TBWA has today released a global study on the Future of Creative Work, revealing how creative talent feels about the state of the workplace, and what companies can do to make it better for employees. Compared with the general employee benchmark, creative talent are significantly less likely to be satisfied with their work/life balance (55%, … Continue reading “Cannes Lions: TBWA study reveals creatives feel burnt out”
Today, TBWA\Chiat\Day New York announced the appointment of Rori DuBoff as Chief Innovation Officer. With more than 20 years of work in experience design and business strategy, DuBoff will be responsible for driving innovation within TBWA\Chiat\Day New York, helping the agency’s clients architect their total brand experience and harness industry disruption, while evolving the agency’s own practices … Continue reading “TBWA\Chiat\Day New York hires Rori DuBoff”
The judges’ work is done, the Curatorial Committee has weighed in and now the finalists have been unveiled, as the 2022 AMP Awards for Music & Sound has published its Shortlist on LinkedIn. Winners will be revealed and celebrated with a live, in-person awards gala set for Tuesday, May 24 at Sony Hall in New … Continue reading “Human, TBWA\Media Arts Lab lead AMP Awards 2022 shortlist”
TBWA\Worldwide was today named 2022 Network of the Year by Ad Age, a global media brand that publishes news, analysis, and data on marketing and media. TBWA was recognized for its ability to create work that extends beyond traditional advertising, following an exceptionally strong business year across a wide range of global markets and its ability … Continue reading “Ad Age names TBWA 2022 Network of the Year”
TBWA\Chiat\Day New York has announced the appointment of Amy Ferguson as Chief Creative Officer. For Amy, who began her career at the agency, the elevation is the culmination of a 17-year ascent within the industry to assume creative leadership of the agency’s full roster of clients, which includes Abbott, Hilton, Mayo Clinic, MTN DEW, Nissan, … Continue reading “TBWA\Chiat\Day elevates Amy Ferguson to CCO”
It’s a long title, but worth it. TBWA\Worldwide announced the appointment of Ben Williams as global chief creative experience officer. Williams joins the TBWA collective to set the vision for TBWA’s global creative product, unlocking the power of creativity to push the boundaries of brand experience. Williams joins from R/GA, where he was responsible for driving the … Continue reading “TBWA appoints Ben Williams as Global Chief Creative Experience Officer”
Grounded in creativity, TBWA\Chiat\Day NY has a foundational belief in Allyship and Equality. Recently, a Nashville-based employee brought the dehumanizing, degrading, and transphobic Bill 1182 to the agency’s Diversity, Equity and Inclusion Leads attention. This bill requires Tennessee businesses to add ‘warning’ signs to multi-stall bathrooms if they allow Transgender people to use the bathrooms … Continue reading “TBWA\Chiat\Day comes out in support of Transgender community”
TBWA\London has been awarded a Grand Prix in the Health and Wellness category at the Cannes Lions International Festival of Creativity for its #StealOurStaff campaign for BECO, a social enterprise that makes environmentally-friendly toiletries with an 80% visually impaired, disabled, or disadvantaged workforce. The campaign challenged other British businesses to steal its staff in order … Continue reading “Cannes Lions: TBWA\London wins Grand Prix in Health”
TBWA\Chiat\Day Los Angeles today announced the elevation of Erin Riley to Chief Executive Officer and Jen Costello (We like this name) to Chief Strategy Officer. The promotions follow a year of reckoning and transformation for the creative industry, during which TBWA\Chiat\Day LA met the challenges and saw exceptional growth in new business, with the agency recently winning including Discover, … Continue reading “TBWA\Chiat\Day: Leadership changes”
TBWA today announced that Nancy Reyes is being elevated to Chief Executive Officer of TBWA\Chiat\Day New York. With this promotion, Reyes expands her role and takes over full leadership of the agency from Rob Schwartz, who has been CEO since 2015. It’s the latest step in a steady rise since Reyes joined the agency in April 2016 as Managing Director, … Continue reading “Nancy Reyes elevated to CEO of TBWA\Chiat\Day”
