Goodby Silverstein & Partners (GS&P) has announced the appointment of Cory Berger as its first-ever Chief Growth Officer, along with the title of Associate Partner. In this new role, Berger will be responsible for driving growth across both of GS&P’s offices in San Francisco and New York City, contributing to the agency’s vision for the … Continue reading “Cory Berger joins Goodby as first Chief Growth Officer”
We’ve survived another day and night of Hard Seltzers (Does anyone drink beer anymore?) wings, and stuffing our faces with more chips than can be found in any chip or snack aisle. We’re also a little deaf from all the cheering in our hotel suite for our home city, the Super Bowl champion Rams. Congrats … Continue reading “Reel 360’s 5 Super Bowl ads that hit and 3 that missed”
Car advertising will be huge during Super Bowl LVI. We have seen spots from Kia, G-M and now, BMW. The automaker will debut a new 60-second ad during the Big Game to showcase its All-New, fully electric BMW iX Sports Activity Vehicle, which arrives in the US next month. The star-studded spot features legendary actor Arnold Schwarzenegger … Continue reading “Ahnuld and Salma Hayek are Zeus and Hera in BMW Super Bowl spot”
The One Club for Creativity announced entries from 37 countries that have been selected by its juries of top global creative leaders as finalists for the historic ADC 100th Annual Awards. All finalists will receive a Gold, Silver, Bronze Cube or Merit at this year’s ADC 100th Annual Awards, to be announced on June 9th during the online Creative Week … Continue reading “ADC Awards: Spotify, FCB, Goodby lead noms”
The Andy Awards announced their winners on April 12 and Translation, LLC, McCann and McCann Health were the big winners. New York-based Translation won the Grandy for Idea for the 2:00 minute spot “You Love Me” for Beats By Dre. Starring Naomi Osaka, Lil Baby, Bubba Wallace, and Janaya Khan and narrated by Tobe Nwigwe, … Continue reading “Translation, LLC wins Grandy for Beats By Dre”
To celebrate that love of chips and dip and everything people love to do with their friends, Tostitos has launched a new campaign, “For the Love of Chips and Dip and…” and are teaming up with comedic duo Kate McKinnon(SNL, Ghostbusters) and Dan Levy (Schitt’s Creek). Whether it’s doing karaoke and getting the lyrics wrong … Continue reading “Goodby spices things up with Kate Mckinnon, Dan Levy”
Kate Baynham and Hanna Wittmark have been promoted from associate creative directors to creative directors at Goodby Silverstein & Partners (GS&P). Baynham and Wittmark have worked at GS&) for eight years on brands such as Comcast, Common Sense Media, Frito-Lay, Adobe, Chrysler, Nintendo and the Ad Council and helped the agency land two of its … Continue reading “GSP promotes Kate Baynham and Hanna Wittmark to CDs”
Bi-coastal production company Supply&Demand has added American film director and producer Michael Bay to its roster of award-winning talent. One of the most commercially successful directors in history, Bay is perhaps best known for his big-budget and excitement-rich action films, yet the filmmaker also has an extensive pedigree in advertising and music videos. A graduate … Continue reading “Michael Bay signs with Supply&Demand”
Camp + King has promoted Heather Lord to Brand Director, the advertising agency announced today. Lord joined Camp + King as an account supervisor nearly five years ago, and since that time, has worked on various accounts across the agency and flawlessly executed numerous campaigns for clients such as DISH, Energizer, and gourmet chocolate Scharffen … Continue reading “Camp + King promotes Lord to Brand Director”
Due to overwhelming response from creatives and corporate sponsors, The One Club for Creativity today announced West Coast expansion of ONE School, the free 16-week portfolio program for Black creatives started with Oriel Davis-Lyons. The club has partnered with LA-based executive creative director Ez Blaine to run the program there. Since its launch on July 20th, ONE School has quickly quadrupled … Continue reading “One Club enlists Ez Blaine as ONE School expands west”
