Three breath-taking, emotional tours de force were awarded Grands Prix in the Cannes Film Lions on Friday. Lacoste’s Crocodile Inside, through BETC Paris, Nike’s You Can’t Stop Us, via Wieden+Kennedy Portland and AMV BBDO London’s #Wombstories for Essity, which also won the Titanium Grand Prix.
Earlier this week, #Wombstories also won Grands Prix in Film Craft and Health & Wellness.
In the Glass Lions, Starbucks’ I Am, via VMLY&R Brazil, made the process of changing names on legal documents simpler and less stressful for transgender people in São Paulo.
In the session VMLY&R Presents You Belong, Claudia Malaguerra, General Director at Starbucks Brazil, commented: “If we truly respect individuality, and we want all people to come into our stores, then everybody should be able to use the name and identity they choose.”
Inclusion of the transgender community has been a recurrent theme at Cannes Lions Live. On Thursday, Mastercard and McCann New York won a Grand Prix in the Brand Experience & Activation Lions for True Name, its initiative to empower transgender people to use their chosen, not their given, names on credit cards.
The Grand Prix For Good was awarded to Propuesta Cívica and Reporters Sans Frontières for #StillSpeakingUp Deeptruth from Publicis Mexico City. This campaign tapped the Day Of The Dead in Mexico as an occasion to highlight the murder of an award-winning journalist who investigated organised crime and drug-trafficking. The film, featuring journalist Javier Valdezis Cárdenas, who was killed in May 2017, served as an emotional plea to protect the safety of reporters.
Sustainable Consumerism Doconomy’s 2030 Calculator, with Farm Stockholm, took the Sustainable Development Goals Lions Grand Prix. The calculator enables brands to be more transparent about their carbon footprint which, in turn, empowers consumers to make informed purchasing decisions.