Chicago-based Groupon, a global leader in local commerce, has selected TBWA\Chiat\Day New York—part of Omnicom Group—as its creative agency of record to help the company continue transforming its business into an experiences marketplace that helps people enrich their lives by discovering more of the world around them. The agency will partner with Groupon to develop a new … Continue reading “Groupon taps TBWA\Chiat\Day NY”
For Thanksgiving, TBWA\Chiat\Day Los Angeles and the LA Rams have released a moving film that pays tribute to the Watts Rams Youth Football Program and celebrates the unity and hope they have created. And it’s without a doubt our “Reel Ad of the Week.” The LAPD and the Watts community have endured strife, conflict and … Continue reading “TBWA\Chiat\Day helps Watts celebrate ‘Ramsgiving’”
TBWA\Media Arts Lab, the global creative agency dedicated to Apple, today announced the appointment of Marianne Stefanowicz as the agency’s first Chief Communications Officer. Reporting directly to TBWA\Media Arts Lab Global President Katrien De Bauw in the Los Angeles headquarters, she will be responsible for all internal and external communications, with an emphasis on global … Continue reading “TBWA\MAL names Stefanowicz Chief Com Officer”
Let me just say, I love this spot. Few video games have spanned generations where an adult can feel like a child again. But that’s Nintendo’s Mario Kart Tour. And I sure used to love me some Rainbow Road raceway. Still do. To kick off pre-registration for Mario Kart Tour, the soon to be launched … Continue reading “TBWA\Chiat\Day revs up for mobile version of Mario Kart”
Yesterday, the Television Academy announced its nominees for the 71st Emmy nominations. TBWA\Media Arts Lab, with two Apple spots, leads all agencies nominated for 2019 Outstanding Commercial noms. The other brands are Netflix, Nike and nonprofit Sandy Hook Promise. This year, Apple is nominated for “Make Something Wonderful” from the Behind the Mac campaign and … Continue reading “TBWA\Media Arts lead Emmy commercial nominations”
That didn’t take long. When Reel Chicago first reported in 2017 that McDonald’s was consolidating its account at newly formed Omnicom agency, We Are Unlimited, the team wondered how long would it take the brand to move one (just one) assignment to another agency. It’s nothing against We Are Unlimited, the REEL Team loves the … Continue reading “McDonald’s moves McCafé project to TBWA\Chiat\Day”
21 agencies across the collective won Lions, with TBWA\Africa and TBWA\Hunt\Lascaris, TBWA\Paris, TBWA\RAAD, TBWA\Santiago Mangada Puno winning Gold. TBWA\Worldwide has reported that the global network delivered one of its best performances in years at the Cannes Lions International Festival of Creativity, winning Gold or higher in 10 distinct categories and bringing home a total of … Continue reading “TBWA\Worldwide honored with 2 Grand Prix at Cannes”
A campaign that was described by by one Cannes jury president as a kind of ‘cure of paralysis, has been awarded the Health Grand Prix for Good Cannes Lions Festival of Creativity. TBWA\India’s “Blink to Speak” is believed to be the first eye language guide made in India to help the paralysed interact without speech. … Continue reading “TBWA\India awarded “Health Grand Prix for Good” at 2018 Cannes”
(NEW YORK – 9 May 2018) TBWA\Chiat\Day New York announced that Al Merry will join the agency as Executive Creative Director later this month. Merry is an award-winning creative director, and an eight-year veteran of Wieden+Kennedy, where he held creative posts in London, New York and Amsterdam. At TBWA\Chiat\Day New York, he will lead the … Continue reading “TBWA\Chiat\Day NY Taps vet Al Merry for ECD role”
Have you ever been uncomfortable when someone pops by your house and the walls are in need of some tlc? Does that voice we all hate in our heads start chipping away? Yeah. We’ve all been there. And Behr expertly taps into that insecurity in a humorous improv-based ad called, “Should’ve Used Behr” from TBWA\Chiat\Day … Continue reading “New Behr ad looks at “housebarrassment””
