It’s #ThrowbackThursday so why not a “Throw Back” spot? Tonight is the NFL Draft night and Gillette and agency Grey, are throwing it back to 1989 and paying homage to NFL legend Deion Sanders. In this iconic football moment, he showed the world what confidence looks like, the epitome of his motto ‘Look Good, Game Good.‘
The new spot, dubbed ‘Deion’s Draft Night’ reimagines his own NFL Draft Night with a modern twist. In this recreation, ‘Mr. Prime Time’ preps for the moment while reminding fans what it takes to look good and feel great.
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This is the first spot in Gillette’s 21/22 NFL season campaign featuring Deion along with current players.
Deion Sanders played in the NFL for 14 seasons and was inducted in the Pro-Football Hall of Fame. ESPN named him to the 100 Great Athletes of the Century in 1999.
CREDITS:
CLIENT: P&G Gillette
- VICE PRESIDENT: John Claughton
- SENIOR BRAND DIRECTOR: Karen Martin
- BRAND DIRECTOR: Premal Amin
- SENIOR BRAND MANAGER: Peter Ries
- BBIC VICE PRESIDENT: James Pooley
- INTEGRATED PRODUCTION DIRECTOR: Marco Zermeno
- COMMUNICATIONS DIRECTOR: Julia Lafeldt
- SPORTS MARKETING MANAGER: Mike Kastorf
AGENCY: GREY NY
- CHIEF CREATIVE OFFICER: Justine Armour
- EXECUTIVE CREATIVE DIRECTOR, COPY: Nick Kaplan
- CREATIVE DIRECTOR, ART: Brian Mekjian
- CREATIVE DIRECTOR, COPY: Ryan McCarthy
- ASSOCIATE CREATIVE DIRECTOR, ART: Ben Howard
- ASSOCIATE CREATIVE DIRECTOR, COPY: Alvaro Soto
- PROJECT MANAGER: Jacqueline Iriarte
- EVP, ACCOUNT DIRECTOR: Brian Weston
- SVP, ACCOUNT DIRECTOR: Daniella Linkus
- VP, ACCOUNT DIRECTOR: Julie Ressler
- ACCOUNT SUPERVISOR: Lindsay Auerbach
- ACCOUNT EXECUTIVE: Allie Segel
- EXECUTIVE STRATEGY DIRECTOR: Tony Lederer
PRODUCTION AGENCY: Townhouse
- CHIEF PRODUCTION OFFICER: James McPherson
- VP, EXECUTIVE INTEGRATED PRODUCER: Bruce McDonald
- ASSOCIATE INTEGRATED PRODUCER: Lauren Wood
- BUSINESS AFFAIRS MANAGER: Vicky Giovanis
- MUSIC PRODUCER: Kurt Steinke
PRODUCTION HOUSE: Nice Shoes
- DIRECTOR: Harv Glazer
- LINE PRODUCER: Craig Fleming
- D.O.P: Vinit Borrison
- EDITOR: Dan Suter
- PROD DESIGNER: Diana Abbatangelo
- DEEP FAKE ARTIST: Chris Ume
- HEAD OF PRODUCTION: Beth Fitzpatrick
- MOTION GRAPHICS: Stefan Woronko & Sonia Bashash
- ECD/EP NICE SHOES: Harv Glazer
- EP: Thomas Sponzo
COMMS/PR AGENCY: Ketchum
