Justin Kramm is turning the chaos of modern content into a new agency proposition. The Cannes Grand Prix-winning creative director has launched Shitshow Creative, a global collective of comedians, filmmakers, and designers built to help mission-driven brands create stories people actually want to watch.
The Fort Lauderdale-based agency is positioning itself around a simple promise: comedy, culture, and conscience can drive business results. Or, as Kramm puts it, “Turn LOL into ROI with no BS.”
Kramm’s career includes global work for Nike, Red Bull, Intel, and Microsoft. His awards include a 2005 Cannes Grand Prix Cyber Lion for Comeclean.com, a 2013 Cannes Bronze Film Lion for Logitech, Clio wins, and One Show recognition. He was also the sole writer nominated for a Webby Award for Best Writing in Film and Video for Save Our Snowmen, competing against the full writing staff of HBO’s Last Week Tonight with John Oliver.
But Kramm is also framing Shitshow Creative around measurable impact, not just awards hardware. His past campaigns have generated more than $1 million in donations for the Living Seawall, driven a 60 percent increase in sales for a Toyota vehicle launch, and produced a 70 percent spike in carbon credit sales for Cool Effect.
The agency is currently working with the George Romero Foundation, as well as clients in skincare, tech, luxury travel, fine art, and nonprofit fundraising. “The line I keep coming back to is ‘Turn LOL into ROI with no BS,’” Kramm said. “Big brands are using AI to cut costs. Small businesses are finally investing in themselves for the first time. This industry has it backward. Comedy, real storytelling, cultural instinct, that’s what AI can’t replace, and that’s what we do.”
The launch arrives as brands continue to chase attention in a marketplace flooded with automated content, creator formats and AI generated creative. Kramm sees brand-backed entertainment as the shift that many companies are still not prepared for. His belief is that audiences no longer want brands simply borrowing from culture. They expect brands to participate in it, contribute to it, and earn their place in the feed.
That is where Shitshow Creative is planting its flag.
The agency’s long-term vision is a community-driven platform where fans do more than watch branded entertainment. They can help create it, shape it, and vote on what gets made next.
For Kramm, the opportunity is not to make advertising that looks less like advertising. It is to make branded work with enough humor, story, and cultural instinct that audiences choose to spend time with it.
In a world where more content is being produced faster than ever, Shitshow Creative is betting that the most valuable thing a brand can make is still the hardest to automate: something people actually care about.
Reel 360 wishes Justin the best of luck with his Shitshow.
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