Bright will report directly to Chief Creative Officer, Liz Taylor, and will be responsible for creative leadership across a diversity of brands including Humana, Renew Life, Liquid Plumbr, Pine-Sol, and Glad.
And there it is — the headline I’ve been waiting to write forever. The new “Reel Ad of the Week” goes to FCB Chicago for their very funny Liquid Plumr spot titled, “There’s a Plumr in all of us.”
Set to the finger popping tune of Rosemary Clooney’s, Too Marvelous for Words, we watch various folks ranging from a cute old couple swimming to a bowler and firefighter, all doing their thing… while displaying a little plumber’s crack!
A 30-SECOND SPOT, “Our Bar” from FCB and produced by Radical Media for Michelob ULTRA — the fastest growing beer brand in the U.S. — bowed on Sunday’s Super Bowl.
The spot used real people to demonstrate Michelob ULTRA’s commitment to support and celebrate authentic fitness communities. From training to run clubs to spin classes, “Our Bar” depicts the new social fitness reality that fitness and enjoying beer can go hand in hand: you can work out, and then go out.
Today, Anheuser-Busch (A-B) unveiled its mega-charged advertising strategy honed from decades of experience as one of the Super Bowl’s most creative and iconic advertisers. The strategy prioritizes connecting with beer drinkers and fans wherever they are and will show up within the game itself via the traditional ads fans have come to expect, as well … Continue reading “A-B reveals starting line-up for Super Bowl”
Coed Studios, a boutique production and post house launched by directors Haley Geffen and Sam Stephens and Managing Director Damijan Saccio, has expanded its directorial roster with four new additions, giving the company added depth and versatility while adding unique creative perspectives to its culture. The cast of talents joining the company includes directors Blythe … Continue reading “Coed Studios expands director roster”
The One Club for Creativity has announced the top global creatives who will serve as judges for The One Show 2023, now celebrating its 50th year. Nearly 300 leading creatives from 40 countries will judge work from around the world. Juries are still being assembled, a sampling of the gender-balanced jury to date includes global creative leaders such as: Tina … Continue reading “One Club announces jury for 2023”
Ed Han, the former agency creative director turned film director, has joined the roster of Quriosity Productions. He brings with him a great eye for everything from lifestyle to automotive spots, as well as a deep understanding of the power of brands and what clients are looking for when they undertake new campaigns. Han’s signing … Continue reading “Director Ed Han joins Quriosity Productions”
Trailblazing production company Invisible Collective is proud to announce the signing of award-winning director and DP Justin Jeffers for exclusive commercial representation in the U.S. This collaboration marks the first-ever signing for Jeffers, a rising talent out of Seattle known for a style that grounds Black community expression in place—be it jutting city architecture or … Continue reading “Director Justin Jeffers joins Invisible Collective”
Where do abandoned ideas go, and why do they go there? Smartsheet offers the surprising answer in a playful new campaign, created by creative & strategic brand firm John McNeil Studio (JMS). Long used as an effective solution for project management, Smartsheet found itself losing ground to a slew of cheap and colorful competitors. Looking … Continue reading “Smartsheet visits where great ideas go in new creative”
Production company REVERSE has signed Cali Bondad for US commercial representation. As an Asian-American director, her unique lens is grounded in character-driven storytelling, influenced by her mixed ethnic background, her training as an editor, and her agency background. Bondad has already wrapped three campaigns under the REVERSE banner for Sparklight via Team One, Cox Business … Continue reading “REVERSE welcomes Free the Bid Director”
Cannes Lions announced the winners of the Brand Experience & Activation Lions, Innovation Lions, Mobile Lions, Creative Effectiveness Lions, Creative Strategy Lions, Creative Commerce Lions and Creative Business Transformation Lions in the third Awards Show of the week, live from Cannes, France. In the Brand Experience & Activation Lions, honoring creative, comprehensive brand-building through experience … Continue reading “Cannes Lions: Day Three Winners Announced”
Cannes Lions announced its second day of winners in a live Awards Show in Cannes, France. Winners in the Industry Craft Lions, Digital Craft Lions, Film Craft Lions, Design Lions, Entertainment Lions, Entertainment Lions For Music and Entertainment Lions for Sport were all announced. The Film Craft Lions, celebrating onscreen artistry, received 1,711 entries. The jury … Continue reading “Cannes Lions: Day Two Winners Announced”
Eight high-scoring entries in The One Show 202 have been named finalists for the prestigious One Show CMO Pencil award, honoring the marketer behind the work that had the most impact on a brand’s business from the past year. The honor is unique for The One Show in that all of its other awards are given to agency or … Continue reading “8 finalists announced for One Show CMO Pencil”
Carl Sundemo’s work has been called ”stupid ideas presented in a serious way,” and over the years he has built an oppressive interest for how crafted film worlds can be used in unusual ways. His films often play with known genres and troupes in advertising and other narratives, to great comedic effect. As an ad … Continue reading “Carl Sundemo joins Epoch Films directorial roster”
Bumble has launched a campaign to raise awareness of the ‘Romance Gap’ – the discrepancy in behavior expected from men/masculine-presenting and women/feminine-presenting people when dating and in relationships. Bumble’s research shows that of those surveyed by YouGov across key European countries, 52% state that society expects men to take the lead in relationships. A third … Continue reading “Bumble empowers people to challenge ‘Romance Gap’”
Design-centered animation and content creation studio Hue+Cry, has announced its new partnership with creative management company Hustle for East Coast representation. Hue+Cry, led by executive producer Scott Friske and creative director Matt Darnall, will work closely with Andrew Michaeloff, partner at Side Hustle, which is part of the Hustle bicoastal network led and founded by … Continue reading “Hue+Cry has Side Hustle on the East Coast”
They made us laugh. They made us love. They made us sing. They made us cry. They made us think. Some entertained. Some were just there when we needed them. Some showered us with their creativity. Others, some made us think differently. All in all, the people whom we lost in 2021 made some sort … Continue reading “2021 in Review: Celebrating those who left us”
Some of the words which come to mind when describing 2021 include frustrating, maddening, wow (in a bad sense), terrifying, astounding, and wow again in a very good sense. When we left 2020 our outlook was hopeful. We knew this would be the year that we became vaccinated against an insidious Coronavirus disease that had … Continue reading “2021 in Review: The biggest stories of Reel 360”
The One Club for Creativity has announced the prestigious list of global creative leaders from around the world who will serve as judges for The One Show 2022. Nearly 400 top creatives from 48 countries will judge The One Show this year. A sampling of the diverse, gender-balanced jury includes: Doug Alves, design lead, Airbnb San Francisco, Design Daniel Barak, … Continue reading “One Club announces Diverse Juries for 2022”
The One Club for Creativity has announced the diverse group of top creative leaders who will serves as jury chairs for the ADC 101st Annual Awards, one of the world’s longest-running and most prestigious global competitions celebrating excellence in craft and innovation in all forms of design and advertising. This year’s jury chairs include: Advertising: Alexander Kalchev, CCO, DDB Paris … Continue reading “The One Club announces Jury Chairs for 101st ADC Awards”