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Looking for “Big Ink Energy?” Inkbox has it
  • REEL NEW YORK

Looking for “Big Ink Energy?” Inkbox has it

By Reel 360 Jun 2, 2022
Inkbox, maker of plant-based, semi-permanent tattoos, is embracing impermanence as a selling point for a young generation moving fluidly through identities in complicated times...
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Known named Media AOR for Sesame Workshop
  • REEL MOVES/NEW YORK

Known named Media AOR for Sesame Workshop

By Reel 360 May 31, 2022
Strategic marketing innovator Known has been named Media AOR for Sesame Workshop, deepening the relationship with the nonprofit educational organization behind Sesame Street....
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AICP Week returns with new format for presenting
  • AICP

AICP Week returns with new format for presenting

By Reel 360 May 26, 2022
AICP Week is back (Yay!), and with it comes a new format for presenting and celebrating the winning work in the Awards competitions: the AICP Show: The Art & Technique of ...
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Gildan taps Matter Unlimited for global ESG campaign
  • REEL NEW YORK

Gildan taps Matter Unlimited for global ESG campaign

By Reel 360 May 26, 2022
As a longtime innovator in sustainability, Gildan stands out as a force for progress in an apparel industry that has come under scrutiny for making sustainability claims that d...
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Yaaar! Pirate’s Booty goes unscripted in new work
  • REEL NEW YORK

Yaaar! Pirate’s Booty goes unscripted in new work

By Reel 360 May 25, 2022
Pirate’s Booty is a cheesy snack puff kids go wild for. The lightly coated powder that doesn’t wreck furniture is a plus for parents, too.   According to Hersh...
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Dogs are howling over NY Lottery’s new song
  • REEL NEW YORK

Dogs are howling over NY Lottery’s new song

By Reel 360 May 23, 2022
After launching the $1,000,000 Lucky Dog Scratch-Off Game Series, the New York Lottery is back with another treat for dogs and their humans. A new music track just dropped cal...
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Table of Content doubles down on DP-turned-Director Tom Krueger 

Table of Content doubles down on DP-turned-Director Tom Krueger 

By Reel 360 May 8, 2022
Production company Table of Content has signed director Tom Krueger for commercials and branded content. The signing marks Krueger’s first formal representation as a director...
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The-Artery adds VFX and tech innovators Elad Offer and Yuval Levy
  • REEL MOVES/NEW YORK

The-Artery adds VFX and tech innovators Elad Offer and Yuval Levy

By Reel 360 May 3, 2022
Multi-award-winning creative company The-Artery continues to grow its decorated roster of storytellers and technologist talent with the addition of Elad Offer as ECD/Head of ...
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Droga5,  BBDO, Chiat, SMUGGLER lead AICP Shortlists
  • AICP

Droga5, BBDO, Chiat, SMUGGLER lead AICP Shortlists

By Reel 360 May 3, 2022
The AICP Awards today released the Shortlists for the 2022 editions of its three competitions: The AICP Show: The Art & Technique of the Commercial, the AICP Next Awards an...
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Finish Detergent launches #SkiptheRinse for Earth Day
  • REEL NEW YORK

Finish Detergent launches #SkiptheRinse for Earth Day

By Reel 360 Apr 24, 2022
On Earth Day, Finish Detergent partnered with Havas New York have launched “#SkipTheRinse” encouraging their customers to start saving water now by skipping the unnecessary...
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Meet a new breed of New York Scatch-Off Game
  • REEL NEW YORK

Meet a new breed of New York Scatch-Off Game

By Reel 360 Apr 11, 2022
Get your dog paws ready. The New York Lottery is launching the new $1,000,000 Lucky Dog Scratch-Off Series. Our friends at McCann New York helped develop and create both th...
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Mastercard introduces the Touch Card for blind
  • REEL NEW YORK

Mastercard introduces the Touch Card for blind

By Reel 360 Apr 7, 2022
Touch Card by Mastercard is a first-of-its-kind accessible payment card system for blind and partially-sighted people.  To introduce the Touch Card, the credit card issuer ...
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BACARDÍ Rum wants to unleash your summer self
  • REEL NEW YORK

BACARDÍ Rum wants to unleash your summer self

By Reel 360 Apr 5, 2022
Following the iconic rum brand's 1,000th award milestone, BACARDÍ rum is hitting "play" on summertime vibes and sun-soaked festivities in its colorful "Mov...
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Translation LLC brings The Playoffs to NBA Lane
  • SPORTS

Translation LLC brings The Playoffs to NBA Lane

By Reel 360 Apr 5, 2022
Set in the fictional neighborhood of NBA Lane, “Playoffs on NBA Lane,” directed by the Malloy Brothers for agency Translation LLC, follows NBA fans and legends as they desc...
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BBDO announces North American leadership change
  • REEL MOVES/NEW YORK

BBDO announces North American leadership change

By Reel 360 Apr 5, 2022
Today, our friends at BBDO announced that Luiz Sanches will take on the role of chief creative officer, BBDO North America, while Matt MacDonald is being elevated to chief crea...
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Influencer Rickey Thompson takes a brow in new Benefit Cosmetics campaign
  • Social Media

Influencer Rickey Thompson takes a brow in new Benefit Cosmetics campaign

By Reel 360 Mar 31, 2022
Film and branded content studio Bindery is behind a magical new campaign for Benefit Cosmetics US. Starring actor, comedian and social media personality Rickey Thompson, “Bro...
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WITHIN appoints Hillary Read as VP of Marketing
  • REEL MOVES/NEW YORK

WITHIN appoints Hillary Read as VP of Marketing

By Reel 360 Mar 31, 2022
WITHIN, the world’s first performance branding firm, announced today the addition of Hillary Read as Vice President of Marketing. A proven e-commerce and brand development lu...
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Alpha Foods serves Vegan realness with new series
  • REEL NEW YORK

Alpha Foods serves Vegan realness with new series

By Reel 360 Mar 22, 2022
Alpha Foods and production agency Team Bubbly give plant-based wellness the ultimate luxe treatment with the web series “The Plant-Based Way,” hosted by famed RuPaul’s Dr...
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Open Swim launches in Brooklyn
  • REEL MOVES/NEW YORK

Open Swim launches in Brooklyn

By Reel 360 Mar 14, 2022
Director/Editor Bradley Ross has launched a new, full-service production company, Open Swim, that leads with creative continuity at its core. Ross, the former President of...
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Elephant appoints Chris May as first-ever CCO
  • REEL MOVES/NEW YORK

Elephant appoints Chris May as first-ever CCO

By Reel 360 Mar 4, 2022
IPG creative company Elephant announced today that Chris May has been promoted to the newly created position of Chief Creative Officer, effective immediately. May, previous...
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