Tecate is official U.S. Sponsor of BBVA MX League

(Tecate is official U.S. sponsor of LIGA MX)

Heineken and its brand Tecate today announced the official, multi-annual sponsorship of the LIGA BBVA MX, the most watched soccer league in the United States.  

Tecate USA will also be a partner in the other LIGA BBVA MX, LIGA BBVA Expansión MX and LIGA BBVA MX Femenil tournaments. The official sponsorship and its associated activations reflect the long-standing affinity and passion for Mexican soccer here in the United States.  

The agreement includes the use of logos, names and images of teams and players that participate in the BBVA MX League, interviews with Mexican soccer legends, presence in matches during the season openings and closings, access to exclusive articles and presence in the best Summaries of matches on the social platforms of LIGA BBVA MX.    




“With this exclusive sponsorship, Tecate takes a firm step forward to position itself as the brand that best connects American fans with their favorite LIGA MX soccer teams, offering memorable experiences on and off the field,” said the senior director. of the Tecate brand, Oscar Martínez

He adds, “On the eve of an exciting soccer summer, we are delighted to offer unforgettable experiences that speak to our nonconformist and uncomplexed spirit. Mexico is in us!”

Guillermo Alegret , LIGA MX Commercial Director, added: “We are very excited that Tecate, a well-known and established Mexican brand, will expand its LIGA MX partnership to the United States. There is no doubt that the LIGA MX fans in The United States is very strong, averaging over 400,000 viewers per game, representing 40% of the LIGA MX audience. The US market continues to be an important place for the LIGA MX to grow and connect on a daily basis. with the Hispanic community, in addition to the more than 35 million Mexican Americans who live there. ”  

“Tecate is already one of the favorite brands of Mexican Americans to enjoy with friends and that is the intention of this association: to offer fun and safe experiences for fans of legal age, while allowing us to deliver messages of social responsibility,” added Martinez.

(Tecate is official U.S. sponsor of LIGA MX)

Heineken and its brand Tecate today announced the official, multi-annual sponsorship of the LIGA BBVA MX, the most watched soccer league in the United States.  

Tecate USA will also be a partner in the other LIGA BBVA MX, LIGA BBVA Expansión MX and LIGA BBVA MX Femenil tournaments. The official sponsorship and its associated activations reflect the long-standing affinity and passion for Mexican soccer here in the United States.  

The agreement includes the use of logos, names and images of teams and players that participate in the BBVA MX League, interviews with Mexican soccer legends, presence in matches during the season openings and closings, access to exclusive articles and presence in the best Summaries of matches on the social platforms of LIGA BBVA MX.    




“With this exclusive sponsorship, Tecate takes a firm step forward to position itself as the brand that best connects American fans with their favorite LIGA MX soccer teams, offering memorable experiences on and off the field,” said the senior director. of the Tecate brand, Oscar Martínez

He adds, “On the eve of an exciting soccer summer, we are delighted to offer unforgettable experiences that speak to our nonconformist and uncomplexed spirit. Mexico is in us!”

Guillermo Alegret , LIGA MX Commercial Director, added: “We are very excited that Tecate, a well-known and established Mexican brand, will expand its LIGA MX partnership to the United States. There is no doubt that the LIGA MX fans in The United States is very strong, averaging over 400,000 viewers per game, representing 40% of the LIGA MX audience. The US market continues to be an important place for the LIGA MX to grow and connect on a daily basis. with the Hispanic community, in addition to the more than 35 million Mexican Americans who live there. ”  

“Tecate is already one of the favorite brands of Mexican Americans to enjoy with friends and that is the intention of this association: to offer fun and safe experiences for fans of legal age, while allowing us to deliver messages of social responsibility,” added Martinez.