New York Archives

REEL NEW YORK

New York Lottery presents the ultimate Whodunnit…

By Reel 360 Apr 12, 2021

How do you launch a movie-themed scratch-off game for the New York Lottery? With the same approach a film studio premiering a movie in Hollywood would take, of course, beginnin...

REEL MOVES/NEW YORK

Hush promotes Kristen DiCamillo to partner

By Reel 360 Apr 11, 2021

Following the additions of Michael Burkin as Director of Growth and Karl Stewart as Talent and People Manager, experience design firm HUSH marks an exciting milestone wit...

REEL MOVES/NEW YORK

Johannes Leonardo elevates Wilcox to Managing Director

By Reel 360 Apr 9, 2021

Creative agency Johannes Leonado is pleased to announce that it has promoted Emily Wilcox to managing director, effective immediately. In her new role, Wilcox will be task...

REEL MOVES/NEW YORK

DDB reinforces commitment to data-driven creativity

By Reel 360 Apr 9, 2021

DDB North America announced today the addition of a new regional leadership position. Jatinder Singh joins DDB North America as Chief Data Officer and, reporting into regiona...

REEL NEW YORK

Uber expands cartop advertising to NYC

By Reel 360 Mar 30, 2021

Uber's digital out-of-home cartop advertising network, Uber OOH powered by Adomni, is extending the markets it serves to include New York City. Recently, Uber signed a...

REEL MOVES/NEW YORK

O Positive signs Miranda Haymon for commercials

By Reel 360 Mar 30, 2021

O Positive welcomes Miranda Haymon (she/they), a Princess Grace Award-winning writer, director and curator, and Roundabout Theatre Company resident director, to the company for...

REEL MOVES/NEW YORK

Groove Guild signs Frans Mernick

By Reel 360 Mar 30, 2021

Full-service music agency Groove Guild is expanding its talent roster, signing multi-platinum-selling producer and artist Frans Mernick for exclusive commercial representation....

Reel Moves/Atlanta

Definition 6 adds Emmy Winner Ted Marcus

By Reel 360 Mar 29, 2021

Customer experience agency Definition 6 (D6) is pleased to welcome Ted Marcus, an Emmy-winning Mixer/Sound Designer, to its team. Marcus brings more than 20 years of experien...

REEL NEW YORK

New Air Wick campaign benefits WWF

By Reel 360 Mar 12, 2021

Our friends at Havas New York have launched a new ad campaign for Air Wick called “One Square Foot,” which announces the brand’s commitment to restore and protect nature...

REEL MOVES/NEW YORK

WAX adds editor Alex Pirrone

By Reel 360 Mar 1, 2021

Our friends at post-house WAX continue to elevate their already robust talent roster by bringing on New York-based, multifaceted commercial and film editor Alex Pirrone. The a...

REEL MOVES/NEW YORK

Roan Bibby joins Panoptica as Executive Producer

By Reel 360 Feb 4, 2021

Panoptica has hired Roan Bibby as executive producer. Refined after years in production, Roan’s experience runs the gamut from commercials, branded content, feature films, an...

REEL MOVES/NEW YORK

Teri Altman promoted to Head of Production at DDB

By Reel 360 Feb 3, 2021

News from DDB New York announced today the promotion of Teri Altman to Head of Production. Altman is elevated from her position as Executive Producer. "Teri is fun...

REEL MINNEAPOLIS

Terry Crews gets “beesy” for Honeycomb Cereal

By Reel 360 Feb 1, 2021

Known for its big size, big crunch and big honey taste, Honeycomb cereal is launching a new brand campaign starring actor and comedian Terry Crews (Brooklyn Nine-Nine) as a l...

REEL NEW YORK

Pornhub launches “Sexstainability” campaign

By Reel 360 Jan 29, 2021

Pornhub is at it again. This time for the environment. The adult entertainment, today announced the launch of “Sexstainability,” a campaign to help save the environme...

REEL NEW YORK

Taraji P. Henson teams with Signal for data privacy

By Colin Costello Jan 29, 2021

It's no secret that the Reel 360 team has an ongoing crush with Empire and Hidden Figures star Taraji P. Henson. So, imagined how thrilled we were to find out cross-platform en...

Super Bowl

M&M’S hosts virtual Super Bowl LV ad premiere

By Reel 360 Jan 27, 2021

ViacomCBS announced this morning that all of its Super Bowl LV timeslots, at $5.5 million for 30 seconds is sold out. One of those slots will belong to M&M'S. The candy bra...

REEL NEW YORK

General Motors introduces ‘Generation E’

By Reel 360 Jan 13, 2021

General Motors new “Everybody In” campaign serves as a call to action to join a movement towards the mass adoption of electric vehicles. GM will excite a new generation of ...

REEL MOVES/NEW YORK

Alkemy X hires Venantini as VP of Business Development

By Reel 360 Jan 11, 2021

Victoria Venantini has joined award-winning global entertainment company Alkemy X as VP of Business Development. Bringing extensive business development experience across post ...

REEL NEW YORK

Volkswagen’s beautiful film highlights mobility

By Reel 360 Jan 11, 2021

As we kick off a new year, and the automotive industry is entering one of the biggest revolutions in its category, Volkswagen's electric car is here. To formally introduce i...

REEL MOVES/NEW YORK

McCann promotes Singleton Beato to Global EVP

By Reel 360 Jan 8, 2021

McCann today announced that Singleton Beato has been promoted to the brand new role of Global EVP, Chief Diversity, Equity and Inclusion Officer. Beato joined McCann Worldgr...