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Footlocker releases Endless World of Air Max for Nike
  • REEL NEW YORK

Footlocker releases Endless World of Air Max for Nike

By Reel 360 Sep 22, 2020
As part of its ongoing 'Discover Your Air' platform with Nike, Footlocker is releasing The Endless World of Air Max, a sneaker culture and entertainment hub on G...
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Nike (M) introduces maternity wear for moms
  • Reel Portland

Nike (M) introduces maternity wear for moms

By Reel 360 Sep 3, 2020
Giving birth is arguably one of the most transformative events the human body can experience. It's not a stretch to say mothers are the ultimate endurance athletes. Nike’s...
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You can’t stop the Williams sisters in new Nike video
  • Reel Ad of the Week

You can’t stop the Williams sisters in new Nike video

By Reel 360 Sep 1, 2020
Since the first time Venus and Serena Williams stepped onto a tennis court, the sport was forever changed. Nike’s new film, “You Can’t Stop Sisters,” shows how the W...
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Step into ‘The Mamba Room’ with new Kobe Bryant app
  • APPS

Step into ‘The Mamba Room’ with new Kobe Bryant app

By Reel 360 Aug 26, 2020
Although Kobe Bryant Day may have passed, doesn't mean he isn't on our minds every day. The Mamba Room, an app that lets you step directly in a virtual room filled with the b...
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Nike commits to Kobe Bryant’s Mamba Mentality
  • Reel Ad of the Week

Nike commits to Kobe Bryant’s Mamba Mentality

By Reel 360 Aug 24, 2020
Kobe Bryant (1978-2020) inspired people around the world with his ability on the basketball court and his work ethic off it. Byrant's relentless determination to be the best...
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Nike’s new split screen spot is nothing short of epic
  • Reel Ad of the Week

Nike’s new split screen spot is nothing short of epic

By Reel 360 Jul 30, 2020
Closed gyms and empty stadiums haven’t stopped athletes from pushing forward and using their platforms to help create change. The NBA is about to begin in their bubble tonig...
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Brands and agencies begin to recognize Juneteenth
  • Events

Brands and agencies begin to recognize Juneteenth

By Reel 360 Jun 19, 2020
Happy Juneteenth. Today is one of the most, if not the most, important day of the year to Black Americans. It's the celebration which commemorates the day when enslaved people ...
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Tiger Woods hopes Floyd tragedy can spark change
  • Celebrity

Tiger Woods hopes Floyd tragedy can spark change

By Reel 360 Jun 2, 2020
Following in the footsteps of Michael Jordan, Tiger Woods has now released a statement regarding the murder of George Floyd, 46 years old on May 25. Last week, Floyd was asphyx...
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Nike finally says, “Don’t Do It” when it comes to racism
  • Reel Ad of the Week

Nike finally says, “Don’t Do It” when it comes to racism

By Colin Costello May 29, 2020
As a biracial man, I suffer at the sight of George Floyd being murdered in cold blood. As a father, I collapse to my knees every time I hear the 46-year-old African American ma...
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You can’t stop this new Nike spot with over 80m views
  • Reel Ad of the Week

You can’t stop this new Nike spot with over 80m views

By Colin Costello May 26, 2020
Welcome back to the real world after probably one of the more weirder Memorial Day weekends we've experienced in a long time. If we had published this story on Saturday, chance...
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Nike transforms air soles into PPE full-face shields
  • Reel Portland

Nike transforms air soles into PPE full-face shields

By Reel 360 Apr 15, 2020
Working closely with health professionals at Oregon Health & Science University (OHSU), Nike's innovation, manufacturing and product teams have come together to provide for...
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Nike releases new ‘Play for the World’ for COVID-19
  • Reel Portland

Nike releases new ‘Play for the World’ for COVID-19

By Reel 360 Apr 13, 2020
For Nike, supporting the shift in public life amidst the coronavirus means approaching novel problems with the indomitable spirit of an athlete. The brand has released a new it...
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A roundup of what major brands did for April Fools’ Day
  • BREAKING NEWS

A roundup of what major brands did for April Fools’ Day

By Reel 360 Apr 1, 2020
Nothing. Thank god.
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Creative Director recreates brands for COVID-19 age
  • Reel Ad of the Week

Creative Director recreates brands for COVID-19 age

By Colin Costello Mar 19, 2020
Fred Rogers’ mother once advised him to “look for the helpers” whenever bad news broke or disaster happened. She believed artists lead us to human truths can guide us th...
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Kobe Bryant: through the advertising years
  • In memoriam

Kobe Bryant: through the advertising years

By Colin Costello Jan 27, 2020
There was a famous 1996 Michael Jordan-Nike commercial from longtime agency Wieden and Kennedy called "Frozen Moments." In it, Jordan gets the ball and goes for a typical "Mich...
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Nike turns Chinese tradition into high octane chase
  • International

Nike turns Chinese tradition into high octane chase

By Reel 360 Jan 14, 2020
Chinese New Year, or The Year of the Rat, is upon us. One of the many delightful traditions is known as The ‘hongbao’ - a red envelope stuffed with money - that is given by...
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2019 in Review: The Best of “Reel Ad of the Week”
  • Year in Review

2019 in Review: The Best of “Reel Ad of the Week”

By Colin Costello Dec 27, 2019
The last year of the decade saw many innovative ads that either struck The Reel 360 team as visually striking, made us belly-laugh, made us think with sardonic and unblunted co...
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Cut+Run editor Miyake, Jordan unite families
  • REEL LA

Cut+Run editor Miyake, Jordan unite families

By Reel 360 Nov 6, 2019
Jordan knows that basketball means family. In the new spot, “Unite” Passerine Director Adam Tillman-Young and Cut+Run Editor Aika Miyake teamed up to show how family ties a...
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