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Apple celebrates “2036 Hopefuls” in Olympic  campaign
  • OLYMPICS

Apple celebrates “2036 Hopefuls” in Olympic campaign

By Reel 360 Aug 9, 2024
As the 2024 Olympic Games unfold in Paris, Apple is looking ahead with its "2036 Hopefuls" campaign. Created by TBWA\Media Arts Lab, the Apple campaign features photographs...
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Ukraine uses AI to revive Olympic athletes who died in war
  • OLYMPICS

Ukraine uses AI to revive Olympic athletes who died in war

By Reel 360 Aug 9, 2024
In a poignant and innovative campaign, Ukraine has unveiled its first-ever AI Olympic team for the Paris Olympics, paying tribute to athletes who lost their lives in the ongoin...
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Google pulls Dear Sydney Olympics AI ad
  • OLYMPICS

Google pulls Dear Sydney Olympics AI ad

By Reel 360 Aug 9, 2024
Google pulled its “Dear Sydney” ad from the Olympics TV rotation following significant backlash over its storyline. The ad, developed in-house to promote Google’s Gem...
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Nike gets gritty for Paris Olympics: “Winning Isn’t for Everyone”
  • OLYMPICS

Nike gets gritty for Paris Olympics: “Winning Isn’t for Everyone”

By Reel 360 Aug 9, 2024
Nike is making a bold marketing comeback at the Paris Olympics with its campaign titled "Winning Isn’t for Everyone." Narrated by actor Willem Dafoe (Poor Things, The Lig...
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Beatles, Lou Reed take Uber to Paris Olympics
  • OLYMPICS

Beatles, Lou Reed take Uber to Paris Olympics

By Reel 360 Aug 9, 2024
Uber has introduced a new advertising campaign featuring Lou Reed's Perfect Day and the Beatles' I Want to Hold Your Hand to promote its services during the upcoming Paris Olym...
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Disney+ campaign parallels the athlete’s journey for Olympics
  • OLYMPICS

Disney+ campaign parallels the athlete’s journey for Olympics

By Reel 360 Aug 2, 2024
Disney+’s Super Bowl campaign, which highlighted its iconic franchises, has evolved into a dynamic presence during the Olympics. This latest phase of the campaign adapts thro...
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McDonald’s  France embraces global visitors for Olympics
  • OLYMPICS

McDonald’s France embraces global visitors for Olympics

By Reel 360 Aug 2, 2024
McDonald’s France has launched an exciting new campaign to welcome the influx of global visitors coming to France for the Olympics. Created by DDB Paris, the campaign, titled...
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Montefiore Einstein breakdances its way to the Olympics
  • OLYMPICS

Montefiore Einstein breakdances its way to the Olympics

By Reel 360 Jul 31, 2024
Montefiore Einstein partnered with award-winning creative agency MIRIMAR to develop a breakthrough campaign for the Paris 2024 Olympic Games. The campaign draws the unexpected ...
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Coca-Cola spotlights human connections for 2024 Olympics
  • OLYMPICS

Coca-Cola spotlights human connections for 2024 Olympics

By Reel 360 Jul 12, 2024
Coca-Cola has unveiled its new global campaign, "It's Magic When the World Comes Together," to celebrate the 'Real Magic' of human connection and the power of inclusivity at th...
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Toyota reignites ‘Start Your Impossible’ for Paris Olympics
  • OLYMPICS

Toyota reignites ‘Start Your Impossible’ for Paris Olympics

By Reel 360 Apr 25, 2024
Toyota, along with creative partners, Saatchi & Saatchi (Los Angeles and Dallas), and Dentsu (Tokyo), have launched the next chapter of the “Start Your Impossible” glob...
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NBCUniversal’s  2022 Winter Olympics begins
  • OLYMPICS

NBCUniversal’s 2022 Winter Olympics begins

By Reel 360 Feb 4, 2022
NBCUniversal’s comprehensive coverage of the 2022 Winter Olympics begins tomorrow with live primetime coverage of ice hockey, curling, and alpine skiing. Live coverage gets u...
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How to stream the Winter Olympics this weekend
  • OLYMPICS

How to stream the Winter Olympics this weekend

By Reel 360 Feb 4, 2022
Below is a full list of Olympic events and NBCUniversal coverage streaming on Peacock on Saturday, February 5 through Monday, February 7. Additional schedules will be shared th...
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NBC Sports, Universal drop Olympic athletes into Jurassic World campaign
  • OLYMPICS

NBC Sports, Universal drop Olympic athletes into Jurassic World campaign

By Reel 360 Jan 25, 2022
And here we thought the Winter Olympics were being played in China. Universal Pictures and NBC Sports launched a groundbreaking 14-day campaign between the latest film in the ...
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Coolfire Studios debuts new doc before 2022 Winter Olympics
  • OLYMPICS

Coolfire Studios debuts new doc before 2022 Winter Olympics

By Reel 360 Jan 23, 2022
St. Louis-based production company Coolfire Studios has produced a new feature-length documentary film entitled Magic in the Mountains – which tells the remarkable underdog s...
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Microsoft offers virtual tour of Tokyo Olympics
  • OLYMPICS

Microsoft offers virtual tour of Tokyo Olympics

By Reel 360 Jul 20, 2021
All over the world, Olympic fans and travelers had big plans to visit, explore and experience Tokyo this summer. And then, all those plans were canceled. Now, although people c...
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Allianz premieres short film on Olympians, mental health and emotional support dogs
  • OLYMPICS

Allianz premieres short film on Olympians, mental health and emotional support dogs

By Reel 360 Jul 16, 2021
Allianz, Worldwide Insurance Partner of the Olympic & Paralympic Movements, celebrated Olympic Day by launching global programs designed to provide more confidence and ment...
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