Translation, LLC wins Grandy for Beats By Dre

Beat by Dre from Translation took the Grandy)

The Andy Awards announced their winners on April 12 and Translation, LLC, McCann and McCann Health were the big winners. New York-based Translation won the Grandy for Idea for the 2:00 minute spot “You Love Me” for Beats By Dre.

Starring Naomi Osaka, Lil Baby, Bubba Wallace, and Janaya Khan and narrated by Tobe Nwigwe, the spot unpacks the question, “You love Black culture, but do you love me?”

Defiantly directed by Melina Matsoukas (Queen & Slim) the winning film contrasts the ways in which black music, style and culture are depicted within society against everyday experiences of inequality and racism.

“Love me or not, we love each other deeply,” artist Tobe Nwigwe declares alongside clips of black families and communities, highlighting the joy experienced by black people in spite of their unique experiences of oppression.

By highlighting the everyday beauty and rich diversity of their culture, the spot inspires and unifies not only Black youth but every race. Watch the Andy winning film below:

McCann took home the Andy for Bravest , Reset, Idea and Craft for Mastercard’s “True Name” effort.

Mastercard created True Name, for the sole purpose of allowing Trans and Non-Binary individuals display their chosen name on their cards.

The Andy winning campaign has been talked about since Mastercard announced it during World Pride in New York City in June 2019, with an emotional video featuring real people struggling with validating their identity while shopping. Watch below:

After the tragic shooting at Marjory Stoneman Douglas High School in Parkland, Florida in 2018, Manuel and Patricia Oliver launched Change the Ref in memory of their son Joaquin and his 16 peers that senselessly lost their lives.

Change The Ref (CTR), was formed to empower young people, giving them the tools they need to be empowered to make changes to critical issues that affect our nation, through education, conversation, and activism.

When the 2020 election was upon us, Change the Ref and McCann Health, launched an initiative to encourage young people to get out the vote. “The Unfinished Votes” leverages AI technology to bring Joaquin back to life digitally to ask people to “finish” the vote he was never able to cast, as this would have marked Joaquin’s first vote in a presidential election.

In the launch film for the campaign, Manuel and Patricia, alongside their late son, recruit voters to replace the ballots of gun violence victims.

Other big Andy winners included, FCB Chicago and New York, BBDO New York, GUT, Goodby Silverstein and Partners and Wieden+Kennedy.

For a full list of Andy Award winners click here.