Hanson Dodge has partnered with Potawatomi Business Development Corporation to spearhead a comprehensive rebranding effort, resulting in the transformation of the company into Potawatomi Ventures.
This strategic move, announced recently, encompasses a fresh name, logo, and tagline aimed at reflecting the company’s mission and values.
Formerly known as Potawatomi Business Development Corporation, Potawatomi Ventures now embodies the full scope of the organization’s endeavors, which focus on enhancing the Tribe’s prosperity through strategic investments, acquisitions, and asset management.
The collaborative effort between Potawatomi Ventures and Hanson Dodge culminated in a new tagline, “Brighter Together,” emphasizing the collective spirit underpinning the company’s partnerships.
At the core of the rebranding is a revamped visual identity, featuring a contemporary flame motif that symbolizes Potawatomi Ventures’ ties to the Forest County Potawatomi while projecting a forward-looking vision for future generations. The modernized branding elements encapsulate the company’s commitment to purposeful growth and community empowerment.
Hanson Dodge’s involvement underscores the agency’s prowess in design and branding, showcased through a portfolio that includes notable rebranding initiatives for Marquette University, Del Duca charcuterie, Softeon warehouse management software, Powerfleet software solutions, and Milliman Intelliscript fintech. With design ingrained in its DNA since inception, Hanson Dodge continues to demonstrate its ability to make impactful first impressions through creative visual storytelling.
The rebranding not only highlights the agency’s design capabilities but also underscores the growing significance of full-service agencies in bolstering B2B efforts. As companies increasingly recognize the value of strategic branding, partnerships like the one between Potawatomi Ventures and Hanson Dodge exemplify the pivotal role agencies play in shaping brand narratives and fostering meaningful connections within communities.
In embracing its new identity, the corporation reaffirms its commitment to advancing the economic prosperity of the Forest County Potawatomi tribe while embracing a future of collaboration and growth.
CREDITS:
BRAND: Potawatomi Ventures
AGENCY: Hanson Dodge
- President: Stacie Boney
- Executive Creative Director: Chris Buhrman
- Associate Creative Director: Katherine Schmidt
- Senior Art Director: Jillian Turbessi
- Art Director: Maddy Margulis
- Designer: Ashley Mahurin
- Director of Video and Photography: Brad Rochford
- Production Manager: Michael Joyce
- Account Director: Lauree Frechette
- Senior Account Executive: Maisie Bentz
- Assistant Account Executive: Jamie Gardner
- Strategist: Emma Folz
To see other Milwaukee news, click here.
Nominate Someone You Know For The 6th Annual REEL WOMEN
