All over the world, Olympic fans and travelers had big plans to visit, explore and experience Tokyo this summer. And then, all those plans were canceled. Now, although people can’t get to Tokyo on a plane, they’re going through Microsoft Teams.
In the latest campaign from Microsoft Teams, we see how a group of people who had their trips to Japan canceled to get a personal, local and off-the-beaten-path tour around Tokyo by people who live there, all through Teams.
Created by McCann New York, we see parts of the visitors didn’t plan to see, learning traditions they didn’t know about, and becoming friends with people they would have never met, virtually through Microsoft Teams.
They visit an underground izakaya, get an ikebana lesson, wander around a cat café, and discover many more things on a personal tour through Tokyo.
We’re seeing more than just places. We’re seeing what happens when people connect with a new culture. We’re seeing how strangers who are oceans apart can become friends. We’re seeing curiosity and hospitality come together virtually.
And we’re seeing what happens when people are presented with a seemingly insurmountable challenge: That where there’s a team, there’s a way. Watch below:
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“This was just a great opportunity for Teams to do what Teams does best—connect people visually, emotionally, so that it is almost as if you are there,” Kathleen Hall, CVP, Brand, Advertising & Research, Microsoft shared with Reel 360.
In addition to the campaign, Microsoft Teams and NBC will be connecting athletes with their friends, family and biggest fans supporting them from back home, all through Microsoft Teams custom integrations.
CREDITS:
CLIENT: Microsoft
- Kathleen Hall – Corporate Vice President of Brand, Advertising and Research
- Carol Hutchinson – GM, Global Advertising
- Stacey Terrien – Director, Global Advertising
- Jenny Leahy – Director, Social and Media Partnerships
- Steve Simmons – Director, Global Advertising
- Veronica Mao – Senior Marketing Manager
- Dawn Novak – Senior Product Marketing Manager
- Hannah Westing – Senior Advertising Manager
AGENCY: McCann New York
- Sean Bryan – Co-Chief Creative Officer
- Shayne Millington – EVP, Global Executive Creative Director
- Piper Hickman – EVP, Global Executive Creative Director
- Brad Soulas – Creative Director
- Kristine Salm – Creative Director
- Ferdinand Daniele – VP, Creative Director
- Nick Ciomperlik – Associate Creative Director
- Nimrat Brar – Associate Creative Director
- Mikey Bready – Junior Art Director
- Enoch Lui – Junior Copywriter
- Yung Lee – Designer
- David Cliff – Director of Creative Technology
- Alicia Foor – Creative Technologist
- Kevin Nelson – Managing Director, McCann NY
- Scot Beck – EVP, Global Business Leader, m:united
- Jeremy Miller – EVP, Global Chief Marketing and Communications Officer, McCann Worldgroup
- Victoria Park – Director of Communications, McCann Wolrdgroup
- Socrates Papazoglou – SVP, Group Account Director
- Gabriella Dickens – Account Director
- Maya Lobban – Account Supervisor
- Rachel Zambernardi – Account Executive
- Chanelle Wright – Assistant Account Executive
- Lauren Kosche – Senior Project Manager
- Justine DeFilippi – Project Manager
- Nathy Aviram – Chief Production Officer
- Cindi Blondell – SVP, Executive Producer
- Eric Johnson (aka DJ Bunny Ears) – SVP, Executive Music Producer
- Dan Gross – Music Producer
- Jamie Jou – Business Manager, Music
- Patty Visconti – VP, Senior Interactive Producer
- Sean Flanigan – Digital Producer
- Kelly Ramsey – Senior Art Producer
- Ash Farr – EVP, Global Director of Strategy & Research
- Sydney Hausman – Senior Strategist
- James Rooney – Strategist
- David Halberstadt – Business Manager
- Terry Marcello – VP Director Talent Payment
- Rosemary Smith – Talent Payment Manager
PRODUCTION COMPANY: Craft Studios
- Head of Content – Adam Hirsch
- Senior Producer – Zoe Katz Greene
- Producer – Amalia Bradstreet
- Producer – Francesco Soru
- Teams Director – Eric Perini
- Technical Director – Rob Perna
- Business Affairs Manager – Amy Santana
PRODUCTION COMPANY: Twin Brains Films
- Director – Mackenzie Sheppard
- Creative Producer – Saka Matsushita
- Executive Producer – Janie Chartier
- Assistant Director – Ryohei Mizuno
- Line Producer – Akihiro Mochizuki
- DOP – Ivan Kovac
- B Cam Op – Christopher Nicholls
Photography
- Photographer – Lukasz Palka
- First Assistant – Chica Suzuki
EDIT AND POST: No6
- Editor: James Duffy
- Editor: Dan Aronin
- Editor: Andrew Manne
- Assistant: Ashley Cisneros
- Assistant: Tyler Pharos
- Executive Producer: Corina Dennison
- Head of Production: Laura Molinaro
- Producer: Alexandra Leal
POST: Method Studios
- Jesse Kurnit – Managing Director
- Graham Dunglinson – EP
- Mark Woit – Flame Lead
- Aiste Akelaityte – Senior Producer
- Teresa Smith – Production Coordinator
- Marc Godlfine – Flame Artist
- Hyonuk Yu – Flame Artist
- Colin Stackpole – Flame Artist
- Patrice Langue – Flame Artist
- Ryan Shields – Flame Assist
- Nan Wei – Designer
- Keri Moller – Designer
COLOR: Company 3
- Tim Masick – Colorist
- Kevin Breheny – Producer
AUDIO: Sonic Union
- Michael Marinelli – Mix Engineer
- Julian Fader – Assistant Engineer
- Patrick Sullivan – Head of Production
Music: JSM Music
- Joel Simon – CCO/CEO/Co-Composer
- Jeff Fiorello – VP/Executive Producer
- Norm Felker/Andrew Manning/Sharon Cha – Producers
- Jason Krebs – Co-Composer
McCann NY Music Department
- Eric David Johnson aka DJ Bunny Ears – Senior Vice President, Executive Integrated Music Producer
- Colleen Dahlstrom – Music Producer
- Madison Rowe – Jr. Music Producer
- Jamie Jou – Business Manager, Music
