The prestigious AICP Awards has announced the Shortlists for its three competitions: The AICP Show: The Art & Technique of the Commercial, the AICP Next Awards, and the AICP Post
DIRECTV’s latest campaign extension, “Bird Ballparks,” is an imaginative collaboration with legendary pitcher Randy Johnson and offers a fun and unexpected twist on the brand’s ongoing “For The Birds” campaign,
Editor’s Note: Welcome to “Reel Women,” our annual tribute to dynamic women in creative industries. For the month of March, let us introduce you to some very special women like Quality Meats Managing Director,
Editor’s Note: Welcome to “Reel Women,” our annual tribute to dynamic women in creative industries. For the month of March, let us introduce you to some very special women like EP/Head of Business Development
DIRECTV is making a splash with its latest campaign titled “For The Birds,” showcasing the innovative DIRECTV Gemini device and featuring two disgruntled pigeon spokebirds voiced by Golden Globe-winning actors
At the 2024 Directors Guild of America (DGA) Awards ceremony, held on Saturday night, celebrated filmmaker Christopher Nolan clinched the top honor for his historical epic Oppenheimer, marking his first
Multi-faceted creative production studio LOBO has announced the promotion of Su Constantine to the position of Executive Producer, marking a significant milestone in the company’s leadership and creative direction. Constantine’s
In Apple’s newest commercial for the iPhone 15 Pro, longer battery life takes center stage, but not without evoking a sense of longing from an unexpected source—a power outlet. Directed
In a delayed ceremony due to Hollywood strikes, Apple’s acclaimed accessibility spot, “The Greatest,” secured the 2023 Emmy Award for outstanding commercial on Sunday night. The ceremony, postponed by four
Some people love Apple. And some people hate Apple. For 2023, the Reel 360 News Team fell on the love side as the brand has been crowned as Reel 360
Professor Adrian Bejan presents an argument based on the physics of neural signal processing. He hypothesizes that, over time, the rate at which we process visual information slows down, making
In keeping with its trademark minimalist approach, Apple has launched a holiday campaign featuring billboards that showcase the iconic white bags associated with its products, adorned with holiday bows. Titled
Chris Beresford-Hill, formerly the President of North American Advertising at Ogilvy, is set to make a notable return to Omnicom’s BBDO, where he will assume the role of Chief Creative
We all have those projects that we plan to do and, months or a year later, we still are planning to do them. Now, BEHR Paint has initiated the “BEHR
In a strategic move to bolster its creative force, 72andSunny has enlisted the talents of Juliana Cobb, former Executive Creative Director at Droga5, as the Executive Creative Director for its
Apple’s holiday film, “Fuzzy Feelings,” continues the tech giant’s tradition of blending the physical and digital worlds through compelling storytelling and music. The four-minute ad, directed by Hungry Man’s Lucia
Mother in New York has made an exciting announcement as it welcomes seven new individuals to its creative department for the year 2023. This expansion includes the appointment of Gustavo
Halloween is creeping up on us once again, and like clockwork, brands are jumping on the spine-chilling bandwagon with their marketing campaigns, products, and stunts, ranging from endearing to interactive
There are some agencies and brands who talk a good game about being progressive in their approach to branding. But the creative work never quite gets there. Then there are
Are you ready for a spooktacular Halloween season? Jack in the Box certainly is, and they’ve cooked up some spine-tingling surprises to make this October a frightfully delicious month. Jack
