Mustang Mach-E takes on Gravity, Lightning, DNA Oh my

1+ Since the Ford Mustang Mach-E was revealed, interest around Ford’s electric pony has been sky high. Recent insights point to the fact that Mustang Mach-E versus competitors’ comparisons have been growing rapidly. For instance, “Tesla vs Mach-E” searches have went up nine times during the past few weeks. This is in line with automotive … Continue reading “Mustang Mach-E takes on Gravity, Lightning, DNA Oh my”

DNA launches #Hibeernation for Rainier Beer

2+ Drawing on Rainier Beer’s legacy as a quirky brand loved by outdoorsy beer dudes and dudettes, Seattle creative agency DNA has launched the “Hibeernation Survival Guide” – a social campaign designed to help Rainier’s fans stay connected to the outdoors while stuck at home due to Covid-19 stay-home orders. The campaign kicked off with social … Continue reading “DNA launches #Hibeernation for Rainier Beer”

DNA Seattle helps clients deliver “Just-in-time” ads

1+ Independent creative agency DNA’s in-house production company, Petting Zoo, has ramped up several new projects in record time, to help clients such as Taco Time Northwest, Golden 1 Credit Union and others proactively reach consumers with important messages in response to the coronavirus. For Taco Time Northwest, DNA put its own staff behind the … Continue reading “DNA Seattle helps clients deliver “Just-in-time” ads”

DNA creates menu to survive Thanksgiving table talk

2+ After everyone is finished raving about the turkey, baked or as the Reel 360 team prefers – fried, the stuffing, the cranberry sauce, the sweet potatoes, the mac and cheese, the Thanksgiving conversation is sure to drift into vomit-inducing subjects such as Trump or… Trump, just as fast as you will be wishing for … Continue reading “DNA creates menu to survive Thanksgiving table talk”

Silk demystifies plant-based milk through new campaign

1+ There’s no denying Americans love dairy. The Reel 360 Team certainly likes our milk, although we have switched to Almond, Oat and Cashew. But for other dairy milk lovers, they apparently will consume it even if it may make them feel awful later. The idea of giving up their beloved dairy can be anxiety … Continue reading “Silk demystifies plant-based milk through new campaign”

Birds of Prey, Ma Rainey, SNL winners at MUAHS

1+ The Make-Up Artists & Hair Stylists Guild (MUAHS, IATSE Local 706) announced winners of its 8th Annual MUAHS Awards, presented by HASK Beauty, in 21 categories of film, television, commercials and live theater. The hybrid virtual gala was held on Saturday night, April 3, 2021, before an audience of more than 1,000 worldwide. Emmy and Golden Globe-nominated actor, Anthony Anderson, star and executive … Continue reading “Birds of Prey, Ma Rainey, SNL winners at MUAHS”

Volkswagen shows the world you can have with ID.4

1+ With its new ID.4, Volkswagen has taken a new category that has been otherwise positioned as unattainable by other car brands, and is delivering on an EV vehicle that is made for everyday life. This car is not trying to chase the early adopter, but rather will broaden the appeal of electric. The change … Continue reading “Volkswagen shows the world you can have with ID.4”

‘Arrested Development’s’ Jessica Walter passes at 80

1+ She played Arrested Development’s self-centered matriarch, Lucille Bluth, to perfection. Jessica Walter, a fan-favorite actress who starred in the Ron Howard series as well as Archer and guest appearances on The Street of San Francisco, She was 80. Walter died on Wednesday in her home in New York according to TheWrap. Walter’s daughter Brooke … Continue reading “‘Arrested Development’s’ Jessica Walter passes at 80”

REEL WOMEN: D&G’s Natalie Gomez

3+ Editor’s Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2021 REEL WOMEN. During Women’s History Month, you will be able to meet these incredible personalities in Advertising, Entertainment, Media and Production. Get ready, they are making “Herstory.” As a second-generation Mexican-American (Habla … Continue reading “REEL WOMEN: D&G’s Natalie Gomez”

SNL Director yaks it up with Hanes Total Support Pouch

2+ How does one manifest a mechanical yak and a Hanes spokesman named Hans in a single campaign? You pair up SNL Director Paul Briganti and Tony Cavalero from HBO’s Righteous Gems for Hanes’ Total Support Pouch product launch. When the pandemic hit, Hanes’ 100-year heritage of innovation and obsession with comfort became more important … Continue reading “SNL Director yaks it up with Hanes Total Support Pouch”

