SPORTS Archives

OLYMPICS

Microsoft offers virtual tour of Tokyo Olympics

By Reel 360 Jul 20, 2021

All over the world, Olympic fans and travelers had big plans to visit, explore and experience Tokyo this summer. And then, all those plans were canceled. Now, although people c...

OLYMPICS

Allianz premieres short film on Olympians, mental health and emotional support dogs

By Reel 360 Jul 16, 2021

Allianz, Worldwide Insurance Partner of the Olympic & Paralympic Movements, celebrated Olympic Day by launching global programs designed to provide more confidence and ment...

SPORTS

Nike: MLB City jerseys bond city and baseball

By Reel 360 Jun 14, 2021

After Major League Baseball and Nike announced their partnership to provide on-field uniforms in 2020, the relationship would help guide one of the most historic visual connect...

SPORTS

NHL players’ wear McDonald’s menu items

By Reel 360 May 20, 2021

There's an age-old joke about men wearing food in their beards. Now, Quebec-based Cossette and McDonald's Canada are taking that idea to a whole new round for The NHL Stanley C...

SPORTS

Tecate is official U.S. Sponsor of BBVA MX League

By Reel 360 May 10, 2021

Heineken and its brand Tecate today announced the official, multi-annual sponsorship of the LIGA BBVA MX, the most watched soccer league in the United States. Tecate USA...

SPORTS

ESPN and Marvel debut NBA Special Edition

By Reel 360 May 3, 2021

Viewers who tune in to watch tonight’s NBA match-up between the Golden State Warriors and the New Orleans Pelicans on ESPN2, ESPN+ and ESPN Deportes will enjoy an alternate p...

SPORTS

Gillette throws it back to 1989 with Deion Sanders

By Reel 360 Apr 29, 2021

It's #ThrowbackThursday so why not a "Throw Back" spot? Tonight is the NFL Draft night and Gillette and agency Grey, are throwing it back to 1989 and paying homage to NFL legen...

SPORTS

NFL Draft hopefuls take stage in new campaign

By Reel 360 Apr 28, 2021

On Thursday, NFL hopefuls find out if they’ve been selected in the 2021 NFL Draft. In the latest campaign for the NFL titled, 'Take the Stage,' the league in conjunction with...

SPORTS

The NHL, Turner Sports deal also includes HBO Max

By Reel 360 Apr 27, 2021

Turner Sports and the National Hockey League have reached a multi-faceted, seven-year agreement set to begin with the 2021-22 season, it was announced today by Jeff Zucker, Ch...

SPORTS

It’s time for the Twins in new campaign

By Reel 360 Apr 7, 2021

Baseball kicked off last week, and now we are beginning to see MLB teams and their campaigns in a post-pandemic season. Multidisciplinary creative studio Los York just dropped ...

SPORTS

AT&T builds connections in new campaign

By Reel 360 Apr 7, 2021

Today, AT&T launches a new campaign for the 2021 Masters, highlighting the brand’s core mission: creating stronger human connections. As comm...

SPORTS

MLB moves All-Star Game from Atlanta after SB 202

By Reel 360 Apr 2, 2021

Major League Baseball announced on Friday that it will relocate the 2021 All-Star Game and Draft, originally scheduled to take place in Atlanta, to a to-be-determined location....

SPORTS

Nike, NFL grow Girls Flag Football

By Reel 360 Feb 25, 2021

Collaborating to inspire the next generation of female athletes, Nike announces a new grant initiative with the NFL that commits a total of $5 million in product to growing fla...

Super Bowl

Public Label VP CD Gary Westgate talks Super Bowl

By Reel 360 Feb 8, 2021

It’s the day after the biggest football game of the year and as is the goal for Super Bowl advertisers, we’re all gathered around the watercooler to talk about the best and...

Super Bowl

Squeak E. Clean scores three Super Bowl LV spots

By Reel 360 Feb 8, 2021

Global creative audio network Squeak E. Clean Studios once again heralds the Super Bowl with three of the most talked-about game day ads. The company lent dynamic musical s...

Super Bowl

One inspired winner will suit up with Shift4 and SpaceX

By Reel 360 Feb 8, 2021

One lucky civilian may take the stratosphere this Fall with SpaceX and Shift4, as announced in the Super Bowl campaign spot “Join Us” out of agency Known. Directed by B...

Super Bowl

Execs from Energy BBDO, AKKURAT, Hue & Cry and MAS offer thoughts on Super Bowl ads

By Reel 360 Feb 8, 2021

Amid Tom Brady and the Tampa Bay Buccaneers' systematic dismantling of the Kansas City Chiefs and Patrick Mahomes during Super Bowl LV, a few commercials aired. A total of 57 t...

Super Bowl

GLOW ECD Kurt Kretten on Super Bowl hits and misses

By Kurt Kretten Feb 8, 2021

Overall the advertising for the entire night felt a bit muted and subdued. It could have been because the game itself wasn’t the knock-out fight we were hoping for, or becaus...

Super Bowl

Our Top 5 Super Bowl spots and the Bottom 5

By Colin Costello Feb 8, 2021

For the 25 years or so I was actively in advertising, I want to say I threw maybe 10 to 15 Super Bowl parties in that span. It was always a joyous tribal experience sitting, la...

Super Bowl

Watch ‘SNL’ spoof CBS Super Bowl Pre-game Show

By Reel 360 Feb 7, 2021

Hello! "Hello! Welcome to the Super Bowl -- four hours of television for 11 minutes of action," SNL star Kenan Thompson said without breaking into a laugh as he kicked off the ...