In a move that signals a new chapter for independent social-first agencies, Movement has officially acquired Newfangled Studios, bringing together two pioneering forces in the world of creative and performance-driven
The 12th Annual AMP Awards for Music & Sound took center stage at Sony Hall in New York City on May 21, with the sold-out ceremony recognizing the most creative
CBS is shaking up primetime with a franchise-heavy 2025–2026 slate, announcing new dramas, comedies, unscripted series, and event programming alongside 18 returning hits. Among the most buzzed-about developments: Yellowstone fan
Lucasfilm dropped a hyperspace-sized surprise at Star Wars Celebration 2025 in Tokyo with the announcement of an all-new theatrical release: Star Wars: Starfighter, slated to hit theaters on May 28,
The Association of Independent Commercial Producers (AICP) has officially released the shortlists for its 2025 slate of juried competitions: the AICP Show: The Art & Technique of the Commercial, the
Major League Baseball (MLB) is tapping into anime’s global appeal with the launch of its bold new 2025 brand campaign, “Heroes of the Game.” Designed to showcase the larger-than-life skill
The dating app that once encouraged women to make the first move is now making one of its own—Bumble has kicked off a high-profile agency review in search of a
Editor’s Note: Supporting women should not be limited to a month. So at Reel 360, we have decided to amplify and promote dynamic women’s voices all year long. Today, let us
When Paul Tazewell took the stage at the 97th Academy Awards, he wasn’t just accepting an Oscar for Best Costume Design—he was making history. As the first Black man to
In a stunning blow to the visual effects industry, Technicolor Creative Studios will reportedly shutter all U.S. operations of The Mill, MPC Advertising, and Mikros Animation. This abrupt closure, following
Ari Weiss, a trailblazing creative leader known for his fearless, boundary-pushing campaigns across some of the industry’s most celebrated agencies, passed away on Friday after a long battle with cancer.
I know this might go against general sentiment, but I’m officially over the mindless insertion of celebrities in Super Bowl commercials. Over the past several years, it feels like these
Yes, as a die-hard Eagles fan, I’m going to insert our anthem Fly Eagles Fly into this Super Bowl piece every chance I get. And after that game, how could
Coffee mate is making a splash at the Super Bowl with its first-ever Big Game ad, introducing Coffee mate Cold Foam Creamer in the most over-the-top way possible—a musical tongue
Consider the Reel 360 News blown away. There are spots we like. Spots we love and then there is the creative Netflix delivered yesterday. Mind blown. We weren’t ready! Netflix’s
Don’t sleep on the Boomers. Michelob ULTRA is stepping onto the Super Bowl stage once again, this time with a high-energy, star-studded commercial titled “The ULTRA Hustle.” The ad, which
Cultural marketing powerhouse 160over90 has unveiled a new leadership structure, appointing executive vice presidents Jessica Sinn, Justin Zambuto, and Ryan Brown as co-leads of the agency. This marks a significant
FanDuel is taking another shot at turning a celebrity field-goal stunt into Super Bowl magic, this time enlisting retired NFL quarterbacks and media personalities Peyton and Eli Manning for its
Choosing the best ads of 2024 is like picking your favorite child—if your children were wildly creative, emotionally charged, and sometimes unexpectedly hilarious. This year, brands pulled out all the
If we had to sum up 2024 in three words, they’d be: Trump, Tuah, and mergers. Oh, my. This year felt like a mashup of a political thriller, corporate soap