New Air Wick campaign benefits WWF

1+ Our friends at Havas New York have launched a new ad campaign for Air Wick called “One Square Foot,” which announces the brand’s commitment to restore and protect nature. One Square Foot celebrates the partnership between Air Wick Scented Oils and World Wildlife Fund, which will reseed 1 billion square-feet of native wildflowers and grassland … Continue reading “New Air Wick campaign benefits WWF”

T.I. booted from Ant-Man 3

1+ Ant-Man 3: Quantumania will be missing a “Wombat” when it hits screens in 2022. While Luis (Michael Peña) and Kurt (David Dastmalchian) are expected to return, rapper T.I. will not be invited back presumably because of multiple allegations of sexual assault against him and his wife Tiny (Tameka Harris). T.I. played Paul Rudd’s Scott … Continue reading “T.I. booted from Ant-Man 3”

WAX adds editor Alex Pirrone

0 Our friends at post-house WAX continue to elevate their already robust talent roster by bringing on New York-based, multifaceted commercial and film editor Alex Pirrone. The addition follows the joining of award-winning editor Peter Johnson. Influenced by his background in non-fiction content along with his love for automobiles and comedy, Pirrone favors a cinéma … Continue reading “WAX adds editor Alex Pirrone”

Nike, NFL grow Girls Flag Football

0 Collaborating to inspire the next generation of female athletes, Nike announces a new grant initiative with the NFL that commits a total of $5 million in product to growing flag football within high school athletics. This multi-year initiative will provide a one-time donation of up to $100,000 in product to state athletic associations that … Continue reading “Nike, NFL grow Girls Flag Football”

Sai Selvarajan’s Unlikely Fan to world premiere At SXSW

0 Sri Lankan born, Dallas-based, retired teacher….and hoops nut. Meet The Unlikely Fan, a basketball enthusiast who definitely doesn’t fit any preconceived image. Sai Selvarajan’s multimedia documentary, one of his most personal projects, will enjoy its World Premiere at SXSW 21 (March 16th at 4pm). Directed by Selvarajan and Jeff Bednarz, The Unlikely Fan is … Continue reading “Sai Selvarajan’s Unlikely Fan to world premiere At SXSW”

Squeak E. Clean taps Michael Gross as Los Angeles ECD

1+ Global creative audio network Squeak E. Clean Studios has tapped Michael Gross (MG) as Executive Creative Producer out of its Los Angeles studio. In addition to overseeing work from Squeak E. Clean Studios’ West Coast office, MG will collaborate with the company’s talented team of producers, creative directors and artists to continue to bolster … Continue reading “Squeak E. Clean taps Michael Gross as Los Angeles ECD”

Checkers & Rally’s celebrate everyday heroes in campaign

1+ Checkers & Rally’s has always kept guests at the heart of both its marketing and operations, and the new campaign is designed to offer guests everyday wins — something we could all use more of these days. Now, the iconic drive-thru restaurant franchise known for its bold flavors that deliver everyday wins, is highlighting everyday … Continue reading “Checkers & Rally’s celebrate everyday heroes in campaign”

Seagram’s wants us to sip happiness in new campaign

3+ Seagram’s today releases their latest Seagram’s Escapes ads “Sip Happiness,” the 4-spot campaign sending vibrant travel experiences and entertainment to consumers at home. Created by Eventive Marketing and produced by Valiant Pictures, the ads harken to sunny simplicity and happiness from the heart. While “Beach” brings sun-drenched shores to the backyard, “Concert” sells out … Continue reading “Seagram’s wants us to sip happiness in new campaign”

Indie agencies form BLAC to improve diversity

1+ Ten independent advertising agencies have joined together in an effort to increase the number of Black students entering the advertising industry through an independent, 501c3 national agency internship community. The name – BLAC. Building Leaders and Creators, or BLAC, was developed as part of a commitment by participating agency leaders to build more racially diverse and … Continue reading “Indie agencies form BLAC to improve diversity”

RBL Spotlight: VP, Strategy Director Kenny Mac

0 Editor’s Note: “The Reel Black List” is our annual spotlight of brothers and sisters in the worlds of advertising, film, TV, music, radio and media who are making a difference through their contributions and creativity on a daily basis. For the next 29 days, you will be able to celebrate wonderful human beings, like Kenny Mac … Continue reading “RBL Spotlight: VP, Strategy Director Kenny Mac”