To celebrate that love of chips and dip and everything people love to do with their friends, Tostitos has launched a new campaign, “For the Love of Chips and Dip and…” and are teaming up with comedic duo Kate McKinnon(SNL, Ghostbusters) and Dan Levy (Schitt’s Creek).
Whether it’s doing karaoke and getting the lyrics wrong or analysing plot holes in bad movies, when a couple of friends gathers with Tostitos chips and dips, fun moments are bound to happen, and Kate and Dan aim to put a spotlight on those moments within a moment that make them memorable.
As a part of the campaign, created by Goodby Silverstein & Partners, Tostitos celebrates the quirky ways the friends connect with one another, with the launch of its spiciest chip yet — Tostitos Habanero. Seasoned with real habanero pepper, the new chips offer a pop of spice in the fan-favorite bite-size shape.
Kate and Dan share their takes on Tostitos Habanero’s level of spice — one-upping each other as good friends would with more and more hilarious descriptions of the new chip, in ways only these two comedic stars can. Watch below:
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“Tostitos ambition is to fuel togetherness and help bring people closer to those they love by telling the stories of connections friends share and things they love to do together,” said Anya Schmidt, senior director of marketing, Frito-Lay North America. “This new campaign with Kate McKinnon and Dan Levy showcases some of the ways that these moments are made, all while enjoying Tostitos chips and dip.”
Kate and Dan will also star in a second commercial for Tostitos that illustrates their own funny and memorable moments together.
The Tostitos commercial, which begins airing on television and online on April 3rd, showcases the all-too-relatable experience of debating with a friend — through facial expressions, body language and Tostitos that only close friends can recognize — over who needs to tell the new guy that he has a salsa stain on his shirt. The theme is meant to celebrate the unspoken bonds that only true friends have.
Fans are invited to join in on the Tostitos fun through an interactive Snapchat lens, creating an opportunity for them to ‘one-up’ their friends, just like Dan and Kate. Fans can access this lens on Snapchat beginning April 6th.
The new spot debuts this weekend.
CREDITS:
CLIENT: Frito Lay
- BRAND: Tostitos
- CMO: Rachel Ferdinando
- SVP, MARKETING COMMUNICATIONS: Tina Mahal
- SENIOR DIRECTOR, MARKETING COMMUNICATIONS: Anya Schmidt
- DIRECTOR, MARKETING COMMUNICATIONS: Hana Golden
- BRAND MANAGER: Lauren Niculescu
- MARKETING MANAGER, CONSUMER INSIGHTS: Nityam Khanna
AGENCY: Goodby Silverstein & Partner
- CHIEF CREATIVE OFFICER: Margaret Johnson
- CREATIVE DIRECTOR: Eamonn Dixon
- CREATIVE DIRECTOR: Stefan Copiz
- ART DIRECTOR: Ben McCarthy
- COPYWRITER: Sebastian Housden
- ART DIRECTOR: Jelena Kolomejac
- COPYWRITER: Sydney Lindsey
- MANAGING PARTNER: Brian McPherson
- GROUP ACCOUNT DIRECTOR: Meredith Williams
- ACCOUNT DIRECTOR: Clark Gieseke
- ACCOUNT MANAGER: Amanda Charney
- ACCOUNT MANAGER: Andrew Betoff
- PARTNER, HEAD OF BRAND STRATEGY: Bonnie Wan
- PARTNER, HEAD OF COMMUNICATION STRATEGY: Christine Chen
- GROUP BRAND STRATEGY DIRECTOR: Ralph Paone
- SENIOR BRAND STRATEGIST: Ida Persson
- SENIOR COMMUNICATIONS STRATEGIST: Drew Forrest
- SR. RESEARCH & ANALYTICS STRATEGIST: Ian Heath
PRODUCTION COMPANY: Moxie Pictures
- DIRECTOR: Martin Granger
- DIRECTOR OF PHOTOGRAPHY: Jonathan Freeman
- PRODUCER: Matthew O’Shea
- VP/EXECUTIVE PRODUCER: Karol Zeno
- HEAD OF PRODUCTION: Jodi Fisher
EDIT: EXILE
- EDITOR: Katie Turinski
- ASSISTANT EDITOR: Brad Dupuie
- EXECUTIVE PRODUCER: CL Kumpata
- HEAD OF PRODUCTION: Jennifer Locke
- PRODUCER: Catherine Liu
COLOR: The Mill
- COLORIST: Paul Yakono
- SENIOR COLOR PRODUCER: Denise Brown
- COLOR ASSIST: Gemma Parr
- COLOR ASSIST: Logan Highlen
VFX/FINISHING: The Mill
- EXECUTIVE CREATIVE DIRECTOR: Chris Knight
- VFX SUPERVISOR: Gareth Parr
- 2D ARTIST: Yukiko Ishiwata
- 2D ARTIST: Kevin Diaz
- EXECUTIVE PRODUCER/MANAGING DIRECTOR: Anastasia von Rahl
- PRODUCER: Valentina Cokonis
- PRODUCTION COORDINATOR: James Panetta
SOUND DESIGN AND MIX: Lime
- AUDIO MIXER: Sam Casas
- EXECUTIVE PRODUCER: Susie Boyajan
- SENIOR PRODUCER: Kayla Phungglan
