M&M’S hosts virtual Super Bowl LV ad premiere

(M&M’s releases teaser for Super Bowl LV)

ViacomCBS announced this morning that all of its Super Bowl LV timeslots, at $5.5 million for 30 seconds is sold out. One of those slots will belong to M&M’S. The candy brand, and creative partner BBDO New York, are inviting fans to be the first to virtually preview the brand’s 30-second Super Bowl ad for the first time ever.

Audiences can tune in on February 3 at 9:00 a.m. EST via Zoom, to watch as M&M’S beloved spokescandy, Yellow, takes center screen to host the premiere. He will also be joined by a few surprise guests throughout the premiere, including M&M’S racing partner, Coach Joe Gibbs.

“M&M’S believes fun and humor can actually have the power to bring us closer together,” said Sarah Long, Chief Marketing Officer, Mars Wrigley North America. “In a year when so many of us have connected virtually, premiering the M&M’S Super Bowl ad on a virtual platform was the perfect way to share our latest campaign evolution, while building on Mars Wrigley’s purpose to create better moments that make the world smile.”

Watch the teaser below:

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This will be M&M’S sixth Super Bowl ad in the past decade. One of the more memorable spots featured Christina Applegate as a stressed driver, chauffeuring obnoxious M&M’S around. That made Reel 360’s Top 10 List in 2019.

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The new 30-second spot, will air during the first commercial break following the kickoff of Super Bowl LV, which will be broadcast on CBS on Sunday, Feb. 7, 2021.