Kia, David&Goliath confirm return to Super Bowl

(Courtesy Kia Motors)

Kia America will return to the Super Bowl in 2022 with a 60-second spot designed to build on the brand’s established Super Bowl presence, including our recent three-year sponsorship of the USA Today AdMeter.

This will be Kia’s 13th big game ad, with previous spots highlighting the brand’s “Accelerate The Good” charitable initiatives, including the “Great Unknowns Scholarship” which provided educational assistance for students in need looking to complete higher education and the “Yards for Homelessness” initiative which provides resources to the homeless youth population throughout the U.S.

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All three programs were created by Kia creative partner, David&Goliath. Stay tuned.