Nike Archives

Super Bowl

Nike, NFL female-focused Super Bowl spots face criticism

By Reel 360 Feb 10, 2025

During Super Bowl LIX, both Nike and the NFL aired inspirational commercials celebrating female athletes, aiming to highlight women's contributions to sports. However, these ad...

Super Bowl

Reel 360’s Super Bowl spots that flew… like an Eagle

By Colin Costello Feb 10, 2025

Yes, as a die-hard Eagles fan, I’m going to insert our anthem Fly Eagles Fly into this Super Bowl piece every chance I get. And after that game, how could I not? Philly QB...

Reel Ad of the Week

Nike salutes runners’ grit with ‘Winning Isn’t Comfortable’ campaign

By Colin Costello Sep 11, 2024

Nike’s latest campaign, Winning Isn’t Comfortable, shines as this week’s standout Reel Ad of the Week. Launched on September 5th and created by Wieden+Kennedy Portland, t...

Super Bowl

Super Bowl: Dove sends message of support to female athletes

By Reel 360 Jan 25, 2024

After 18 years, beauty brand Dove is making a triumphant return to the Big Game with a poignant :30-second TV commercial slated to premiere in the first quarter of football's g...

Reel Portland

Nike launches Sabrina’s Laws of the Game”

By Reel 360 Sep 8, 2023

In the world of basketball, stature is often measured vertically, but Sabrina Ionescu breaks the mold. Standing at 5-foot-11, she might not be the most towering presence on th...

Reel Ad of the Week

Nike pays tribute to Women’s World Cup and fans

By Reel 360 Aug 18, 2023

In a triumphant crescendo to the 2023 FIFA Women’s World Cup, Nike's "Joga Pra Sempre" (Play Forever) campaign emerges as a resounding ode to the culture of women's soccer. ...

SPORTS

Nike champions women footballers in new campaign

By Reel 360 Jul 17, 2023

Nike has launched its latest campaign, "What The Football," ahead of this summer's historic tournament. The campaign aims to celebrate female footballers from around the world...

Lunar New Year

Kids dream big in Nike Lunar New Year work

By Reel 360 Jan 26, 2023

We’ve all been buoyed by a kid’s naive ambition to realize their big dreams. Why can’t all of us just dream like a kid again, despite being stuck with all of life’s ev...

The One Club

Michael Jordan, Phil Knight, Spike Lee to be inducted into One Club HOF

By Reel 360 Oct 9, 2022

The One Club for Creativity has announced three cultural and business icons who will be inducted as collaborators into the Creative Hall of Fame in October. B...

The Emmys

Emmy: Apple, Amazon, Nike, Dre nominated for best spot

By Colin Costello Jul 14, 2021

Nominations for the 73rd Emmy Awards were announced yesterday recognizing a wealth of innovative storytelling, exceptional new programs, and a robust and diverse group of talen...

CANNES LIONS

Cannes Lions: That’s a wrap

By Reel 360 Jun 26, 2021

Three breath-taking, emotional tours de force were awarded Grands Prix in the Cannes Film Lions on Friday. Lacoste's Crocodile Inside, through BETC Paris, Nike's You Can't Stop...

SPORTS

Nike: MLB City jerseys bond city and baseball

By Reel 360 Jun 14, 2021

After Major League Baseball and Nike announced their partnership to provide on-field uniforms in 2020, the relationship would help guide one of the most historic visual connect...

Reel Portland

NIKE: Caitlin Morris on Cities of Play

By Reel 360 May 24, 2021

Naomi Osaka’s Play Academy, a grassroots sports initiative designed for young girls, is expanding into Los Angeles and Haiti. Cities of Play is an integral part of Made To P...

Reel Portland

Nike celebrates motherhood in “tough” film

By Reel 360 Mar 16, 2021

Nike’s latest film, The Toughest Athletes, captures the power and strength of women during one of the most transformative stages of their lives, pregnancy and early motherhoo...

Year in Review

2020 in Review: Our favorite advertising campaigns

By Colin Costello Jan 1, 2021

It's hard to remember back in February 2020, when the Kansas City Chiefs bested the San Francisco 49ers in Super Bowl LIV and Parasite was winning Best Picture, no one was talk...

REEL NEW YORK

Footlocker releases Endless World of Air Max for Nike

By Reel 360 Sep 22, 2020

As part of its ongoing 'Discover Your Air' platform with Nike, Footlocker is releasing The Endless World of Air Max, a sneaker culture and entertainment hub on G...

Reel Portland

Nike (M) introduces maternity wear for moms

By Reel 360 Sep 3, 2020

Giving birth is arguably one of the most transformative events the human body can experience. It's not a stretch to say mothers are the ultimate endurance athletes. Nike’s...

Reel Ad of the Week

You can’t stop the Williams sisters in new Nike video

By Reel 360 Sep 1, 2020

Since the first time Venus and Serena Williams stepped onto a tennis court, the sport was forever changed. Nike’s new film, “You Can’t Stop Sisters,” shows how the W...

APPS

Step into ‘The Mamba Room’ with new Kobe Bryant app

By Reel 360 Aug 26, 2020

Although Kobe Bryant Day may have passed, doesn't mean he isn't on our minds every day. The Mamba Room, an app that lets you step directly in a virtual room filled with the b...

Reel Ad of the Week

Nike commits to Kobe Bryant’s Mamba Mentality

By Reel 360 Aug 24, 2020

Kobe Bryant (1978-2020) inspired people around the world with his ability on the basketball court and his work ethic off it. Byrant's relentless determination to be the best...