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Columnist: Reel 360

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Madonna crashes Coachella and steals the moment with Sabrina Carpenter
  • Music

Madonna crashes Coachella and steals the moment with Sabrina Carpenter

By Reel 360 Apr 18, 2026
Madonna doesn’t make appearances. She makes statements. During weekend two of Coachella, Sabrina Carpenter brought out the icon mid-set, and for a few minutes, the entire fes...
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Toast Reclaims ‘Busy’ with new brand platform from Arnold
  • REEL BOSTON

Toast Reclaims ‘Busy’ with new brand platform from Arnold

By Reel 360 Apr 17, 2026
Toast is reframing one of the most loaded words in business with “Built for Busy,” a new brand platform and national campaign created with Arnold. At a time when “busy...
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Professor Megan Fox addresses mens’ stick problems in Dr. Squatch campaign
  • REEL LA

Professor Megan Fox addresses mens’ stick problems in Dr. Squatch campaign

By Reel 360 Apr 17, 2026
Megan Fox is officially done with men’s deodorant habits and she’s not being subtle about it. In a new campaign for Dr. Squatch, Fox steps into the role of “Professor Fox...
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Sydney Sweeney x American Eagle reunite for summer campaign
  • STYLE

Sydney Sweeney x American Eagle reunite for summer campaign

By Reel 360 Apr 17, 2026
American Eagle is doubling down on summer’s most reliable staple with “Syd for Short,” a new campaign starring Sydney Sweeney and positioning jean shorts as the season’...
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Heinz leans into crochet culture to win over Brazilian Grandmothers
  • International

Heinz leans into crochet culture to win over Brazilian Grandmothers

By Reel 360 Apr 17, 2026
Heinz is tapping into a deeply rooted Brazilian tradition with “Grandma’s Darling,” a campaign that uses crochet to spark connection and drive trial for its mayonnaise. ...
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Prettybird signs director Nono Ayuso
  • REEL MOVES/LA

Prettybird signs director Nono Ayuso

By Reel 360 Apr 17, 2026
Prettybird has added director Nono Ayuso to its U.S. and U.K. rosters, bringing on a filmmaker known for his cinematic, human-driven storytelling. Ayuso’s path to directin...
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RBC trades spectacle for sound in golf Campaign
  • REEL LA

RBC trades spectacle for sound in golf Campaign

By Reel 360 Apr 17, 2026
RBC is taking a quieter, more deliberate approach to sports marketing with “Just Sounds Different,” a new campaign created with Battery. Timed to golf season, the work f...
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It’s kinda unreal how PETERMAYER reimagined Petoskey area
  • REEL New Orleans

It’s kinda unreal how PETERMAYER reimagined Petoskey area

By Reel 360 Apr 17, 2026
PETERMAYER has unveiled a full rebrand of Michigan’s Petoskey Area, anchored by a new campaign titled “It’s Kinda Unreal.” The creative-led agency set out to reposit...
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The One Show reveals 2026 finalists from 51 Countries
  • The One Club

The One Show reveals 2026 finalists from 51 Countries

By Reel 360 Apr 16, 2026
The One Club for Creativity has announced the finalists for The One Show 2026, recognizing standout work from 51 countries and regions. Every finalist is guaranteed to take ...
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Day One Agency launches Side Projects, a culture studio
  • REEL MOVES/NEW YORK

Day One Agency launches Side Projects, a culture studio

By Reel 360 Apr 16, 2026
Day One Agency is expanding its cultural footprint with the launch of Side Projects, a standalone studio designed to help brands better understand how they show up in culture. ...
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Vrbo takes on vacation pain points in new campaign
  • REEL DALLAS

Vrbo takes on vacation pain points in new campaign

By Reel 360 Apr 15, 2026
Vrbo is taking on one of the category’s biggest pain points with “Surprise-Free Vacation Rentals,” a new brand platform and campaign created with GSD&M. As the vac...
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Utah turns tourism site into a living ‘Dark Skies’ event
  • REEL MILWAUKEE

Utah turns tourism site into a living ‘Dark Skies’ event

By Reel 360 Apr 15, 2026
The week of April 13 to 20 marks International Dark Sky Week, a global effort to celebrate the night while raising awareness around light pollution, energy waste, and the prote...
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Anomaly opens office in Paris
  • REEL MOVES/INTERNATIONAL

Anomaly opens office in Paris

By Reel 360 Apr 15, 2026
Anomaly has officially launched its Paris office, marking a significant expansion into one of the world’s most influential creative markets. The move extends Anomaly’s g...
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The Directors Bureau signs Agostina Gálvez
  • REEL MOVES/LA

The Directors Bureau signs Agostina Gálvez

By Reel 360 Apr 15, 2026
The Directors Bureau has added director Agostina Gálvez to its roster for commercial representation, bringing in a filmmaker known for her visually driven style and sharp cult...
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Mario holds the crown as B.O. momentum continues
  • Film

Mario holds the crown as B.O. momentum continues

By Reel 360 Apr 13, 2026
The Super Mario Galaxy Movie remained firmly in control of the box office, delivering $69 million in its second weekend and leading all films to a $124.6 million total. While t...
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Fujifilm celebrates spontaneity with new instax mini 13 campaign
  • REEL NEW YORK

Fujifilm celebrates spontaneity with new instax mini 13 campaign

By Reel 360 Apr 11, 2026
Fujifilm is spotlighting the beauty of unplanned moments in “Time for the Unexpected,” a new global campaign for its instax mini 13, created in partnership with McCann. ...
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Victim Services Toronto expands ‘Ask for Angela’
  • REEL TORONTO

Victim Services Toronto expands ‘Ask for Angela’

By Reel 360 Apr 11, 2026
Victim Services Toronto is scaling its “Ask for Angela” initiative across the city with a new multi-channel campaign developed in partnership with 72andSunny Toronto. Th...
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Lenovo turns NYC into creative playground in Copilot+ campaign
  • REEL NEW YORK

Lenovo turns NYC into creative playground in Copilot+ campaign

By Reel 360 Apr 11, 2026
Lenovo is leaning into the messy, unpredictable nature of creativity with “A Love Letter to NYC,” a new campaign developed with cultural innovation agency Sounds Fun to spo...
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Pacifico doubles down on yellow in new campaign
  • REEL LA

Pacifico doubles down on yellow in new campaign

By Reel 360 Apr 11, 2026
Pacifico is leaning hard into its most recognizable asset, its signature yellow, in a new campaign from Day One Agency that turns the color into a full-blown mindset. Titled...
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Zambezi lands Nex Playground as creative AOR
  • REEL MOVES/LA

Zambezi lands Nex Playground as creative AOR

By Reel 360 Apr 10, 2026
Zambezi has been named creative agency of record for Nex Playground, with media strategy handled by its in-house arm, Scale by Zambezi. The win comes as Nex Playground conti...
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