REEL LA Archives

REEL LA

Vans celebrate female artists and creators

By Reel 360 Mar 7, 2022

In its new campaign, Vans is enabling a family of artists, creators, and originators to share their unique perspectives, creative process, and passion for purpose-driven storie...

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New Honda docuseries celebrates HBCU

By Reel 360 Feb 28, 2022

Honda Battle of the Bands (HBOB), the nation's premier showcase for Historically Black College and University (HBCU) marching bands and dance teams, announced its new four-part...

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Things that go “Vroom”in Toyota spot

By Reel 360 Feb 23, 2022

In partnership with Saatchi & Saatchi, JOJX produced Toyota’s latest motorsports spot “Vroom,” which premiered during The Daytona 500 on February 20, 2022. ...

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It’s talking fish in new Fiverr campaign

Jan 25, 2022

Freelance service online marketplace, Fiverr, has launched a playful new campaign created by multi-award-winning creative company The-Artery. Helmed by director Alon Seifer...

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Klaus Obermeyer directs Title Reveal Film for Amazon’s Lord of the Rings

By Reel 360 Jan 21, 2022

Prime Video's The Lord of the Rings: The Rings of Power officially has a name and it hints at what’s to come. The television series' complete title was unveiled earlier ...

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A brand reborn – Hood Rubber Company seen through a Gen Z lens

By Reel 360 Jan 11, 2022

Creative Production Studio Los York has produced a campaign for Hood Rubber, to introduce a legendary company to a new generation of consumers. Directed by Dane Del Deo, the in...

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T2 develops transcultural campaign for Toyota Corolla Cross

By Reel 360 Jan 10, 2022

As the newest versatile family member in the Corolla family, the first-ever 2022 Toyota Corolla Cross kicks off the new year with the 'Just Right' campaign, which highlights th...

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Spidey needs a ridey in Hyundai spot

By Reel 360 Dec 19, 2021

The all-new Hyundai IONIQ 5 and all-new Hyundai TUCSON will make their Hollywood debut in Sony Pictures' upcoming film Spider-Man: No Way Home. Leading up to the film...

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Reese’s University joins Tournament of Roses Parade

By Reel 360 Dec 16, 2021

The Pasadena Tournament of Roses has announced that it will welcome Reese's University to participate in the 133rd Rose Parade. The university's team may not be taking the f...

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WTBR creates transparent Glassdoor campaign

By Reel 360 Dec 1, 2021

Creative production company Where the Buffalo Roam (WTBR) produced a new brand campaign for Glassdoor, the worldwide leader on insights about jobs and companies. Built around t...

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The Roster keeps its cool for KSwiss and more

By Reel 360 Nov 29, 2021

As holding companies - and larger independents - do combat in the talent wars,LA-based agency, The Roster is finding that clients big and small are waging a battle of their own...

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The Cronenweths direct “First Look” for new Mazda CX-50

By Reel 360 Nov 24, 2021

Wondros Collective directors, The Cronenweths, helped Mazda secure the first look at the new CX-50. The directing duo, consisting of brothers Tim and Jeff Cronenweth, creativel...

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VIZIO launches new “Hear Like They Do” for sound bars

By Reel 360 Nov 22, 2021

When it comes to sound, dogs are the real experts. They can hear higher highs, detect softer sounds and greater nuances, and hear nearly twice as many frequencies as humans. W...

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Commercial Directing Film School PSA deepens commitment to mentorship

By Reel 360 Oct 25, 2021

A new PSA called “Mentors” juxtaposes two scenarios involving the game of chess: one stark and foreboding, in which black pieces knock one another off the board, and a brig...

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Battery delivers buttery campaign for Land O’Lakes

By Reel 360 Oct 21, 2021

Buttery baked goods are hard enough to resist as it is. But if you ever needed a reason for that extra bit of butter or slice of cheese, supporting independent farmers gives yo...

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Battery cooks up The Habit Burger Grill’s first national brand campaign

By Reel 360 Oct 20, 2021

Battery and The Habit Burger Grill have partnered up to bring some tasty cinematic heat to create The Habit's first brand-focused campaign, airing on connected TV, social and d...

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New Ritz-Carlton campaign immerses us in visually stunning getaway

By Reel 360 Sep 30, 2021

The Reel 360 Team suddenly wants to book a stay at a Ritz-Carlton. These days, travel is a gift. Especially in a pandemic. This absence of real human interactions – a smile, ...

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BEHR Paint, Katy Perry and Spotify give design new rhythm with ‘Music in Color’

By Reel 360 Sep 24, 2021

Behr Paint Company has tapped singer-songwriter Katy Perry and leading audio streaming service Spotify to launch MUSIC IN COLOR by BEHR, an interactive audio representation of ...

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Alec Benjamin grows ‘Older’ in new video sequel to ‘The Way You Felt’

By Reel 360 Sep 21, 2021

SixTwentySix Productions director AJ Favicchio has directed the new music video Older for multi-platinum singer-songwriter Elektra Records artist Alec Benjamin. A Miles & A...

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Jollibee hires attorney Chris P. Poultry to serve up Chicken Sandwich justice

By Reel 360 Sep 14, 2021

Have you been emotionally harmed by a tasteless chicken sandwich? A sandwich so soggy, dry or bland it leaves you joyless? Seems these days, everyone is throwing their chicken ...