REEL LA Archives

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Highlights from AAF Admerica National Conference

By Reel 360 Jun 8, 2023

The American Advertising Federation (AAF) hosted its annual ADMERICA National Conference in St. Louis, MO, June 1-June 4. Themed “Your Gateway to Advertising,” the four-...

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Win Brooks’ satirical ‘Surfing Sucks’ for …Lost

By Reel 360 Jun 8, 2023

With his inventive, satirical new spot - a :45 featuring the ...Lost surfboard brand - mixed-media director, writer, and editor Win Brooks lays out the many reasons why kooks ...

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Hula girl Hanna is back on the dashboard for Arco

By Reel 360 Jun 2, 2023

With gas prices being so high, Arco shifted their strategy and just launched new lighthearted creative to drive home the message that the brand is a high-value brand with Arco...

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Kardashians “cuff it” in 3-minute music video

By Reel 360 Jun 1, 2023

The Kardashians are back! Kicking off the series premiere of their eponymous Hulu show for season 3, America’s busiest and most famous family has surprised viewers by crea...

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Can’t share passwords? Red Baron says share pizza

By Reel 360 May 31, 2023

In response to Netflix's recent crackdown on sharing passwords, Red Baron is giving fans the opportunity to share something instead of passwords. Red Baron lives...

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Chloé Zhao, Kiku Ohe unleash demons in Diablo IV trailer

By Reel 360 May 30, 2023

Diablo IV, the next installment of the gothic video game series by Blizzard Entertainment, is building momentum and awareness for the game’s global launch on June 6, with thi...

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Where is all that recycled plastic going? Liquid Death knows

By Reel 360 May 26, 2023

Director Daniel Stessen, the creator of Adult Swim’s dark comedy Dream Corp LLC, has entered the advertising arena by signing with Miniac, the L.A. and New York-based creativ...

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Purple asks what can we do with a good night’s sleep?

By Reel 360 May 15, 2023

Purple, an innovative mattress company, along with creative content studio JOJX, instead asks: "What can you do with a good night's sleep?" Playful, invigorating, and cinematic...

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Emmy-nominated director Justyna Obasi helms Expedia spot

By Reel 360 May 15, 2023

The newest campaign from Expedia, “Never Give Up On Going,” illuminates how the popular travel service helps would-be voyagers overcome real-life barriers to embark on emot...

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Marriott Bonvoy inspires global travelers

By Reel 360 Apr 20, 2023

Creative Content and Production company, SuperBloom House, has partnered with Marriott Bonvoy to create its latest campaign, “Roam Around the World.” Marriott Bonvoy wa...

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Behr is back with the Domino Effect

By Reel 360 Apr 17, 2023

Late last month, Behr, along with creative partner TBWA\Chiat\Day released the first spot in a new campaign titled, “Should’ve Used Behr." The campaign expertly tapped ...

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Succession’s Brian Cox in new DIRECTV campaign

By Reel 360 Apr 13, 2023

This April, DIRECTV is launching its newest brand campaign titled, “Overly Direct Spokesperson,” starring Emmy and Golden Globe winner and Succession star, Brian Cox. T...

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New anti-ageism film calls out ad agencies

By Reel 360 Apr 5, 2023

Kiran Koshy of broadcasting & media production company Raucous Content directed the latest film in collaboration with the FAAAC, highlighting the Anti-Ageism Movement ...

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Westside Comedy Club launches L’Humor fragrance

By Reel 360 Mar 30, 2023

Most comedy clubs smell like beer, chicken and desperation. M.I.'s (Mission Improvable) Westside Comedy Theater in Santa Monica is out to change that with its new stand-up frag...

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San José Mineta Airport wants us to ‘fly simple’

By Reel 360 Mar 29, 2023

Recently, San José Mineta International Airport launched its "Fly Simple” campaign created by Business Agency, GALE. The launch features the official changeover to a new...

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Law firm Morgan & Morgan presents Miss More

By Reel 360 Mar 22, 2023

Director Paul Trillo of next-gen production & post-production studio ArtClass have joined forces with America’s largest injury law firm Morgan & Morgan...

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New Xbox controller channels 90s nostalgia

By Reel 360 Mar 21, 2023

Mutiny, Trailer Park Group’s dedicated videogame branding and advertising agency, has developed and crafted an inventive rollout for Xbox’s family of Elite controllers. ...

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Under Armour calls on athletes to protect the house

By Reel 360 Mar 20, 2023

Do you remember Under Armour’s Protect This House battle chant that took sports culture by storm 20 years ago? Well, Protect This House is back, and spoiler alert (!)–it’...

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Quickbooks’ digital campaign gives Oscar to small businesses

By Reel 360 Mar 9, 2023

The importance of small businesses in our communities is often talked about, but not always recognized. QuickBooks is committed to powering prosperity for small businesses, whi...

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Christian Breslaur directs new LA Fitness campaign

By Reel 360 Feb 24, 2023

When it comes to making healthy life changes, thinking in terms of an entirely New Year is daunting. It feels good to think about setting the new year off right, when the new y...