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Bad Bunny admits to sleepless nights ahead of Halftime Show
  • Super Bowl

Bad Bunny admits to sleepless nights ahead of Halftime Show

Feb 7, 2026
A week after crushing it at the Grammys, Bad Bunny says excitement and nerves are keeping him up at night as he counts down to his Super Bowl halftime performance. The 31-ye...
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Find out which Super Bowl spots are resonating before the game
  • Super Bowl

Find out which Super Bowl spots are resonating before the game

By Reel 360 Feb 7, 2026
System1 has released early findings from its Test Your Ad Competitive Edge platform, Super Bowl commercials are resonating most strongly with U.S. audiences, and show the grea...
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Google blends heart, humor and the Kelces in Super Bowl ads
  • Super Bowl

Google blends heart, humor and the Kelces in Super Bowl ads

By Reel 360 Feb 7, 2026
Google is showing up to Super Bowl LX with heart, humor, and a heavy dose of star power, rolling out a two-part Big Game moment that puts Gemini and YouTube TV front and center...
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Toyota showcases all-new RAV4 and Team Toyota athletes
  • Super Bowl

Toyota showcases all-new RAV4 and Team Toyota athletes

By Reel 360 Feb 7, 2026
Toyota Motor North America returns to the Super Bowl with two emotionally driven 30-second spots, reinforcing the brand’s belief that while destinations change, it’s the pe...
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Oakley unveils first-ever Super Bowl spot featuring Oakley Meta
  • Super Bowl

Oakley unveils first-ever Super Bowl spot featuring Oakley Meta

By Reel 360 Feb 7, 2026
As the NFL’s official on-field eyewear sponsor, Oakley has long been embedded in football culture, from Oakley Football Shields worn by players on the field to Oakley Meta ey...
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Hawaiian Airlines celebrates Hawai‘i spirit for Super Bowl
  • Super Bowl

Hawaiian Airlines celebrates Hawai‘i spirit for Super Bowl

By Reel 360 Feb 7, 2026
Ahead of the Big Game, Hawaiian Airlines is debuting a new brand campaign that puts culture, community, and storytelling front and center. Titled “We Fly for Hawai‘i,”...
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Charli xcx is bringing poppi vibes to Super Bowl
  • Super Bowl

Charli xcx is bringing poppi vibes to Super Bowl

By Reel 360 Feb 7, 2026
poppi is heading back to the Super Bowl with momentum, confidence, and a cast that feels pulled straight from the cultural bloodstream. The prebiotic soda brand has teased its ...
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Adrien Brody taps into tax agony in TurboTax’s Super Bowl spot
  • Super Bowl

Adrien Brody taps into tax agony in TurboTax’s Super Bowl spot

By Reel 360 Feb 7, 2026
Acclaimed actor Adrien Brody leans fully into the agony of tax season in TurboTax’s latest Super Bowl outing, transforming routine financial stress into full-blown existentia...
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When you Bosch you just feel like a … Guy… Fieri
  • Super Bowl

When you Bosch you just feel like a … Guy… Fieri

By Reel 360 Feb 6, 2026
Bosch is returning to the Big Game with a makeover no one saw coming, and somehow, it makes perfect sense. In a new Super Bowl spot created by Droga5 New York, Guy Fieri underg...
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Chris Stapleton’s back at Super Bowl with Traveller Whiskey
  • Super Bowl

Chris Stapleton’s back at Super Bowl with Traveller Whiskey

By Reel 360 Feb 6, 2026
Chris Stapleton's presence at the Super Bowl has already produced one of the most powerful musical moments in recent Big Game history, and that legacy now carries forward throu...
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Amazon leans into Chris Hemsworth’s AI anxiety for Alexa+
  • Super Bowl

Amazon leans into Chris Hemsworth’s AI anxiety for Alexa+

By Reel 360 Feb 6, 2026
Amazon is leaning straight into modern AI anxiety for its Alexa+ Super Bowl spot, with Avenger, Chris Hemsworth, embodying every worst-case scenario we’ve all half-joked abou...
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Novartis wants men to relax their tight ends for Prostate Cancer screenings
  • Super Bowl

Novartis wants men to relax their tight ends for Prostate Cancer screenings

By Reel 360 Feb 6, 2026
Novartis is using one of the biggest stages in sports to tackle one of the most avoided conversations in men’s health, and it’s doing it with a wink, a wordplay-laced hook,...
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State Farm uses ‘Livin’ on a Prayer’ parody in Big Game ad
  • Super Bowl

State Farm uses ‘Livin’ on a Prayer’ parody in Big Game ad

By Reel 360 Feb 6, 2026
State Farm is opening Super Bowl LX by telling viewers to stop Livin’ on a Prayer and start taking their insurance a little more seriously. Created by TMA and directed by ...
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Toyota turns RAV4 into superhero for Super Bowl
  • Super Bowl

Toyota turns RAV4 into superhero for Super Bowl

By Reel 360 Feb 6, 2026
Toyota is heading into Super Bowl LX with a story that treats heroism not as spectacle, but as something quietly earned over time. Created by Saatchi & Saatchi and direc...
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Trump under fire for sharing racist post depicting Obama as an ape
  • Social Media

Trump under fire for sharing racist post depicting Obama as an ape

By Reel 360 Feb 6, 2026
President Donald Trump sparked swift backlash overnight after posting a video on his Truth Social platform that included a racist AI depiction of former President Barack Obama ...
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Kinder Bueno goes to space in Super Bowl debut
  • Super Bowl

Kinder Bueno goes to space in Super Bowl debut

By Reel 360 Feb 5, 2026
Kinder Bueno makes its first-ever Super Bowl appearance this year with “Yes Bueno,” a cinematic, space-bound debut that introduces the brand to America by turning everyday ...
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Robert Kraft’s Blue Square Alliance Against Hate debuts “Sticky Note”
  • Super Bowl

Robert Kraft’s Blue Square Alliance Against Hate debuts “Sticky Note”

By Reel 360 Feb 5, 2026
With more than 120 million viewers expected to tune in to the Super Bowl on February 8, Robert Kraft’s Blue Square Alliance Against Hate is once again using sports’ biggest...
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Ben Affleck and “Friends” return in Dunkin’ Big Game teaser
  • Super Bowl

Ben Affleck and “Friends” return in Dunkin’ Big Game teaser

By Reel 360 Feb 5, 2026
Dunkin’ is warming up for the Big Game with a new teaser that premiered during Sunday night’s Grammy Awards broadcast, and yes, Ben Affleck is back, fully committed to an i...
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Ken ditches Dreamhouse, goes global in Expedia’s Super Bowl ad
  • Super Bowl

Ken ditches Dreamhouse, goes global in Expedia’s Super Bowl ad

By Reel 360 Feb 5, 2026
After four years off the Super Bowl stage, Expedia's back, and this time, it’s sending one of pop culture’s most recognizable icons on the ultimate coming-of-age journey. I...
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Instacart goes bananas with Ben Stiller x Benson Boone in Big Game showdown
  • Super Bowl

Instacart goes bananas with Ben Stiller x Benson Boone in Big Game showdown

By Reel 360 Feb 5, 2026
Instacart is returning to the Big Game with a full-blown musical spectacle. The grocery technology company’s second Super Bowl commercial, titled “Bananas,” airs during t...
More »

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