There’s zero barriers in Bud Light NEXT’s Super Bowl spot

Bud Light

Today, as Bud Light NEXT hits store shelves across the country, the #1 beer brand in the industry is releasing its new Super Bowl commercial, which pays tribute to those consumers 21+ who, like Bud Light, are breaking barriers and refusing to be boxed in. 

Created by Wieden and Kennedy, New York, the creative effort features four vignettes synced to the tune of Barbra Streisand’s hit song Gotta Move, the new commercial titled, “Zero in the Way of Possibility” demonstrates what’s possible when you choose to break traditional conventions and challenges fans to re-think the status quo.

From living in a cramped New York City apartment to roaming freely in a home upstate. From wandering traditional art galleries to exploring unique NFT communities. From an in-real-life concert performance to a Metaverse experience. Bud Light NEXT is a celebration of the barrier, rule, and mold breakers.

The spot also marks another milestone for the brand’s recent entry into the NFT space, by featuring a Nouns DAO partnership. The partnership comes to life in the third vignette when their famous glasses, as well as a token from the new Bud Light N3XT NFT Collection, make an appearance. Watch below:

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“This Super Bowl, we celebrate a historic moment in Bud Light and Anheuser-Busch’s history: the introduction of Bud Light NEXT, our first-ever zero carb beer,” said Andy Goeler, Vice President of Marketing, Bud Light. “Ten years in the making, Bud Light NEXT is a symbol of our continued commitment to innovation. Now, on advertising’s biggest stage, we’ll pay tribute to those who are pushing boundaries and redefining the world around us every day.” 

For its first-ever Super Bowl spot, Bud Light NEXT wants to ensure that there’s Zero in the Way of Possibility for 21+ fans everywhere. So, when fans spot a “zero” in their everyday lives, Bud Light NEXT might add a “zero” to their bank account.

Starting now through February 18, fans can enter the “Spot a Zero, Add a Zero*” sweepstakes by posting photos on social of all the zeros in front of them – zeros in the Bud Light NEXT spot, zeros on NEXT cans, zeros in other ads, zeros on street signs, and zeros anywhere in between – using #SpotAZero and #Sweepstakes for a chance to be one of seven lucky people to win $10,000.

The Los Angeles Rams welcome the Cincinnati Bengals to SoFi Stadium for Super Bowl LVI on Sunday, February 13. The game will air on NBC and stream on Peacock.

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