MLB campaign from Wieden+Kennedy is a hit

MLB
(The Phanatic is Ready, CREDIT: MLB)

Major League Baseball today launched a new brand campaign – “Baseball is Something Else” – that showcases the endless ways people everywhere love baseball. MLB is collaborating with famed advertising agency Wieden+Kennedy as the league’s new Agency of Record.

The campaign modernizes baseball nostalgia and explores why baseball’s fan experience is so incomparable. Made for fans of all ages to enjoy, it features print, digital, out-of-home and television creative, and experiential activations. These efforts begin running today with newer creative, content and events launching throughout the season.

These new films follow a series of short creative spots the league launched last week to inform fans about the new series of rules that are designed to quicken the pace and create more action. These fun video spots about the changes feature MLB All-Star caliber players including Tim Anderson, Nestor Cortes, Blake Snell, Jose Trevino, Daniel Vogelbach and Joey Votto, as well as a couple of baseball-loving entertainers: Bryan Cranston and Sebastian Maniscalco.

“Overture” humorously builds excitement for opening day, while

“Hot Dogs” takes a different approach entirely and focuses on the famous hot dogs served at games, showing all the toppings available, both traditional (such as ketchup) and non-traditional (such as cereal).

“It’s a Numbers Game” focuses on Aaron Judge’s record-breaking 62 home runs in a single season by connecting it to record-breakers of the past.


REELated:


New Content and Experiential Platform

MLB is also activating a new content and experiential platform called MLB Life to highlight the many intersections between baseball and culture around the world. MLB Life will include a website, social media channels, lifestyle events and experiential activations centered around baseball’s connection to fashion, food, music, art and gaming.

MLB opens the 2023 Championship Season tomorrow with 15 contests scheduled across the U.S. With all 30 Clubs scheduled to play on Opening Day presented by Chevrolet, it would mark the first season since 1968 that every team across the Majors opened the season on the same date.

The 2023 season will also mark the first to feature a balanced schedule for all 30 Clubs across the Majors since Interleague play was introduced in 1997, with all 30 Clubs playing each other throughout the year.

New Rules

After a successful Spring Training implementing three new major rules, and a thrilling World Baseball Classic that set records and showcased Major League talent around the globe, MLB’s 30 Clubs tomorrow begin their 6+ month journey to earn a spot in the Postseason and chase the 119th World Series title.

The new rules, which include a pitch timer, defensive shift limits and bigger bases, had an immediate impact in Spring Training as the average length of games was 26 minutes shorter than last year’s Spring Training games. In addition, stolen base attempts (2.3 vs. 1.6 per game) and stolen bases (1.8 vs. 1.1) were both up as was the stolen base success rate from 71.3% last year to 77.2% this year.

The films can be viewed in New York City’s Times Square, across broadcast and cable television including Fox, TBS and ESPN, digital media, Virtual MVPDs and in ballparks around North America.

Go Phillies!


Nominate Someone You know For 5th Annual The Reel Black List OR Reel Women


MLB
(The Phanatic is Ready, CREDIT: MLB)

Major League Baseball today launched a new brand campaign – “Baseball is Something Else” – that showcases the endless ways people everywhere love baseball. MLB is collaborating with famed advertising agency Wieden+Kennedy as the league’s new Agency of Record.

The campaign modernizes baseball nostalgia and explores why baseball’s fan experience is so incomparable. Made for fans of all ages to enjoy, it features print, digital, out-of-home and television creative, and experiential activations. These efforts begin running today with newer creative, content and events launching throughout the season.

These new films follow a series of short creative spots the league launched last week to inform fans about the new series of rules that are designed to quicken the pace and create more action. These fun video spots about the changes feature MLB All-Star caliber players including Tim Anderson, Nestor Cortes, Blake Snell, Jose Trevino, Daniel Vogelbach and Joey Votto, as well as a couple of baseball-loving entertainers: Bryan Cranston and Sebastian Maniscalco.

“Overture” humorously builds excitement for opening day, while

“Hot Dogs” takes a different approach entirely and focuses on the famous hot dogs served at games, showing all the toppings available, both traditional (such as ketchup) and non-traditional (such as cereal).

“It’s a Numbers Game” focuses on Aaron Judge’s record-breaking 62 home runs in a single season by connecting it to record-breakers of the past.


REELated:


New Content and Experiential Platform

MLB is also activating a new content and experiential platform called MLB Life to highlight the many intersections between baseball and culture around the world. MLB Life will include a website, social media channels, lifestyle events and experiential activations centered around baseball’s connection to fashion, food, music, art and gaming.

MLB opens the 2023 Championship Season tomorrow with 15 contests scheduled across the U.S. With all 30 Clubs scheduled to play on Opening Day presented by Chevrolet, it would mark the first season since 1968 that every team across the Majors opened the season on the same date.

The 2023 season will also mark the first to feature a balanced schedule for all 30 Clubs across the Majors since Interleague play was introduced in 1997, with all 30 Clubs playing each other throughout the year.

New Rules

After a successful Spring Training implementing three new major rules, and a thrilling World Baseball Classic that set records and showcased Major League talent around the globe, MLB’s 30 Clubs tomorrow begin their 6+ month journey to earn a spot in the Postseason and chase the 119th World Series title.

The new rules, which include a pitch timer, defensive shift limits and bigger bases, had an immediate impact in Spring Training as the average length of games was 26 minutes shorter than last year’s Spring Training games. In addition, stolen base attempts (2.3 vs. 1.6 per game) and stolen bases (1.8 vs. 1.1) were both up as was the stolen base success rate from 71.3% last year to 77.2% this year.

The films can be viewed in New York City’s Times Square, across broadcast and cable television including Fox, TBS and ESPN, digital media, Virtual MVPDs and in ballparks around North America.

Go Phillies!


Nominate Someone You know For 5th Annual The Reel Black List OR Reel Women