As we close out Earth Month, FedEx launches its latest sustainability marketing effort, themed “Priority Earth,” with the support of musical legend and recognized environmentalist, Willie Nelson. FedEx has always
How do you launch a movie-themed scratch-off game for the New York Lottery? With the same approach a film studio premiering a movie in Hollywood would take, of course, beginning
After a year of hardship due to Covid-19, we’re finally seeing the light at the end of the tunnel with the recently released vaccine. So FedEx, one of the largest
March roared in like a lion—with giant cats scaling buildings in London—and left with a trail of unforgettable campaigns that dared to be bold, bizarre, and brilliantly human. This month,
Luggage and lifestyle brand Away has teamed up with creative agency American Haiku to launch a new campaign that reimagines the meaning of travel. Titled “Travel Changed Me,” the campaign
To align its evolving identity with a purpose-driven vision, Nuveen, the global investment manager of TIAA, has launched a new brand platform titled “Invest Like the Future is Watching.” The
Jimmy Buckets just got a new co-star—and it’s 100% baked with absurd confidence. In Cheez-It’s newest campaign from Fallon, the NBA’s boldest baller, Jimmy Butler, links up with the brand’s
The Association of Independent Commercial Producers (AICP) has officially released the shortlists for its 2025 slate of juried competitions: the AICP Show: The Art & Technique of the Commercial, the
A newly released WGA Writer Employment Snapshot paints a sobering picture of the current state of employment for writers in film and television, confirming what many in the industry have
As Yellowjackets continues to dominate the cultural conversation with its chilling blend of psychological horror and nostalgic mystery, one eerie element remains as essential as the show’s cryptic storyline: the
Once upon a time, before playlists and streaming services ruled the world, the album cover was more than just packaging—it was a bold visual statement, a portal into the artist’s
The powerful and long-overdue story of Ilon Specht, the trailblazing female copywriter behind L’Oréal Paris’s iconic slogan, Because I’m Worth It, is finally reaching audiences worldwide. The Final Copy of
Reel 360 News’ Reel Black List is more than just a month-long celebration—it’s a commitment to recognizing the impact of Black professionals in advertising, film, TV, music, radio, and media every
Reel 360 News’ Reel Black List is more than just a month-long celebration—it’s a commitment to recognizing the impact of Black professionals in advertising, film, TV, music, radio, and media every
The 2025 Writers Guild Awards, hosted by the Writers Guild of America East (WGAE) and Writers Guild of America West (WGAW), took place tonight, honoring the best in writing across
From the What the f**k Dept – In a move that has left many in disbelief, Kanye West, now known as Ye, aired a Super Bowl commercial promoting his Yeezy
I know this might go against general sentiment, but I’m officially over the mindless insertion of celebrities in Super Bowl commercials. Over the past several years, it feels like these
The 27th Costume Designers Guild Awards celebrated the best in film, television, and short-form costume design on Thursday evening, with Paul Tazewell’s dazzling work on Wicked and Lisy Christl’s meticulous
Consider the Reel 360 News blown away. There are spots we like. Spots we love and then there is the creative Netflix delivered yesterday. Mind blown. We weren’t ready! Netflix’s
The recent wildfires that have devastated Los Angeles have brought not only physical destruction but also intensified challenges for the city’s struggling film and television industry. With over 12,000 structures
