Nike Archives

Lunar New Year

Kids dream big in Nike Lunar New Year work

By Reel 360 Jan 26, 2023

We’ve all been buoyed by a kid’s naive ambition to realize their big dreams. Why can’t all of us just dream like a kid again, despite being stuck with all of life’s ev...

The One Club

Michael Jordan, Phil Knight, Spike Lee to be inducted into One Club HOF

By Reel 360 Oct 9, 2022

The One Club for Creativity has announced three cultural and business icons who will be inducted as collaborators into the Creative Hall of Fame in October. B...

The Emmys

Emmy: Apple, Amazon, Nike, Dre nominated for best spot

By Colin Costello Jul 14, 2021

Nominations for the 73rd Emmy Awards were announced yesterday recognizing a wealth of innovative storytelling, exceptional new programs, and a robust and diverse group of talen...

CANNES LIONS

Cannes Lions: That’s a wrap

By Reel 360 Jun 26, 2021

Three breath-taking, emotional tours de force were awarded Grands Prix in the Cannes Film Lions on Friday. Lacoste's Crocodile Inside, through BETC Paris, Nike's You Can't Stop...

SPORTS

Nike: MLB City jerseys bond city and baseball

By Reel 360 Jun 14, 2021

After Major League Baseball and Nike announced their partnership to provide on-field uniforms in 2020, the relationship would help guide one of the most historic visual connect...

Reel Portland

NIKE: Caitlin Morris on Cities of Play

By Reel 360 May 24, 2021

Naomi Osaka’s Play Academy, a grassroots sports initiative designed for young girls, is expanding into Los Angeles and Haiti. Cities of Play is an integral part of Made To P...

Reel Portland

Nike celebrates motherhood in “tough” film

By Reel 360 Mar 16, 2021

Nike’s latest film, The Toughest Athletes, captures the power and strength of women during one of the most transformative stages of their lives, pregnancy and early motherhoo...

Year in Review

2020 in Review: Our favorite advertising campaigns

By Colin Costello Jan 1, 2021

It's hard to remember back in February 2020, when the Kansas City Chiefs bested the San Francisco 49ers in Super Bowl LIV and Parasite was winning Best Picture, no one was talk...

REEL NEW YORK

Footlocker releases Endless World of Air Max for Nike

By Reel 360 Sep 22, 2020

As part of its ongoing 'Discover Your Air' platform with Nike, Footlocker is releasing The Endless World of Air Max, a sneaker culture and entertainment hub on G...

Reel Portland

Nike (M) introduces maternity wear for moms

By Reel 360 Sep 3, 2020

Giving birth is arguably one of the most transformative events the human body can experience. It's not a stretch to say mothers are the ultimate endurance athletes. Nike’s...

Reel Ad of the Week

You can’t stop the Williams sisters in new Nike video

By Reel 360 Sep 1, 2020

Since the first time Venus and Serena Williams stepped onto a tennis court, the sport was forever changed. Nike’s new film, “You Can’t Stop Sisters,” shows how the W...

APPS

Step into ‘The Mamba Room’ with new Kobe Bryant app

By Reel 360 Aug 26, 2020

Although Kobe Bryant Day may have passed, doesn't mean he isn't on our minds every day. The Mamba Room, an app that lets you step directly in a virtual room filled with the b...

Reel Ad of the Week

Nike commits to Kobe Bryant’s Mamba Mentality

By Reel 360 Aug 24, 2020

Kobe Bryant (1978-2020) inspired people around the world with his ability on the basketball court and his work ethic off it. Byrant's relentless determination to be the best...

Reel Ad of the Week

Nike’s new split screen spot is nothing short of epic

By Reel 360 Jul 30, 2020

Closed gyms and empty stadiums haven’t stopped athletes from pushing forward and using their platforms to help create change. The NBA is about to begin in their bubble tonig...

Events

Brands and agencies begin to recognize Juneteenth

By Reel 360 Jun 19, 2020

Happy Juneteenth. Today is one of the most, if not the most, important day of the year to Black Americans. It's the celebration which commemorates the day when enslaved people ...

Celebrity

Tiger Woods hopes Floyd tragedy can spark change

By Reel 360 Jun 2, 2020

Following in the footsteps of Michael Jordan, Tiger Woods has now released a statement regarding the murder of George Floyd, 46 years old on May 25. Last week, Floyd was asphyx...

Reel Ad of the Week

Nike finally says, “Don’t Do It” when it comes to racism

By Colin Costello May 29, 2020

As a biracial man, I suffer at the sight of George Floyd being murdered in cold blood. As a father, I collapse to my knees every time I hear the 46-year-old African American ma...

Reel Ad of the Week

You can’t stop this new Nike spot with over 80m views

By Colin Costello May 26, 2020

Welcome back to the real world after probably one of the more weirder Memorial Day weekends we've experienced in a long time. If we had published this story on Saturday, chance...

Reel Portland

Nike transforms air soles into PPE full-face shields

By Reel 360 Apr 15, 2020

Working closely with health professionals at Oregon Health & Science University (OHSU), Nike's innovation, manufacturing and product teams have come together to provide for...

Reel Portland

Nike releases new ‘Play for the World’ for COVID-19

By Reel 360 Apr 13, 2020

For Nike, supporting the shift in public life amidst the coronavirus means approaching novel problems with the indomitable spirit of an athlete. The brand has released a new it...