Groupon taps TBWA\Chiat\Day NY

2+ Chicago-based Groupon, a global leader in local commerce, has selected TBWA\Chiat\Day New York—part of Omnicom Group—as its creative agency of record to help the company continue transforming its business into an experiences marketplace that helps people enrich their lives by discovering more of the world around them. The agency will partner with Groupon to develop a … Continue reading “Groupon taps TBWA\Chiat\Day NY”

TBWA\Chiat\Day helps Watts celebrate ‘Ramsgiving’

1+ For Thanksgiving, TBWA\Chiat\Day Los Angeles and the LA Rams have released a moving film that pays tribute to the Watts Rams Youth Football Program and celebrates the unity and hope they have created. And it’s without a doubt our “Reel Ad of the Week.” The LAPD and the Watts community have endured strife, conflict … Continue reading “TBWA\Chiat\Day helps Watts celebrate ‘Ramsgiving’”

TBWA\MAL names Stefanowicz Chief Com Officer

1+ TBWA\Media Arts Lab, the global creative agency dedicated to Apple, today announced the appointment of Marianne Stefanowicz as the agency’s first Chief Communications Officer. Reporting directly to TBWA\Media Arts Lab Global President Katrien De Bauw in the Los Angeles headquarters, she will be responsible for all internal and external communications, with an emphasis on … Continue reading “TBWA\MAL names Stefanowicz Chief Com Officer”

TBWA\Chiat\Day revs up for mobile version of Mario Kart

1+ Let me just say, I love this spot. Few video games have spanned generations where an adult can feel like a child again. But that’s Nintendo’s Mario Kart Tour. And I sure used to love me some Rainbow Road raceway. Still do. To kick off pre-registration for Mario Kart Tour, the soon to be … Continue reading “TBWA\Chiat\Day revs up for mobile version of Mario Kart”

TBWA\Media Arts lead Emmy commercial nominations

3+ Yesterday, the Television Academy announced its nominees for the 71st Emmy nominations. TBWA\Media Arts Lab, with two Apple spots, leads all agencies nominated for 2019 Outstanding Commercial noms. The other brands are Netflix, Nike and nonprofit Sandy Hook Promise. This year, Apple is nominated for “Make Something Wonderful” from the Behind the Mac campaign … Continue reading “TBWA\Media Arts lead Emmy commercial nominations”

McDonald’s moves McCafé project to TBWA\Chiat\Day

2+ That didn’t take long. When Reel Chicago first reported in 2017 that McDonald’s was consolidating its account at newly formed Omnicom agency, We Are Unlimited, the team wondered how long would it take the brand to move one (just one) assignment to another agency. It’s nothing against We Are Unlimited, the REEL Team loves … Continue reading “McDonald’s moves McCafé project to TBWA\Chiat\Day”

TBWA\Worldwide honored with 2 Grand Prix at Cannes

3+ 21 agencies across the collective won Lions, with TBWA\Africa and TBWA\Hunt\Lascaris, TBWA\Paris, TBWA\RAAD, TBWA\Santiago Mangada Puno winning Gold. TBWA\Worldwide has reported that the global network delivered one of its best performances in years at the Cannes Lions International Festival of Creativity, winning Gold or higher in 10 distinct categories and bringing home a total … Continue reading “TBWA\Worldwide honored with 2 Grand Prix at Cannes”

TBWA\India awarded “Health Grand Prix for Good” at 2018 Cannes

2+ A campaign that was described by by one Cannes jury president as a kind of ‘cure of paralysis, has been awarded the Health Grand Prix for Good Cannes Lions Festival of Creativity. TBWA\India’s “Blink to Speak” is believed to be the first eye language guide made in India to help the paralysed interact without … Continue reading “TBWA\India awarded “Health Grand Prix for Good” at 2018 Cannes”

TBWA\Chiat\Day NY Taps vet Al Merry for ECD role

4+ (NEW YORK – 9 May 2018) TBWA\Chiat\Day New York announced that Al Merry will join the agency as Executive Creative Director later this month. Merry is an award-winning creative director, and an eight-year veteran of Wieden+Kennedy, where he held creative posts in London, New York and Amsterdam. At TBWA\Chiat\Day New York, he will lead … Continue reading “TBWA\Chiat\Day NY Taps vet Al Merry for ECD role”

Squeak E. Clean taps Michael Gross as Los Angeles ECD

1+ Global creative audio network Squeak E. Clean Studios has tapped Michael Gross (MG) as Executive Creative Producer out of its Los Angeles studio. In addition to overseeing work from Squeak E. Clean Studios’ West Coast office, MG will collaborate with the company’s talented team of producers, creative directors and artists to continue to bolster … Continue reading “Squeak E. Clean taps Michael Gross as Los Angeles ECD”

