Hotels.com wants you to find your perfect somewhere

hotels.com
(Courtesy Wieden + Kennedy)

Today, Hotels.com unveiled its new creative platform, “Find Your Perfect Somewhere,” in a series of :30 ads that redefine the travel brand as a hotel matchmaker, not a directory.

This is the first campaign Hotels.com has created in collaboration with its new creative agency partner, Wieden+Kennedy Portland, as it seeks to emphasize how the brand helps match any traveler and personality type with their perfect somewhere.

The three :30 ads feature a family beach resort, boutique hotel and business accommodation telling travelers about themselves and describing their ideal guests in the manner of an online dating profile or personal ad.

Voiceovers that personify the hotels – such as the SoCal surfer type featured in “Family Beach Hotel” or buttoned-up executive in “Business Hotel” – play up each property’s distinct persona. The ads represent popular property types and feature real hotels guests can reserve on Hotels.com this summer. Watch below:



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“Hotels.com new creative platform was designed to convey the idea that what’s perfect for some might not necessarily be what’s perfect for you. And we’re here to make that perfect match happen,” said Hector Muelas, senior vice president of global creative at Expedia Group. “Just as every traveler is unique, every property has its own personality, too. Hotels are about both tangibles and intangibles -the details that make a stay perfect for you.”

The ad series will make its U.S. television premiere on Saturday, April 23, during the NBA Playoffs on TNT as part of Hotels.com’s official travel sponsorship with the league, which also includes courtside signage and additional placements during games that air on ABC this Sunday. The campaign will also be featured across OOH, digital audio, digital video, connected TV, programmatic and paid social.

In addition to “Find Your Perfect Somewhere,” Wieden+Kennedy recently collaborated on Vrbo’s 2022 Super Bowl pre-game ad as a lead agency partner in Expedia Brands’ marketing and creative organization, helmed by industry and Apple veterans Muelas and Michele Rousseau, senior vice president of global brands at Expedia Group. 


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CREDITS:

CLIENT: Hotels.com

  • President, Expedia Brands: Jon Gieselman
  • SVP, Global Marketing & Creative: Hector Muelas
  • SVP, Global Brand Marketing: Michele Rousseau
  • ECD, Brands at Expedia Group: Nick Burd
  • ECD, Brands at Expedia Group: Drew Stalker
  • Global VP of Brand Marketing: Lish Kennedy
  • Global Director of Brand Marketing, Hotels.com: Katie Van
  • Sr Manager Brand Marketing, Hotels.com: Kelly Kent

AGENCY: Wieden + Kennedy Portland

  • Creative Directors: Devin Gillespie, Becca Wadlinger
  • Copywriter / Art Director: Nicole Blauw, Nick Stokes
  • Design Director: Karen Koch
  • Producers: Nani Weinberg, Rafael Sanchez
  • Executive Producer: Hayley Goggin
  • Brand Team Member(s): Vanessa Miller, Alex Fitch, Audrey Huber, Ariel Thweatt
  • Creative Operations Manager: Jordan Strang
  • Strategy Team Member(s): Henry Lambert, Gabriel Marchi, Katie Dyer, Ruby Robinson
  • Group Media Director: Kelly Mueller
  • Business Affairs: Laura Caldwell, Matt Hughes, Tristan Martin
  • Traffic: Joe Chaath
  • Design Producer: Alicia Kuna
  • Studio Designer: Allison Berg, Lindsay Johnson
  • Motion Producer: Cameron Blake
  • Motion Designer: Adam Sirkin
  • Copyeditors: Lisa Kadous

PRODUCTION COMPANY: Biscuit

  • Director Los Pérez
  • DP Guillermo Garza
  • Executive Producers Andrew Travelstead
  • Producer Javier Alejandro
  • Production Supervisor Sari Thayer

EDIT: JOINT

  • Editor Steve Sprinkel
  • Cutting Assistant Dre Seider
  • Assistant Editor Kris Faris
  • Post Executive Producer Kathleen Russell
  • Post Sr. Producer Catherine Liu
  • Associate Post Producer Izzie Raitt

VFX: Parliament

COLOR: Company3

  • Colorist: Sofie Borup
  • Color Executive Producer: Ashley McKim
  • Color Producer: Alexandra Lubrano

SOUND DESIGN & MIX: Field Day Sound

  • Sound Designer Morgan Johnson
  • Mixer Noah Woodburn
  • Executive Producer Leslie Carthy

PHOTOGRAPHER: Nirvana Nungaray

MUSIC

  • Family Stay “Night Watch” by Walker
  • Business Stay “Astronauts March” by APM Bo
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