the new face of the...
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WGA West x staff union reach tentative deal
  • UNION NEWS

WGA West x staff union reach tentative deal

By Reel 360 May 8, 2026
The Writers Guild of America West (WGA) and its unionized staff have reached a tentative agreement that could finally end the nearly three-month strike that placed picket lines...
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Lidl Finland summons the grills with a ‘Barbecue Piper’
  • International

Lidl Finland summons the grills with a ‘Barbecue Piper’

By Reel 360 May 8, 2026
Lidl Finland is welcoming summer barbecue season with a delightfully absurd new campaign that turns grills into marching followers of a modern-day Pied Piper. Created by Nor...
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FilmLA x Los Angeles launch low impact permit program
  • PRODUCTION CENTRAL

FilmLA x Los Angeles launch low impact permit program

By Reel 360 May 8, 2026
FilmLA and the City of Los Angeles are introducing a new Low Impact Permit Pilot Program to make filming in Los Angeles more affordable for smaller productions. Launching Ap...
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ICYMI: The Best Ads of April
  • Reel Ad of the Week

ICYMI: The Best Ads of April

By Colin Costello May 8, 2026
If April proved anything, it’s that brands are finally loosening the tie a little again. After years of purpose-heavy messaging, AI anxiety, and endless “premium lifestyle...
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natural bliss “blisses out” with a singing ‘Unicow’
  • REEL NEW YORK

natural bliss “blisses out” with a singing ‘Unicow’

By Reel 360 May 6, 2026
Nestlé natural bliss is leaning into whimsical fantasy in the latest installment of its “Unexplainably Blissful” campaign from VML, introducing a magical new mascot called...
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SAG-AFTRA reaches tentative deal with AMPTP
  • UNION NEWS

SAG-AFTRA reaches tentative deal with AMPTP

By Reel 360 May 6, 2026
SAG-AFTRA has reached a tentative agreement with the Alliance of Motion Picture and Television Producers (AMPTP) on a successor to its 2023 TV/Theatrical contract. The union...
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Amtrak unveils campaign inspired by luxury car commercials
  • REEL D.C.

Amtrak unveils campaign inspired by luxury car commercials

By Reel 360 May 6, 2026
Amtrak is leaning into speed, swagger, and cinematic style with the launch of “The Build,” a sleek new advertising campaign spotlighting its NextGen Acela trains. The ne...
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CNN founder Ted Turner Dies at 87
  • In memoriam

CNN founder Ted Turner Dies at 87

By Reel 360 May 6, 2026
Ted Turner, the pioneering media entrepreneur who transformed television news by launching CNN and building one of the most influential cable empires in history, has died at th...
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Feature film production surges in Los Angeles during Q1
  • PRODUCTION CENTRAL

Feature film production surges in Los Angeles during Q1

By Reel 360 May 6, 2026
Los Angeles production may finally be showing signs of life. According to a new report from FilmLA, on-location filming in Greater Los Angeles rose 10.7% in the first quarter o...
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Gigi Hadid says Bradley Cooper inspires her red carpet poses
  • Events

Gigi Hadid says Bradley Cooper inspires her red carpet poses

By Reel 360 May 5, 2026
Gigi Hadid says the secret to a great red carpet pose starts with “happy thoughts” and often ends with thoughts of Bradley Cooper. Speaking during Vogue’s livestream c...
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WGA ratifies new four-year deal with studios
  • UNION NEWS

WGA ratifies new four-year deal with studios

By Reel 360 Apr 25, 2026
The Writers Guild of America (WGA) has officially ratified a new four-year Minimum Basic Agreement with the major studios, approving a deal that introduces significant changes ...
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Publicis Production US names John Doris EVP, Production & Craft
  • REEL MOVES/NEW YORK

Publicis Production US names John Doris EVP, Production & Craft

By Reel 360 Apr 22, 2026
Publicis Production has appointed John Doris as EVP, Production & Craft, bringing a seasoned production leader into a role focused on elevating execution across its U.S. ne...
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