He was the icon who coined, "Just Do It" for NIKE. Advertising legend Dan Wieden "did it" all and now he is gone. The creative leader behind NIKE’s famous "Just Do It" tagli...
Kraft Dressings is getting dressed up! As the brand unveils its new platform “Well Dressed,” the first brand campaign since 2016, and the biggest integrated marketing effo...
Today, Hotels.com unveiled its new creative platform, “Find Your Perfect Somewhere,” in a series of :30 ads that redefine the travel brand as a hotel matchmaker, not a dire...
Today, Michelob ULTRA unveiled a series of three star-studded Super Bowl commercials that ladder back to the brand’s belief, "It's Only Worth It If You Enjoy It." Michelob UL...
Today, as Bud Light NEXT hits store shelves across the country, the #1 beer brand in the industry is releasing its new Super Bowl commercial, which pays tribute to those cons...
Three breath-taking, emotional tours de force were awarded Grands Prix in the Cannes Film Lions on Friday. Lacoste's Crocodile Inside, through BETC Paris, Nike's You Can't Stop...
The One Club for Creativity has announced that entries from 53 countries have been selected by its global juries of top creative leaders as finalists for The One Show 2021....
As the “Mayo of Mayonnaise,” Kraft Mayo always celebrates mayo lovers. Now, the velvety smooth brand just tapped legendary “Mayo Man” (who you may remember ate straigh...
Ghetto Film School's new short film “What’s in a Name” amplifies GFS’s goal to give platforms to people whose stories are not always told and volume to voices often unh...
Nike’s latest film, The Toughest Athletes, captures the power and strength of women during one of the most transformative stages of their lives, pregnancy and early motherhoo...
For the 25 years or so I was actively in advertising, I want to say I threw maybe 10 to 15 Super Bowl parties in that span. It was always a joyous tribal experience sitting, la...
Anheuser-Busch will air its first-ever corporate Super Bowl spot, called “Let’s Grab A Beer,” during Super Bowl LV.
The ad, called “Let’s Grab A Beer,” ...
This is great! Bud Light Seltzer Lemonade has released its first-ever Super Bowl television ad, from agency Wieden+Kennedy, titled 'Last Year’s Lemons.'
Inspired by the do...
It's hard to remember back in February 2020, when the Kansas City Chiefs bested the San Francisco 49ers in Super Bowl LIV and Parasite was winning Best Picture, no one was talk...
Following a review that began earlier this year, Visa has selected Wieden + Kennedy and Publicis Groupe to handle global advertising duties. W+K succeeds BBDO, New York as the ...
Big news from the New York office of Wieden+Kennedy. The agency has elevated two of its executives to the agency's global leadership team. Executive creative director Karl Li...
Since the first time Venus and Serena Williams stepped onto a tennis court, the sport was forever changed.
Nike’s new film, “You Can’t Stop Sisters,” shows how the W...
Today, W+K São Paulo is launching a really strong and necessary message in defense of the Yanomami Indigenous People. The production is narrated Dário Kopenawa, a native lea...
Closed gyms and empty stadiums haven’t stopped athletes from pushing forward and using their platforms to help create change. The NBA is about to begin in their bubble tonig...
The NBA is scheduled to return on July 30 in a bubble located at Disney World. Now, Michelob ULTRA announced today a multiyear partnership that makes the brand the official bee...
