A$AP Rocky, Creative Director of Ray-Ban, has unveiled the brand’s new Metal Collection with a short film co-directed alongside Malik Hassan Sayeed, who is represented for commercials by Little Minx.
The film centers on a conversation between Rocky and Nas inside a classic Harlem diner, where the two discuss Rocky’s role as Ray-Ban’s Creative Director and the vision behind the new line of frames. The intimate sitdown anchors the launch, blending cultural legacy with contemporary style. Little Minx director Cuba Tornado Scott captured still photography for the campaign.
The short leans into a nostalgic 1990s aesthetic that mirrors the collection’s design language. The Metal Collection features bold metal frames and rimless silhouettes inspired by vintage styles, including soft oval curves and narrow rectangular shapes. The overall approach is refined and understated, trading oversized frames for slimmer profiles enhanced by metallic detailing. Watch below:
CREDITS:
BRAND: Ray-Ban
- Creative Director: A$AP Rocky
- Director: A$AP Rocky and Malik Hassan Sayeed
- DP: Malik Hassan Sayeed
- Stills: Cuba Tornado Scott
- Production Designer: Shane Valentino
- Line Producer: Amanda Andrews
- 1st AD: Jermaine Sumra
- 1st AC: Chris Gleaton
- CLT: Don “Mazi” Mitchell
- Editor: Lauren Dellara
POST: Exile
COLOR: Harbor Picture Company
Colorist: Roman Hankewycz
VFX: Pariah
MUSIC/SOUND DESIGN: A$AP Rocky
REELated:
Anna Kendrick’s cup runneth over in LPL Financial campaign
