After a year of hardship due to Covid-19, we’re finally seeing the light at the end of the tunnel with the recently released vaccine. So FedEx, one of the largest delivery services in the world, is doing its part to help by pitching in to deliver the vaccines – the first step to getting back to life like before.
Hopeful for the future, our friends at BBDO New York – longtime creative agency for FedEx – has created ‘Moving Forward’ which captures the anticipation and moments that the delivery of the vaccines will enable. The film works backwards, reversing the life we’ve all missed, tracing it to FedEx and its monumental efforts to deliver when it matters most.
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The film is the first to bring to life the company’s new brand positioning, ‘Where now meets next’. Delivering vaccines was a key opportunity to highlight how FedEx is always innovating to stay ahead of its customers’ changing expectations.
The integrated campaign will run across broadcast, online video and social media placements across sport, entertainment and news properties.
CREDITS:
CLIENT: FedEx
- VP, BRAND EXPERIENCE MARKETING: Monica Skipper
- DIRECTOR, ADVERTISING & MARKETING COMMUNICATIONS: Jeff Maddock
- MANAGER, ADVERTISING: Lisa Tarjan
- SENIOR ADVERTISING ANALYST: Joana Clayton
AGENCY: BBDO New York
- CHIEF CREATIVE OFFICER, WORLDWIDE: David Lubars
- EVP, EXECUTIVE CREATIVE DIRECTORS: Greg Ketchum and Tom Godici
- SVP, SENIOR CREATIVE DIRECTOR: Greg Gerstner
- VP, CREATIVE DIRECTOR: Banks Noel
- ASSOCIATE CREATIVE DIRECTORS: Karen D’Souza and Rich Fiset
- PROJECT MANAGER: Nick Vitale
- SVP, GROUP EXECUTIVE PRODUCER: Alex Gianni
- SENIOR MUSIC PRODUCER: Julia Millison
- SVP, PRODUCTION SERVICES DIRECTOR: Jessica Nugent
- VP, BUSINESS AFFAIRS: Kathleen Bannon
- ASSOCIATE ART PRODUCER: Lizzy Lehn
- EVP, SENIOR ACCOUNT DIRECTOR: Josh Steinman
- VP, ACCOUNT DIRECTOR: Miranda Hardy
- ACCOUNT MANAGER: Christian Martinez
- ACCOUNT EXECUTIVE: Caroline Schwartz
- VP, GROUP PLANNING DIRECTOR: Zach Kula
- SENIOR PLANNER: Alexandra Britt
EDIT: Friendshop!
- EDITOR/PARTNER: Ben Suenaga
- EDITOR: Michael Distelkamp
- MANAGING DIRECTOR: Melissa Mapes
- PRODUCER: Laura Shackleford
- ASSISTANT EDITOR: Molly Gandor
TELECINE/COLOR COMPANY: Color Collective
- TELECINE ARTIST: Alex Bickel
- COLOUR ASSIST: Alex Jimenez
- PRODUCER: Claudia Guevara
CONFORM / FINISH COMPANY: Friendshop!
- CONFORM FLAME: Mario Caserta
- PRODUCER: Laura Shackleford
- GRAPHIC DESIGN COMPANY: Friendshop!
- MOTION GRAPHICS: Rebecca Bolde
MUSIC COMPANY: Music and Sound design by Halo Music and Sound
- COMPOSER: Seth Olinsky
- PRODUCER: Peter Gannon
- SOUND DESIGN: Gus Koven
MIX & RECORD COMPANY: Sound Lounge
- ENGINEER: Tom Jucarone
- PRODUCER: Lauren Mullen
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SOURCE: BBDO