Even if she is caught in the worst LA traffic this morning, Teri Miller will surely be smiling. According to a release from the agency, the former managing director of M/H VCCP has joined 72andSunny L.A as president. Beginning in June, Miller will work directly with the leadership team of executive creative director and partner … Continue reading “72andSunny LA names Teri Miller president”
#NowItsHot Doritos campaign kicks off with the hip-hop and pop superstars remixing “I Want It That Way” Well, at least something is hot during these ridiculously cold Chicago days. The Super Bowl is only days away and brands are now dropping their multi-million dollar spots all over the place. Here, we have Doritos, after previewing … Continue reading “Chance and Backstreet Boys drop hot Doritos spot”
BBDO’s ‘The Talk,’ the poignant Procter and Gamble TVC which just won the Grand Prix at Cannes, leads the nominees for Ad of the Year in the 2018 ADCOLOR awards. The honorees and nominees were announced Wednesday at ADCOLOR Live in the Facebook Live Studios. The announcement took place at the Facebook Live Studios and … Continue reading “2018 ADCOLOR honorees and nominees announced”
On day two of Cannes, Lions were awarded in Cyber, Direct, Mobile, Innovation and Creative Data.
DigitasLBI brought home the Grand Prix in the Creative Data Category for Whirlpool.
Liz Taylor’s FCB again made a showing for Archer+Wolf, taking a Silver Lion in Direct.
(Cannes, France — 19 June, 2017) Even though McCann New York’s Fearless Girl was the big winner on the first night of the Cannes Lions Festival, Chicago agencies did manage to come home with lions as well. FCB Chicago, BBDO Chicago, DigitasLBI, Leo Burnett, Ogilvy and Mather and Lapiz won lions in the categories of: Glass, Outdoor, PR, Promo & Activation and Print & Publishing. Below, see every Lion won by U.S. agencies on the night.
Taking a break from Marvel’s Thor: Love and Thunder, New Zealand and Hungry Man director Taika Waititi (Jojo Rabbitt, Thor: Ragnarok) filmed and helped award-winning actor and director/producer Jennifer Aniston (The Morning Show) launch Seize the Night & Day for Idorsia Ltd and Idorsia Pharmaceuticals. Developed by Goodby, Silverstein and Partners, the national initiative sheds … Continue reading “Taika Waititi directs Jennifer Aniston’s in Idorsia campaign”
When my editor asked me to write an article about a Super Bowl spot, I kinda was like, “Whaaaat? Why?” I hate the Super Bowl. Can’t I just binge Friends on HBO Max? Then he told me it was a spot created for Cheetos by Goodby, Silverstein and Partners. A bag of Flamin’ Hot Cheetos … Continue reading “Cheetos returns to Super Bowl with Ashton Kutcher”
Sweet’ certainly isn’t the “F” word. But these days, it’s looking like it’s a kind of “S” word. In fact, sweetness has been so vilified, some might even be afraid to admit their sweet preference. Angry Orchard drinkers, however, embrace the sweetness. While many brands use sweetness that is far too cloying, the natural sweetness … Continue reading “Angry Orchard offends onlookers with “S” word”
This year, working from home has become the new norm, and the ability to stay connected virtually has allowed people to pull off new and inventive ways of achieving what was previously unimaginable. That is the ingenuity taking center stage in the Xfinity 2020 holiday campaign created by advertising agency Goodby Silverstein & Partners (GS&P). … Continue reading “Steve Carell is stressed Santa in Xfinity’s holiday film”
It’s impossible to hate on a spot that includes a Soul Train line. Truly Hard Seltzer has dropped a brand new campaign, calling on drinkers to be their original and flavorful selves and never letting anyone stand in their way. Dubbed “Live Truly,” the two spots deliver color, life and energy to hard seltzer drinkers … Continue reading “Truly Hard Seltzer brings the flavor in new campaign”
