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Metabo HPT launches “Bring Back Shop Class” campaign
  • REEL LA

Metabo HPT launches “Bring Back Shop Class” campaign

By Reel 360 Oct 28, 2025
As the U.S. continues to grapple with a growing shortage of skilled labor, power tool manufacturer Metabo HPT, a KOKI Group brand, has launched “Bring Back Shop Class," a na...
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Battery drops high energy campaign for Splice INSTRUMENT
  • REEL LA

Battery drops high energy campaign for Splice INSTRUMENT

By Reel 360 Oct 21, 2025
Music gets its moment of evolution in a fun, high-energy new campaign from Battery for Splice, the platform powering music creation for millions of producers worldwide. With...
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Ryan Reynolds appears with real Tilly Norwood for Mint Mobile
  • REEL LA

Ryan Reynolds appears with real Tilly Norwood for Mint Mobile

By Reel 360 Oct 17, 2025
Remember that other Tilly Norwood who broke the internet by… not being real? Cute stunt. Mint Mobile just answered with receipts, and an actual Natalie “Tilly” Norwood ma...
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Club Pilates launches first national campaign from Zambezi
  • REEL LA

Club Pilates launches first national campaign from Zambezi

By Reel 360 Oct 13, 2025
Club Pilates, the world’s largest Pilates studio network, has launched its first-ever national brand campaign, and the message is delightfully unfiltered. This practice is fo...
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Josh Allen suits up for Wonderful Pistachios
  • REEL LA

Josh Allen suits up for Wonderful Pistachios

By Reel 360 Oct 6, 2025
Wonderful Pistachios is doubling down on its Josh Allen partnership with a fresh, football-flavored chapter of “The Don’t Hold Back Snack” campaign—and a real-world ass...
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New GODIVA spot with Leighton Meester is a “Masterpiece”
  • REEL LA

New GODIVA spot with Leighton Meester is a “Masterpiece”

By Reel 360 Oct 1, 2025
For the latest addition to their Masterpiece campaign, GODIVA turned to agency Lippe Taylor, production company Fela, and actress and singer Leighton Meester (Gossip Girl)....
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Surfrider flips shocking LA billboards into a call to action
  • REEL LA

Surfrider flips shocking LA billboards into a call to action

By Reel 360 Sep 29, 2025
Last week, Los Angeles drivers saw a wave of eyebrow-raising billboards with URLs like suck-it-sea-otters.org and please-poison-us-with-microplastics.org. The fake caused a dar...
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New campaign elevates what’s next for Palisade Hyundai owners
  • REEL LA

New campaign elevates what’s next for Palisade Hyundai owners

By Reel 360 Sep 26, 2025
Hyundai leans into culture-forward storytelling with “Elevating What’s Next,” a new bilingual campaign launching the 2026 Palisade Hybrid and targeting modern Latino fami...
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Kia couple keeps rolling in part two of Sportage campaign
  • REEL LA

Kia couple keeps rolling in part two of Sportage campaign

By Reel 360 Sep 26, 2025
Kia America is keeping the road trip vibes alive with the second installment of its two-part creative campaign for the 2026 Sportage, this time spotlighting the powerful Sporta...
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Colin Costello wins Gather Contest with Maison Huis juicer spot
  • REEL LA

Colin Costello wins Gather Contest with Maison Huis juicer spot

by Lexi Carson Sep 22, 2025
Los Angeles-based writer-director Colin Francis Costello has another win to add to his reel. Costello and his Ela Road Films team just took home the top prize from the Gather C...
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“Got Milk?” celebrates 30 years
  • REEL LA

“Got Milk?” celebrates 30 years

By Reel 360 Sep 17, 2025
Thirty years after the milk mustache first became a pop culture phenomenon, the California Milk Processor Board (CMPB) is reimagining its iconic “Got Milk?” campaign for a ...
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Archer keeps it real with first-ever brand campaign
  • REEL LA

Archer keeps it real with first-ever brand campaign

By Reel 360 Sep 4, 2025
Archer, a leading clean-ingredient meat snack brand, is launching its first national brand campaign, “Stick to Real.” In a world that feels increasingly absurd—from overd...
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Borderlands 4’s ‘Quit Earth’ campaign makes noise
  • REEL LA

Borderlands 4’s ‘Quit Earth’ campaign makes noise

By Reel 360 Aug 31, 2025
The Borderlands 4 “Quit Earth” campaign, dreamt up by Battery, has been making waves this week, thanks to a mysterious global rollout that had fans guessing right up until ...
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Brendan Gibbons and Aaron Rosenbloom deliver stark PSA for Phone-Free Schools Movement
  • REEL LA

Brendan Gibbons and Aaron Rosenbloom deliver stark PSA for Phone-Free Schools Movement

By Reel 360 Aug 27, 2025
As students head back to school, the Phone-Free Schools Movement is making a bold statement with a new black-and-white PSA that delivers a sobering look at how smartphones impa...
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Sarah Jessica Parker leads UGG Autumn/Winter campaign
  • REEL LA

Sarah Jessica Parker leads UGG Autumn/Winter campaign

By Reel 360 Aug 25, 2025
UGG has unveiled its Autumn/Winter 2025 campaign, Iconic From the First Step, with Sarah Jessica Parker front and center. Styled in some of the brand’s most beloved silhouett...
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La-Z-Boy reclaims Sundays for National Lazy Day
  • REEL LA

La-Z-Boy reclaims Sundays for National Lazy Day

By Reel 360 Aug 14, 2025
On Sunday, August 10, La-Z-Boy leaned all the way back—literally—for #NationalLazyDay. The brand’s new Taking Back Sundays campaign is a love letter to leisure, reminding...
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AIR launches Spot in a Pocket Commercial Contest
  • REEL LA

AIR launches Spot in a Pocket Commercial Contest

By Reel 360 Aug 7, 2025
The Alliance of Independent Reps (AIR) is introducing “Spot in a Pocket,” a new filmmaking challenge that puts creativity front and center, and in your pocket. Open to aspi...
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Nick Offerman goes electric in new Veloz campaign
  • REEL LA

Nick Offerman goes electric in new Veloz campaign

By Reel 360 Jul 14, 2025
When you think of gruff, no-nonsense Ron Swanson from Parks and Recreation, you might not expect him to be the face of an electric-vehicle campaign. But that’s exactly what...
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Mother LA and Covert go full sour with SONIC x Grillo’s Pickles
  • REEL LA

Mother LA and Covert go full sour with SONIC x Grillo’s Pickles

By Reel 360 Jul 7, 2025
It’s a big dill. Literally. In its latest surreal turn through the fast-food zeitgeist, Mother LA has cooked up a new campaign for SONIC, launching the SONIC x Grillo’s Pic...
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Coca-Cola and Disney ‘Refresh Your Galaxy’ Star Wars campaign
  • REEL LA

Coca-Cola and Disney ‘Refresh Your Galaxy’ Star Wars campaign

By Reel 360 Jun 27, 2025
Two cultural icons—Coca-Cola and Star Wars—have joined forces for a global marketing campaign that aims to do more than move product. Titled “Coca-Cola x Star Wars: Refre...
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