Russo Brothers’ Bullitt and Directors Bureau unite

1+ The Directors Bureau and Bullitt have joined forces to create a larger filmmakers’ collective to provide a broader array of storytellers for branded content and commercial campaigns. Bullitt is a filmmakers collective and creative studio situated at the nexus of entertainment and advertising. Founded by The Russo Brothers, Justin Lin, and Todd Makurath, Bullitt … Continue reading “Russo Brothers’ Bullitt and Directors Bureau unite”

David&Goliath makes leadership moves

3+ David&Goliath announced today the appointment of Blake Winfree as Chief of Social Impact and promotes D&G veteran Ben Purcell from Executive Creative Director to Chief Creative Officer in a move to expand the agency’s purpose-driven footprint by establishing a creative impact hub dedicated to inspiring greater social responsibility and sustainable impact within the industry, … Continue reading “David&Goliath makes leadership moves”

22Squared hires EP Zamile Vilakazi, promotes others

1+ As part of its agency-wide expansion, 22Squared, an independent creative & media company that counts national brands like Baskin-Robbins, NAACP Atlanta Chapter, the Ad Council, Advent Health and Publix Super Markets as clients, welcomes production powerhouse Zamile Vilakazi as its head of production. The company has also promoted Janis Middleton to SVP, executive director of Multicultural & … Continue reading “22Squared hires EP Zamile Vilakazi, promotes others”

Cartwright adds four creative leaders to team

1+ Fast-growing start-up agency Cartwright is adding to its  team with the hire of four proven creative leaders from a variety of agencies in new roles. Joining Cartwright as Creative Directors are Thiago Gripp and Suzanne Sherwood. In addition, the agency has hired Taylor Whitelow as copy writer and Chelsea Ceasor as design and art director. … Continue reading “Cartwright adds four creative leaders to team”

2020 in Review: Our favorite advertising campaigns

2+ It’s hard to remember back in February 2020, when the Kansas City Chiefs bested the San Francisco 49ers in Super Bowl LIV and Parasite was winning Best Picture, no one was talking about COVID, the election and Black Lives Matter. We had no idea we were only a few weeks and months away from … Continue reading “2020 in Review: Our favorite advertising campaigns”

McCann Worldgroup makes a Powers move

1+ McCann Worldgroup today announced it has promoted Suzanne Powers to Global President McCann Worldgroup & CSO. Powers will expand her global responsibilities to drive the McCann Worldgroup brand and business both inside and outside the organization. This includes continuing to cultivate best-in-class work while driving the cultural and business transformation necessary to modernize all of the offerings for clients … Continue reading “McCann Worldgroup makes a Powers move”

Apple TV+ goes for thoughtful binge-watchers

1+ The weather outside may be getting frightful, but Apple TV+ reckons its lineup is pretty delightful. The streamer has just launched a new campaign, created by TBWA\MediaArtsLab, drawing attention to its like of Apple Originals films and TV shows to tempt viewers caught in the streaming wars over  to their side. Focusing on the … Continue reading “Apple TV+ goes for thoughtful binge-watchers”

Omnicom agencies win big at Asia Agency of Year Awards

1+ Omnicom agencies continued their tradition of delivering outstanding creativity and effectiveness by winning 77 awards across five key regions (Australia/New Zealand, Japan/Korea, South Asia, Southeast Asia and Greater China) in the 2020 Campaign Asia Agency of the Year Awards. Most notably, the group’s creative agency TBWA took home two top Network Awards, winning both Creative Network of the Year … Continue reading “Omnicom agencies win big at Asia Agency of Year Awards”

Jameson Irish Whiskey serves up ‘Lost Barrel’

1+ In this horrible year of 2020, we need whiskey more than ever. And the Reel 360 team does love Jameson Irish Whiskey on the rocks. If there were ever a year that needed the spirit of John Jameson, the founding father of the world’s best-selling Irish whiskey, it’s this one. Which is why, 240 … Continue reading “Jameson Irish Whiskey serves up ‘Lost Barrel’”

Havas names Claire Telling as Chief People Officer

1+ With an ambition to build the best, most modern recruiting capability in the industry, Havas Creative North America has appointed Claire Telling, former CEO of global executive search firm Grace Blue North America, as Chief People Officer (CPO), a new position within the network. Telling brings 23 years of experience helping leaders of some … Continue reading “Havas names Claire Telling as Chief People Officer”