Caesars Sportsbook primed for Super Bowl LVI debut

(JB Smoove, Halle Berry)

Caesars Sportsbook today announced it will make its advertising debut in football’s biggest game of the year with a 30-second spot in the second quarter of Super Bowl LVI.

Featuring an all-star cast including actor and comedian JB Smoove, award-winning actress Halle Berry, and the legendary first family of football, the Mannings (Archie, Cooper, Eli, Peyton), the spot introduces a new installment of Caesars Sportsbook’s popular “Caesar and Cleo” campaign.

“Caesar is ready for his Super Bowl debut alongside Cleo and the ultimate football family, the Mannings,” said Sharon Otterman, Chief Marketing Officer of Caesars Digital. “We’re an entertainment company first and foremost, but we are also storytellers, and this commercial gives us the unique opportunity to highlight family, fun, and football on the world’s biggest stage. We’re excited to debut the next episode of our iconic campaign and hope it will be the topic of conversation on Monday after the game.”

Here’s a look at the previous spots:

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Caesars Sportsbook’s Super Bowl commercial was brought to life by award-winning director Stacy Wall, who has led advertising projects for brands such as Sprint, Uber Eats, and Honda. Advertising industry veteran Jeff Kling joined Wall to serve as Co-writer & Executive Creative Director.

In addition to the Big Game ad, Caesars Sportsbook will premiere two additional spots during the weekend of February 12-13. The brand will debut a new 30-second spot featuring Halle Berry during the widely-loved Puppy Bowl, to support Best Friends Animal Society – a nonprofit dedicated to animal rescue and adoption.

The brand’s responsible gaming ad featuring the Mannings will also run, emphasizing the message surrounding the company’s decades-long commitment to responsible gaming, as well as the tools available on the Caesars Sportsbook app to have fun while playing responsibly.

The Los Angeles Rams welcome the Cincinnati Bengals to SoFi Stadium for Super Bowl LVI on Sunday, February 13. The game will air on NBC and stream on Peacock.

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