If ancient Rome had access to generative AI, apparently, the Colosseum would have gone up by lunch. That’s the playful premise behind “Get Great Done,” a new brand spot from Miro and production partner Tool, which explores what might have happened if the world’s most ambitious builders had today’s AI-powered collaboration tools at their disposal.
The twist is not just the concept but the execution. The campaign promoting an AI-driven platform was itself built using AI, going from first prompt to finished thirty-second spot in under two months.
The film drops viewers into a surreal mashup of ancient Rome and modern startup culture. Senators resemble tech founders, gladiators wear hoodies, marble columns coexist with modern workflows, and massive feats of engineering are completed with startling speed. The joke lands cleanly, but the message underneath is serious. When teams have the right tools, even the biggest ideas move faster. Watch below:
Dustin Callif, president of Tool, said the project captures why the company is leaning into AI. “We’re big believers in the power of AI, not just for saving time and money, but its creative potential. When AI is put in the hands of talented teams, it can still deliver the level of craft and storytelling a brand campaign demands.”
For Miro, the campaign mirrors the product promise. Drew Jaz, head of creative at Miro, noted that watching the spot evolve inside a Miro board reflects how customers use the platform every day. “It’s about helping teams move from an idea to something real much faster.”
Knowing the scale the story demanded, including sweeping vistas of pre-ruin Rome and details nearly impossible to capture traditionally, the team quickly leaned into an AI-first approach. Early dialogue and performance tests helped convince Miro that generative production could still deliver on craft and storytelling. AI creatives Noam Sharon and Tal Rosenthal helped expand the concept into a world that blurred past and present, empires and startups, togas and t-shirts.
Crucially, Miro was not just the subject of the story but the engine behind its creation. A shared Miro board became the single source of truth for the project, turning prompts into storyboards, storyboards into strategy, and strategy into a fully realized cinematic world.
In other words, Rome was not built in a day. But with AI and the right workspace, it just might be now.
REELated:
H&R Block celebrates every type of business success
