In a strategic move to bolster its creative force, 72andSunny has enlisted the talents of Juliana Cobb, former Executive Creative Director at Droga5, as the Executive Creative Director for its New York office. Cobb, known for her breakthrough work, including the acclaimed “We Got You, Baby” platform for Huggies, is set to assume her new role on December 1, 2023.
A Galvanizing Moment for 72andSunny New York
Cobb’s arrival aligns with 72andSunny’s commitment to infuse new energy and focus into its New York office, positioning it as a hub for groundbreaking and rule-breaking work. Geoff McHenry, recently appointed Head of Strategy, joins Cobb on the leadership team, reporting to Matt Murphy, Global Chief Creative Officer based in Los Angeles.
Reflecting on the decision to join 72andSunny, Cobb stated, “It was clear to me there’s this kind of bloom of beginningness and becomingness [at 72 New York]. They have this energy and enthusiasm to have more of a heartbeat and more energy and more focus moving forward. It’s interesting to me to be able to help shape that.”
Proving Commitment to Innovative Work
Matt Murphy emphasized the agency’s commitment to delivering work that challenges norms and breaks rules, stating, “The agency turns 20 next year, and we want to prove we’re still about work that challenges things, that breaks rules and isn’t tied to some convention or trends.”
Cobb’s creative leadership is seen as pivotal in navigating this galvanizing moment for 72andSunny New York. Her track record of transformative campaigns for brands such as Prudential, Blue Apron, Pinterest, and Chase, as well as her recent award-winning global Huggies campaign, makes her a fitting choice to lead the agency’s creative endeavors.
A Visionary Leader for 72andSunny New York
Geoff McHenry expressed excitement about working with Cobb, stating, “What I’m most excited about in working with Juliana is that she brings the three C’s to the table of creativity, clarity and charisma. I personally can’t wait to see the amazing work we will create together when the powers of our minds combine.”
Cobb’s addition follows the departure of Carlo Cavallone, the former Co-Chief Creative Officer of the agency, who left to join Lego as VP of Creative. The agency is poised for a transformative period, with Cobb’s leadership contributing to the momentum building towards 2024.
A Vibrant Portfolio and a Promising Future
According to AdAge, 72andSunny New York has recently undertaken projects such as redesigning Zoom’s brand identity, creating a retail pop-up for 1800 Tequila, and launching Sleep Number’s new creative platform. Clients include Comcast and BetMGM, showcasing the agency’s diverse and dynamic portfolio.
As 72andSunny New York positions itself for a groundbreaking year ahead, the addition of Cobb marks a strategic move to infuse fresh perspectives, creativity, and innovation into the agency’s DNA. The collaborative efforts of Cobb, McHenry, and the entire team signal an exciting phase for the agency, reinforcing its commitment to pushing creative boundaries and making 2024 a defining year for 72andSunny.
Reel 360 News wishes Juliana the best of luck in her new role.